Global Point of Sale Materials (PoSM) Market to Grow at a CAGR of 5.6% between 2024 and 2032

The global point of sale materials (PoSM) market has North America and Europe as the high maturity markets, while parts of Eastern Europe, Latin America, and Asia are the medium maturity markets. The global point of sale materials (PoSM) market depends on the global point of sale display market, which is predicted to have healthy growth in the forecast period. The market is driven by a significant contribution from FMCG, FBT, and retail sectors. The Asia Pacific is estimated to have an especially robust growth in the forecast period.

InnerWorkings (NASDAQ: INWK) and Adare International Limited are some of the major key players in the point of sale materials (PoSM) market. In November 2018, InnerWorkings, a worldwide leading marketing execution firm, announced that it had signed a contract of multi-year technology with the largest adult beverage company to be their software provider for the tracking, ordering, and data warehousing of point-of-sale materials as well as branded merchandise across the United States. The InnerWorkings will deploy technology, which allows project management of brand programs and a tool for ordering marketing materials over the client's sales team and hundreds of distributor partners. This software was launched in January 2020.

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Market Analysis by End Use and Region:

• The point of sale materials market, on the basis of types, is divided into soft PoSM and Hard PoSM.

• The point of sale materials market, on the basis of end-use sectors, is divided into FMGC, FBT, retail, and pharmaceutical, among others.

• Regionally, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of The Report:

• The global point of sale materials (PoSM) market is driven by the prevalence of the industry in the sector of in-store promotions.

• The rising demand from the major end-users of the industry, such as retail, FBT, CPG, and pharmaceutical companies, is aiding the market growth of the point of sale materials.

• The increasing focus on increasing the geographic footprint and extensive range of services to extract bigger share of trade marketing spend of the buyers is enhancing the market growth.

• The growing demand for near-field communication-ready systems is positively impacting the growth of the global point of sale materials market. 

• The expansion of hypermarkets, supermarkets, and convenience stores in the tier-2 and tier-3 cities, especially in emerging markets, are resulting in the strengthening of the market growth of point of sale materials.

• The increasing extensions, along with rising investments, are supporting the market growth.

• The growing adoption of on-shelf and PDQ displays to attract customer attention has improved the market, further providing an impetus to the market growth.

• The increasing innovative solutions for ease of retailers to attract customers and provide useful data on the shopping behaviour of buyers is catalysing the growth of the market further.

Key Offerings of the Report:

• The EMR report gives an overview of the global point of sale materials market for the periods (2018-2023) and (2024-2032).

• The report also offers the historical (2018-2023) and forecast (2024-2032) markets for the end-uses and regional markets of point of sale materials.

• It assesses the market based on the SWOT and Porter’s Five Forces models.

HH Global, Exceptional 3D, Inc., Simpson Group, RTC Industries, Inc., Trion Industries, Inc., Priority, Inc.,  Drukkerij VAN AS B.V., and Amitoje India, among others, are the key players in the global point of sale materials (PoSM) market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.

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