The Middle East and Africa laundry detergents market have a strong demand due to the rising health and hygiene awareness among the consumers. Laundry detergents are cleaning agents which help remove dirt from the fabrics. They have a large role to play in the hygiene and cleanliness of an individual. The market is also being driven by the wide range of laundry detergents available according to the changing and evolving demands of the consumers.
Major companies such as Procter and Gamble (NYSE: PG) and Henkel AG & Company (ETR: HEN3) have penetrated the market in the Middle East and Africa due to the rising disposable income of the consumers in the region. Henkel AG & Company is a leading company in laundry detergent in the Middle East and Africa. The region accounts for 6% of the total sales of the company in 2018. Laundry and Home Care segment accounted for 32% of the company's total sales in 2018. The net sales of Procter & Gamble Company in the Middle East and Africa, along with India, accounts for 7% of the company's total net sales in 2018. The fabric and home care segment of the company accounted for 32% of the company's total sales in 2018.
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The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., and Unilever, among others, are the key players in the Middle East and Africa laundry detergents market as identified by EMR. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, and capacity expansions.
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