The global A2 milk market attained a value of USD 6.7 billion in 2019. The market is expected to grow at a robust rate in the forecast period of 2020-2025, growing at a CAGR of 22%. The industry is expected to attain an estimated value of USD 22 billion by 2025.
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The Asia Pacific is the leading regional market for A2 milk. Within the region, Australia and China are emerging as some of the significant markets. The industry in these two regions is being driven by the sustained interested and expansion of key players in the industry like the A2 Milk Company Limited. The market is also supported by the strong brand awareness among the consumers and the growing awareness of the product’s various nutritional benefits. The growth of the premium milk segment in these countries is also expected to aid the growth of the industry. The infant formula segment is, particularly, expected to grow in these two countries in the coming years. China is one of the most significant markets for baby formula with leading players in the baby formula industry like Nestle, Danone, and Reckitt Benckiser expanding their infant formula business in the country. Post- the 2008 infant formula scandal, A2 milk’s claims of being healthier and more nutritional is expected to drive the industry growth in the infant formula segment. The relaxation of China’s one-child policy in 2013 has provided a further boost for the segment growth. However, in the coming years the growth of the segment might be hindered by the imposition of stricter regulations regarding infant formula in the country.
North America and Europe are some of the other emerging markets for the product. The industry in these regions are being aided by the growing awareness of the health benefits of A2 milk. The expansion of the various retail channels of the product in these regions like supermarkets and hypermarkets along with local grocery stores is expected to boost the industry growth in North America and Europe. As people in these regions are increasingly seeking out value-added or organic milk, A2 milk is witnessing an increasing demand. The growth of retail stores catering in natural products is also providing further impetus for the industry growth as these stores also stock A2 milk products. The United States and the United Kingdom are some the significant markets for the product within the North America and Europe regions, respectively.
Properties and Analysis
A2 milk is defined as a cow milk which lacks the A1 β-casein protein types. It is a rich in omega-3 and is supposed to prevent symptoms like gas, diarrhoea, and bloating in people with lactose intolerance. It finds its end-use in the following segments:
The major distribution channels of the product are supermarkets and hypermarkets, convenience and grocery stores, online stores, and others.
The EMR report covers the regional A2 milk market like the Asia Pacific, Europe, Latin America, the Middle East and Africa, and North America.
With A2 milk being marketed as a premium low fat and value-added milk, the rising disposable incomes and growing health consciousness among the consumers globally is expected to aid the global market growth. The industry will be aided by the expansion of major players into major emerging markets. India and China in the Asia Pacific present lucrative expansion opportunities for the key manufacturers in the industry. The growing population is also aiding the industry growth, particularly in the infant formula segment. The rising number of R&D activities undertaken by the companies and increasing innovations in the industry is expected to further propel the industry forward. The growing product diversity in the industry is also aiding the growth of the market, with leading players in the market introducing variants of the product like flavoured milk, cheese, and yoghurt, among other common milk products.
While the liquid milk is the leading type in the global market, accounting for over 60% of the industry, the infant formula segment is expected to witness a robust growth, especially in emerging economies. The growth of the distribution channels for A2 market is also expected to boost the industry growth. Supermarkets and hypermarkets are the largest distribution channel of the product with online channels expected to witness a healthy growth in the forecast period due to the increasing penetration of internet and growing e-retail stores. However, the growth of the industry might be impeded by the availability of cheaper vegan alternatives and the lack of proper scientific evidence to back the product claims.
August 2018- The a2 Milk Company has entered into a strategic relationship with Fonterra Co-operative Group Limited for the production, sale, distribution, and marketing of the recently launched branded fresh milk, a2 Milk™, in New Zealand.
November 2017- The a2 Milk Company launched its branded infant formula, a2 Platinum®, in Hong Kong.
The report analyses the following key players in the global A2 milk market, covering their capacities, market share, and latest developments like capacity expansions, plant turnarounds, and mergers, acquisitions, and investments:
The comprehensive report by EMR looks into the macro and micro aspects of the industry. It provides an in-depth analysis of the manufacturing process and the costs involved. The report also assesses the market based on the Porter’s Five Forces model as well as providing a SWOT analysis of the market.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
7 Industry Opportunities and Challenges
8 Global A2 Milk Market Analysis
8.1 Key Industry Highlights
8.2 Global A2 Milk Historical Market (2015-2019)
8.3 Global A2 Milk Market Forecast (2020-2025)
8.4 Global A2 Milk Market by End Use
8.4.1 Liquid Milk
184.108.40.206 Market Share
220.127.116.11 Historical Trend (2015-2019)
18.104.22.168 Forecast Trend (2020-2025)
8.4.2 Infant Formula
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2015-2019)
188.8.131.52 Forecast Trend (2020-2025)
8.5 Global A2 Milk Market by Distribution Channel
8.5.1 Supermarkets & Hypermarkets
184.108.40.206 Market Share
220.127.116.11 Historical Trend (2015-2019)
18.104.22.168 Forecast Trend (2020-2025)
8.5.2 Convenience & Grocery Stores
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2015-2019)
188.8.131.52 Forecast Trend (2020-2025)
8.5.3 Online Stores
184.108.40.206 Market Share
220.127.116.11 Historical Trend (2015-2019)
18.104.22.168 Forecast Trend (2020-2025)
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2015-2019)
188.8.131.52 Forecast Trend (2020-2025)
8.6 Global A2 Milk Market by Region
8.6.1 Market Share
184.108.40.206 North America
220.127.116.11 Asia Pacific
18.104.22.168 Latin America
22.214.171.124 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2015-2019)
9.1.2 Forecast Trend (2020-2025)
9.1.3 Breakup by Country
126.96.36.199 United States of America
9.2.1 Historical Trend (2015-2019)
9.2.2 Forecast Trend (2020-2025)
9.2.3 Breakup by Country
188.8.131.52 United Kingdom
9.3 Asia Pacific
9.3.1 Historical Trend (2015-2019)
9.3.2 Forecast Trend (2020-2025)
9.3.3 Breakup by Country
9.4 Latin America
9.4.1 Historical Trend (2015-2019)
9.4.2 Forecast Trend (2020-2025)
9.4.3 Breakup by Country
9.5 Middle East and Africa
9.5.1 Historical Trend (2015-2019)
9.5.2 Forecast Trend (2020-2025)
9.5.3 Breakup by Country
184.108.40.206 Saudi Arabia
220.127.116.11 United Arab Emirates
18.104.22.168 South Africa
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 EMR’s Key Indicators for Demand
10.4 EMR’s Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players Market Share
12.3 Company Profiles
12.3.1 The a2 Milk Company Limited
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
184.108.40.206 Financial Summary
12.3.2 Freedom Foods Group Limited
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
126.96.36.199 Financial Summary
12.3.3 Gujarat Cooperative Milk Marketing Federation Ltd.
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
18.104.22.168 Financial Summary
12.3.4 Vietnam Dairy Products Joint Stock Company (Vinamilk)
22.214.171.124 Company Overview
126.96.36.199 Product Portfolio
188.8.131.52 Demographic Reach and Achievements
184.108.40.206 Financial Summary
13 Events and Developments
List of Figures and Tables
1. Global A2 Milk Market: Key Industry Highlights, 2015 and 2025
2. Global A2 Milk Historical Market: Breakup by End Use (USD Billion), 2015-2019
3. Global A2 Milk Market Forecast: Breakup by End Use (USD Billion), 2020-2025
4. Global A2 Milk Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
5. Global A2 Milk Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
6. Global A2 Milk Historical Market: Breakup by Region (USD Billion), 2015-2019
7. Global A2 Milk Market Forecast: Breakup by Region (USD Billion), 2020-2025
8. North America A2 Milk Historical Market: Breakup by Country (USD Billion), 2015-2019
9. North America A2 Milk Market Forecast: Breakup by Country (USD Billion), 2020-2025
10. Europe A2 Milk Historical Market: Breakup by Country (USD Billion), 2015-2019
11. Europe A2 Milk Market Forecast: Breakup by Country (USD Billion), 2020-2025
12. Asia Pacific A2 Milk Historical Market: Breakup by Country (USD Billion), 2015-2019
13. Asia Pacific A2 Milk Market Forecast: Breakup by Country (USD Billion), 2020-2025
14. Latin America A2 Milk Historical Market: Breakup by Country (USD Billion), 2015-2019
15. Latin America A2 Milk Market Forecast: Breakup by Country (USD Billion), 2020-2025
16. Middle East and Africa A2 Milk Historical Market: Breakup by Country (USD Billion), 2015-2019
17. Middle East and Africa A2 Milk Market Forecast: Breakup by Country (USD Billion), 2020-2025
18. Global A2 Milk Market Structure
The global A2 milk market attained a value of USD 6.7 billion in 2019. It is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 22%. The market is projected to reach USD 22 billion by 2025.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its end use, the A2 milk market can be segmented into liquid milk and infant formula, among others, with liquid milk being the leading end-use segment in the industry. On the basis of distribution channels, supermarkets and hypermarkets sector hold largest market share. The major regional markets are the Asia Pacific, Europe, Latin America, the Middle East and Africa, and North America, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include The A2 Milk Company Limited, FREEDOM FOODS GROUP LIMITED, Gujarat Cooperative Milk Marketing Federation Ltd., and Vietnam Dairy Products Joint Stock Company (Vinamilk), among others.
The major drivers of the A2 milk market such as the rising disposable incomes, increasing population, growing health consciousness, expanding product portfolios, and rising distribution channels are expected to aid the industry growth. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected industry conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:
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