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The global point of sale materials (PoSM) market has North America and Europe as the high maturity markets, while parts of Eastern Europe, Latin America, and Asia are the medium maturity markets. The global point of sale materials (PoSM) market depends on the global point of sale display market, which is predicted to have healthy growth in the forecast period. The market is driven by a significant contribution from FMCG, FBT, and retail sectors. The Asia Pacific is estimated to have an especially robust growth in the forecast period.
InnerWorkings (NASDAQ: INWK) and Adare International Limited are some of the major key players in the point of sale materials (PoSM) market. In November 2018, InnerWorkings, a worldwide leading marketing execution firm, announced that it had signed a contract of multi-year technology with the largest adult beverage company to be their software provider for the tracking, ordering, and data warehousing of point-of-sale materials as well as branded merchandise across the United States. The InnerWorkings will deploy technology, which allows project management of brand programs and a tool for ordering marketing materials over the client's sales team and hundreds of distributor partners. This software was launched in January 2020.
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Innerworkings, Inc., HH Global, Exceptional 3D, Inc., Simpson Group, Adare International Limited, RTC Industries, Inc., Trion Industries, Inc., Priority, Inc., among others, are the key players in the global point of sale materials (PoSM) market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.
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