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Matcha Tea Market Size, Share, Trends, Analysis, Forecast: By Nature: Organic, Conventional; By Type: Regular, Flavoured; By Form: Powder, Liquid; By Distribution Channel: Hypermarkets and Supermarkets, Speciality Stores, Food Service, Online Stores, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Global Matcha Tea Market Outlook
The global matcha tea market stood at a value of around USD 3.21 billion in 2023. The market is further expected to grow at a CAGR of 7% in the forecast period of 2024-2032 to attain a value of USD 5.90 billion by 2032.
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Increasing Demand for Organic Matcha Tea to Augment the Matcha Tea Industry Growth
The rising demand for organic and natural products is the major factor contributing to the demand for organically sourced matcha tea. The growing shift towards organic products over artificial ones, which contain added preservatives and sugar, is aiding the market growth. Additionally, healthy beverages, which contain vitamins and provide energy to the body, are gaining more popularity among consumers and creating further awareness concerning their wellbeing. This, in turn, is expected to significantly enhance the demand for organic matcha tea over its counterpart in the forecast period.
The Asia Pacific to Provide Considerable Growth Opportunities to the Matcha Tea Industry
The Asia Pacific accounts for a significant share in the matcha tea industry and the region is expected to witness a healthy growth in the forecast period as well. The increased consumption of tea in countries like China and Japan as a part of the ancient tradition is the major factor contributing to the market growth in the region. Moreover, due to the increasing consumer preference for a better lifestyle, wellness teas are expected to become more common in other countries of the Asia Pacific, thus, aiding the regional market growth. In addition, the manufacturers of matcha tea are focusing on innovating their existing portfolio to target potential customers. Over the forecast period, the unsweetened matcha tea variant is expected to witness an increased demand due to factors like the growing prevalence of chronic diseases, including diabetes, and the rising consumer awareness regarding the ill effects associated with the consumption of sweetened beverages. Matcha tea is preferred by Asian consumers, which is stimulating industry development, and it is becoming more significant with the successful attempts of the major manufacturers to deliver customised matcha tea.
Matcha Tea: Market Segmentation
Matcha tea is a form of green tea, which is generally available in green powder. It has varied health benefits as it contains antioxidants and boosts the metabolism of the body. In addition to this, it has cancer-fighting properties. It contains more caffeine in comparison to regular green tea. It is processed by finely grinding the young and nutrient rich tea leaves into a green powder, which ensures that people are actually consuming tea leaves in a powdered form instead of drinking a tea-infused water-based concoction, which is true for most tea varieties available in the market.
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On the basis of nature, the market is divided into:
- Conventional
- Organic
By type, the market is divided into:
- Regular
- Flavoured
Based on form, the industry is separated into:
- Powder
- Liquid
The market is divided based on distribution channel into:
- Hypermarkets and Supermarkets
- Speciality Stores
- Food Service
- Online stores
- Others
The regional markets for matcha tea include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Increasing Awareness Amongst the Masses and the Availability of a Wide Range of Options to Strengthen the Growth of the Matcha Tea Industry
The increasing awareness among the masses is leading to the greater popularity of the product. Consequently, the assumptions around it are built upon the health benefits that the product has to offer. Matcha tea contains vitamins A, C, E, K and B as well as minerals including zinc, chromium, magnesium, and others. Due to its antioxidant content, fat-burning benefits, and capacity to boost attention and energy, the market is expected to grow in the coming years. The consumers are overwhelmed by the choices that the product has to offer in terms of taste as well as nutrition. The availability of the product as both regular tea and flavoured tea, and also in terms of sugared or non-sugar variant are the fundamental options that the consumers tend to look for. Thus, the growing trend of health consciousness, especially after the outbreak of the COVID-19 pandemic, is expected to be one of the leading factors contributing to the growth of the matcha tea industry.
Key Industry Players in the Matcha Tea Market
The report presents a detailed analysis of the following key players in the global matcha tea market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- The AOI Tea Company
- Encha Life LLC
- Green Foods Corp
- Ikeda Tea World
- Ito En, Ltd
- Marukyu koyamaen Co., Ltd
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Nature |
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Matcha Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Matcha Tea Historical Market (2018-2023)
8.3 Global Matcha Tea Market Forecast (2024-2032)
8.4 Global Matcha Tea Market by Nature
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Matcha Tea Market by Type
8.5.1 Regular
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Flavoured
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Matcha Tea Market by Form
8.6.1 Powder
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Liquid
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Matcha Tea Market by Distribution Channel
8.7.1 Hypermarkets and Supermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Specialty Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Food Service
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online Stores
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Matcha Tea Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Matcha Tea Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Matcha Tea Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Matcha Tea Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Matcha Tea Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Matcha Tea Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 The AOI Tea Company
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Encha Life LLC
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Green Foods Corp
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Ikeda Tea World
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Ito En, Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Marukyu Koyamaen Co., Ltd.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Matcha Tea Market: Key Industry Highlights, 2018 and 2032
2. Global Matcha Tea Historical Market: Breakup by Nature (USD Billion), 2018-2023
3. Global Matcha Tea Market Forecast: Breakup by Nature (USD Billion), 2024-2032
4. Global Matcha Tea Historical Market: Breakup by Type (USD Billion), 2018-2023
5. Global Matcha Tea Market Forecast: Breakup by Type (USD Billion), 2024-2032
6. Global Matcha Tea Historical Market: Breakup by Form (USD Billion), 2018-2023
7. Global Matcha Tea Market Forecast: Breakup by Form (USD Billion), 2024-2032
8. Global Matcha Tea Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Matcha Tea Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Global Matcha Tea Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Matcha Tea Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Matcha Tea Market Structure
Key Questions Answered in the Report
In 2023, the global matcha tea market attained a value of nearly USD 3.21 billion.
The market is projected to grow at a CAGR of 7% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 5.90 billion by 2032.
The major market drivers include the increasing awareness regarding the health benefits of matcha tea, the growing demand for organic products, and surging innovations by key players supporting the availability of different types of matcha tea.
The growing availability of different types of matcha tea, rising health consciousness, the increasing popularity of unsweetened matcha tea, and the surging consumption of healthy beverages are the key trends augmenting the market demand.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Organic and conventional are the major segments based on the nature of the product considered in the market report.
The significant types available in the market include regular and flavoured matcha tea.
The major forms of matcha tea include powder and liquid.
The major distribution channels of the product are hypermarkets and supermarkets, speciality stores, food service, and online stores, among others.
The key matcha tea market players include The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.
Analyst Review
The global matcha tea market attained a value of USD 3.21 billion in 2023, driven by the growing awareness among consumers regarding the health benefits of matcha tea. Aided by the growing demand for organic products, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 7%. The market is projected to reach USD 5.90 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its nature, the matcha tea industry can be segmented into conventional and organic. Based on form, the market is divided into powder and liquid. By type, it is segmented into regular and flavoured. On the basis of distribution channel, it is divided into hypermarkets and supermarkets, speciality stores, food service, and online stores, among others. The major regional markets for matcha tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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