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Global A2 Milk Market: By End Use: Liquid Milk, Infant Formula, Others; By Distribution Channel: Supermarkets & Hypermarkets, Convenience & Grocery Stores, Online Stores, Others; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Value Chain Analysis; Competitive Landscape; Events and Developments

Global A2 Milk Market Outlook

The global A2 milk market attained a value of USD 6.7 billion in 2019. The market is expected to grow at a robust rate in the forecast period of 2020-2025, growing at a CAGR of 22%. The industry is expected to attain an estimated value of USD 22 billion by 2025.

The Asia Pacific is the leading regional A2 milk market. Within the region, Australia and China are emerging as some of the significant markets. The industry in these two regions is being driven by the sustained interest and expansion of key players in the industry like the A2 Milk Company Limited. The market is also supported by the strong brand awareness among the consumers and the growing awareness of the product’s various nutritional benefits. The growth of the premium milk segment in these countries is also expected to aid the growth of the industry. The infant formula segment is, particularly, expected to grow in these two countries in the coming years. China is one of the most significant markets for baby formula with leading players in the baby formula industry like Nestle, Danone, and Reckitt Benckiser expanding their infant formula business in the country. Post- the 2008 infant formula scandal, A2 milk’s claims of being healthier and more nutritional is expected to drive the industry growth in the infant formula segment. The relaxation of China’s one-child policy in 2013 has provided a further boost for the segment growth. However, in the coming years the growth of the segment might be hindered by the imposition of stricter regulations regarding infant formula in the country.

North America and Europe are some of the other emerging markets for the product. The A2 milk markets in these regions are being aided by the growing awareness of the health benefits of the product. The expansion of the various retail channels of the product in these regions like supermarkets and hypermarkets along with local grocery stores is expected to boost the industry growth in North America and Europe. As people in these regions are increasingly seeking out value-added or organic milk, the product is witnessing an increasing demand. The growth of retail stores catering in natural products is also providing further impetus for the industry growth as these stores also stock A2 milk products. The United States and the United Kingdom are some the significant markets for the product within the North America and Europe regions, respectively.

 

Global A2 Milk Market Report and Forecast 2020-2025

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Properties and Analysis

A2 milk is defined as a cow milk which lacks the A1 β-casein protein types. It is a rich in omega-3 and is supposed to prevent symptoms like gas, diarrhoea, and bloating in people with lactose intolerance. It finds its end-use in the following segments:

  • Liquid Milk
  • Infant Formula
  • Others

The major distribution channels of the product are supermarkets and hypermarkets, convenience and grocery stores, online stores, and others.

The EMR report covers the regional A2 milk markets like the Asia Pacific, Europe, Latin America, the Middle East and Africa, and North America.

 

Market Analysis

With A2 milk being marketed as a premium low fat and value-added milk, the rising disposable incomes and growing health consciousness among the consumers globally is expected to aid the global A2 milk market growth. The A2 milk market will be aided by the expansion of major players into major emerging markets. India and China in the Asia Pacific present lucrative expansion opportunities for the key manufacturers in the industry. The growing population is also aiding the industry growth, particularly in the infant formula segment. The rising number of R&D activities undertaken by the companies and increasing innovations in the industry is expected to further propel the industry forward. The growing product diversity in the industry is also aiding the growth of the market, with leading players in the market introducing variants of the product like flavoured milk, cheese, and yoghurt, among other common milk products.

While the liquid milk is the leading type in the global market, accounting for over 60% of the industry, the infant formula segment is expected to witness a robust growth, especially in emerging economies. The growth of the distribution channels for A2 milk market is also expected to boost the industry growth. Supermarkets and hypermarkets are the largest distribution channel of the product with online channels expected to witness a healthy growth in the forecast period due to the increasing penetration of internet and growing e-retail stores. However, the growth of the industry might be impeded by the availability of cheaper vegan alternatives and the lack of proper scientific evidence to back the product claims.

 

Competitive Landscape

August 2018- The a2 Milk Company has entered into a strategic relationship with Fonterra Co-operative Group Limited for the production, sale, distribution, and marketing of the recently launched branded fresh milk, a2 Milk™, in New Zealand.

November 2017- The a2 Milk Company launched its branded infant formula, a2 Platinum®, in Hong Kong.

The report analyses the following key players in the global A2 milk market, covering their capacities, market share, and latest developments like capacity expansions, plant turnarounds, and mergers, acquisitions, and investments:

  • The a2 Milk Company
  • GCMMF (Amul)
  • Others

The comprehensive report by EMR provides an in-depth analysis of the manufacturing process and the costs involved. The report also assesses the market based on the Porter’s Five Forces model as well as providing a SWOT analysis of the market.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global A2 Milk Market Analysis

    8.1    Key Industry Highlights
    8.2    Global A2 Milk Historical Market (2015-2019) 
    8.3    Global A2 Milk Market Forecast (2020-2025)
    8.4    Global A2 Milk Market by End Use
        8.4.1    Liquid Milk
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Infant Formula
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    Others
    8.5    Global A2 Milk Market by Distribution Channel
        8.5.1    Supermarkets & Hypermarkets
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Convenience & Grocery Stores
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    Online Stores
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2015-2019)
            8.5.3.3    Forecast Trend (2020-2025)
        8.5.4    Others
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2015-2019)
            8.5.4.3    Forecast Trend (2020-2025)
    8.6    Global A2 Milk Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    Europe
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
            8.6.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Key Players Market Share
    12.3    Company Profiles (*This list is only indicative. The report contains a more comprehensive list of players.)
        12.3.1    The a2 Milk Company
            12.3.1.1    Company Overview
            12.3.1.2    Product Portfolio
            12.3.1.3    Demographic Reach and Achievements
            12.3.1.4    Financial Summary
            12.3.1.5    Certifications
        12.3.2    GCMMF (Amul)
            12.3.2.1    Company Overview
            12.3.2.2    Product Portfolio
            12.3.2.3    Demographic Reach and Achievements
            12.3.2.4    Financial Summary
            12.3.2.5    Certifications
        12.3.3    Others
13    Events and Developments


List of Figures and Tables

1.    Global A2 Milk Market: Key Industry Highlights, 2015 and 2025
2.    Global A2 Milk Historical Market: Breakup by End Use (USD Billion), 2015-2019
3.    Global A2 Milk Market Forecast: Breakup by End Use (USD Billion), 2020-2025
4.    Global A2 Milk Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
5.    Global A2 Milk Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
6.    Global A2 Milk Historical Market: Breakup by Region (USD Billion), 2015-2019
7.    Global A2 Milk Market Forecast: Breakup by Region (USD Billion), 2020-2025
8.    North America A2 Milk Historical Market: Breakup by Country (USD Billion), 2015-2019
9.    North America A2 Milk Market Forecast: Breakup by Country (USD Billion), 2020-2025
10.    Europe A2 Milk Historical Market: Breakup by Country (USD Billion), 2015-2019
11.    Europe A2 Milk Market Forecast: Breakup by Country (USD Billion), 2020-2025
12.    Asia Pacific A2 Milk Historical Market: Breakup by Country (USD Billion), 2015-2019
13.    Asia Pacific A2 Milk Market Forecast: Breakup by Country (USD Billion), 2020-2025
14.    Latin America A2 Milk Historical Market: Breakup by Country (USD Billion), 2015-2019
15.    Latin America A2 Milk Market Forecast: Breakup by Country (USD Billion), 2020-2025
16.    Middle East and Africa A2 Milk Historical Market: Breakup by Country (USD Billion), 2015-2019
17.    Middle East and Africa A2 Milk Market Forecast: Breakup by Country (USD Billion), 2020-2025
18.    Global A2 Milk Market Structure

Key Questions Answered in the Report

In 2019, the global A2 milk market reached a value of USD 6.7 billion.

In the forecast period of 2020-2025, the market is expected to grow at a CAGR of 22%.

The industry is expected to witness a robust growth in the forecast period to reach a value of USD 22 billion by 2025.

The major drivers of the A2 milk market such as the rising disposable incomes, increasing population, growing health consciousness, expanding product portfolios, and rising distribution channels are expected to aid the industry growth.

The emergence of health-conscious consumers and the introduction of flavoured variants of the product are the major trends expected to aid the market growth.

The Asia Pacific accounts for the largest market share among other regions, with North America and Europe being some of the other emerging markets for the product.

Liquid milk is the leading end use segment in the market.

Supermarkets and hypermarkets are the major distribution channels in the industry.

The major players in the industry are The a2 Milk Company, GCMMF (Amul), and others.

Analyst Review

The global A2 milk market attained a value of USD 6.7 billion in 2019 aided by the expansion of the leading players in emerging economies and the rising product awareness. With the growth of the market in regions like North America and Europe, it is expected to witness a further growth in the forecast period of 2020-2025 at a CAGR of 22%. The market is projected to reach USD 22 billion by 2025 aided by the diversification of product and the rising awareness of the benefits of the product.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its end use, the A2 milk market can be segmented into liquid milk and infant formula, among others, with liquid milk being the leading end-use segment in the industry. On the basis of distribution channels, supermarkets and hypermarkets sector hold largest market share. The major regional markets are the Asia Pacific, Europe, Latin America, the Middle East and Africa, and North America, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include The a2 Milk Company, and GCMMF (Amul), among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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