The global A2 milk market attained a value of USD 6.7 billion in 2019. The market is expected to grow at a robust rate in the forecast period of 2020-2025, growing at a CAGR of 22%. The industry is expected to attain an estimated value of USD 22 billion by 2025.
The Asia Pacific is the leading regional market for A2 milk. Within the region, Australia and China are emerging as some of the significant markets. The industry in these two regions is being driven by the sustained interested and expansion of key players in the industry like the A2 Milk Company Limited. The market is also supported by the strong brand awareness among the consumers and the growing awareness of the product’s various nutritional benefits. The growth of the premium milk segment in these countries is also expected to aid the growth of the industry. The infant formula segment is, particularly, expected to grow in these two countries in the coming years. China is one of the most significant markets for baby formula with leading players in the baby formula industry like Nestle, Danone, and Reckitt Benckiser expanding their infant formula business in the country. Post- the 2008 infant formula scandal, A2 milk’s claims of being healthier and more nutritional is expected to drive the industry growth in the infant formula segment. The relaxation of China’s one-child policy in 2013 has provided a further boost for the segment growth. However, in the coming years the growth of the segment might be hindered by the imposition of stricter regulations regarding infant formula in the country.
North America and Europe are some of the other emerging markets for the product. The industry in these regions are being aided by the growing awareness of the health benefits of A2 milk. The expansion of the various retail channels of the product in these regions like supermarkets and hypermarkets along with local grocery stores is expected to boost the industry growth in North America and Europe. As people in these regions are increasingly seeking out value-added or organic milk, A2 milk is witnessing an increasing demand. The growth of retail stores catering in natural products is also providing further impetus for the industry growth as these stores also stock A2 milk products. The United States and the United Kingdom are some the significant markets for the product within the North America and Europe regions, respectively.
Properties and Analysis
A2 milk is defined as a cow milk which lacks the A1 β-casein protein types. It is a rich in omega-3 and is supposed to prevent symptoms like gas, diarrhoea, and bloating in people with lactose intolerance. It finds its end-use in the following segments:
The major distribution channels of the product are supermarkets and hypermarkets, convenience and grocery stores, online stores, and others.
The EMR report covers the regional A2 milk market like the Asia Pacific, Europe, Latin America, the Middle East and Africa, and North America.
With A2 milk being marketed as a premium low fat and value-added milk, the rising disposable incomes and growing health consciousness among the consumers globally is expected to aid the global market growth. The industry will be aided by the expansion of major players into major emerging markets. India and China in the Asia Pacific present lucrative expansion opportunities for the key manufacturers in the industry. The growing population is also aiding the industry growth, particularly in the infant formula segment. The rising number of R&D activities undertaken by the companies and increasing innovations in the industry is expected to further propel the industry forward. The growing product diversity in the industry is also aiding the growth of the market, with leading players in the market introducing variants of the product like flavoured milk, cheese, and yoghurt, among other common milk products.
While the liquid milk is the leading type in the global market, accounting for over 60% of the industry, the infant formula segment is expected to witness a robust growth, especially in emerging economies. The growth of the distribution channels for A2 market is also expected to boost the industry growth. Supermarkets and hypermarkets are the largest distribution channel of the product with online channels expected to witness a healthy growth in the forecast period due to the increasing penetration of internet and growing e-retail stores. However, the growth of the industry might be impeded by the availability of cheaper vegan alternatives and the lack of proper scientific evidence to back the product claims.
August 2018- The a2 Milk Company has entered into a strategic relationship with Fonterra Co-operative Group Limited for the production, sale, distribution, and marketing of the recently launched branded fresh milk, a2 Milk™, in New Zealand.
November 2017- The a2 Milk Company launched its branded infant formula, a2 Platinum®, in Honk Kong.
The report analyses the following key players in the global A2 milk market, covering their capacities, market share, and latest developments like capacity expansions, plant turnarounds, and mergers, acquisitions, and investments:
The comprehensive report by EMR looks into the macro and micro aspects of the industry. It provides an in-depth analysis of the manufacturing process and the costs involved. The report also assesses the market based on the Porter’s Five Forces model as well as providing a SWOT analysis of the market.
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.5 Market Models
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global A2 Milk Market Analysis
6.1 Figure: Global A2 Milk Historical Market (2015-2019) & Forecast (2020-2025)
6.2 Chart: Global A2 Milk Market Breakup by End Use
6.2.1 Liquid Milk
6.2.2 Infant formula
6.3 Figure: Global A2 Milk Market Breakup by End Use: Historical Market (2015-2019) & Forecast (2020-2025)
6.3.1 Liquid Milk
6.3.2 Infant formula
6.4 Chart: Global A2 Milk Market Breakup by Distributional Channel
6.4.1 Supermarkets and Hypermarkets
6.4.2 Convenience and Grocery Stores
6.4.3 Online Stores
6.5 Figure: Global A2 Milk Market Breakup by Distributional Channel: Historical Market (2015-2019) & Forecast (2020-2025)
6.5.1 Supermarkets and Hypermarkets
6.5.2 Convenience and Grocery Stores
6.5.3 Online Stores
6.6 Chart: Global A2 Milk Market Breakup by Region
6.6.1 North America
220.127.116.11 United States of America
18.104.22.168 United Kingdom
6.6.3 Asia Pacific
6.6.4 Latin America
6.6.5 Middle East & Africa
22.214.171.124 Saudi Arabia
126.96.36.199 United Arab Emirates
188.8.131.52 South Africa
6.7 Figure: Global A2 Milk Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
6.7.1 North America
184.108.40.206 United States of America
220.127.116.11 United Kingdom
6.7.3 Asia Pacific
6.7.4 Latin America
6.7.5 Middle East & Africa
18.104.22.168 Saudi Arabia
22.214.171.124 United Arab Emirates
126.96.36.199 South Africa
7 SWOT Analysis
8 Value Chain Analysis
9 Porter’s Five Forces Analysis
9.2 Buyer’s Power
9.3 Supplier’s Power
9.4 New Entrants
9.5 Degree of Rivalry
10 EMR’s Key indicators for Demand
11 EMR’s Key Indicator for Price
12 Global (HS Code-0402) Trade Analysis (2019)
12.1 Major Exporting Countries by Value & Volume
12.2 Major Importing Countries by Value & Volume
13 Regional A2 Milk Price Analysis
13.1 North America Historical Price Trends (2015-2019) & Forecast (2020-2025)
13.2 Europe Historical Price Trends (2015-2019) & Forecast (2020-2025)
13.3 Asia Pacific Historical Price Trends (2015-2019) & Forecast (2020-2025)
13.4 Latin America Historical Price Trends (2015-2019) & Forecast (2020-2025)
13.5 Middle East & Africa Historical Price Trends (2015-2019) & Forecast (2020-2025)
14 Competitive Landscape & Supplier Analysis
14.1 The a2 Milk Company Limited
14.1.1 Company Overview
14.1.2 Financial Analysis
14.2 Freedom Foods Group Limited
14.2.1 Company Overview
14.2.2 Financial Analysis
14.3 Gujarat Cooperative Milk Marketing Federation Ltd.
14.3.1 Company Overview
14.3.2 Financial Analysis
14.4 Vietnam Dairy Products Joint Stock Company (Vinamilk)
14.4.1 Company Overview
14.4.2 Financial Analysis
15 Consumer Analysis
16 Events and Developments
Additional Customisations Available:
17 Manufacturing Process
17.1 Detailed Process Flow
17.2 Operations Involved
17.3 Mass Balance
18 Cost Analysis
18.1 Land, Location and Site Development
18.3 Plant Machinery
18.4 Cost of Raw Material
18.9 Other Capital Investment
19 Capital Investment
19.1 Land Requirements and Investment
19.2 Construction Requirements and Investment
19.3 Machinery Requirements and Investment
19.4 Other Capital Requirements and Investment
20 Procurement Strategy
The global A2 milk market attained a value of USD 6.7 billion in 2019. It is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 22%. The market is projected to reach USD 22 billion by 2025.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its end use, the A2 milk market can be segmented into liquid milk and infant formula, among others, with liquid milk being the leading end-use segment in the industry. On the basis of distribution channels, supermarkets and hypermarkets sector hold largest market share. The major regional markets are the Asia Pacific, Europe, Latin America, the Middle East and Africa, and North America, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include The A2 Milk Company Limited, FREEDOM FOODS GROUP LIMITED, Gujarat Cooperative Milk Marketing Federation Ltd., and Vietnam Dairy Products Joint Stock Company (Vinamilk), among others.
The major drivers of the industry such as the rising disposable incomes, increasing population, growing health consciousness, expanding product portfolios, and rising distribution channels are expected to aid the market growth. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected industry conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:
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