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Matcha Tea Market: By Nature: Conventional, Organic; By Type: Regular, Flavoured; By Form: Powder, Liquid; By Distribution Channel: Hypermarkets and Supermarkets, Speciality Stores, Others; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape, Industry Events and Developments

Global Matcha Tea Market Outlook

The global matcha tea market stood at a value of around USD 2.62 billion in 2020. The market is further expected to grow at a CAGR of 7% in the forecast period of 2021-2026 to attain a value of USD 4.17 billion by 2026.


Increasing Demand for Organic Matcha Tea to Augment the Matcha Tea Industry Growth

The rising demand for organic and natural products is the major factor contributing to the demand for organically sourced matcha tea. The growing shift towards organic products over artificial ones, which contain added preservatives and sugar, is aiding the market growth. Additionally, healthy beverages, which contain vitamins and provide energy to the body, are gaining more popularity among consumers and creating further awareness concerning their wellbeing. This, in turn, is expected to significantly enhance the demand for organic matcha tea over its counterpart in the forecast period.

 

Matcha Tea Market

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The Asia Pacific to Provide Considerable Growth Opportunities to the Matcha Tea Industry

The Asia Pacific accounts for a significant share in the matcha tea industry and the region is expected to witness a healthy growth in the forecast period as well. The increased consumption of tea in countries like China and Japan as a part of the ancient tradition is the major factor contributing to the market growth in the region. Moreover, due to the increasing consumer preference for a better lifestyle, wellness teas are expected to become more common in other countries of the Asia Pacific, thus, aiding the regional market growth. In addition, the manufacturers of matcha tea are focusing on innovating their existing portfolio to target potential customers. Over the forecast period, the unsweetened matcha tea variant is expected to witness an increased demand due to factors like the growing prevalence of chronic diseases, including diabetes, and the rising consumer awareness regarding the ill effects associated with the consumption of sweetened beverages. Matcha tea is preferred by Asian consumers, which is stimulating industry development, and it is becoming more significant with the successful attempts of the major manufacturers to deliver customised matcha tea.


Matcha Tea: Industry Definition and Segmentation

Matcha tea is a form of green tea, which is generally available in green powder. It has varied health benefits as it contains antioxidants and boosts the metabolism of the body. In addition to this, it has cancer-fighting properties. It contains more caffeine in comparison to regular green tea. It is processed by finely grinding the young and nutrient rich tea leaves into a green powder, which ensures that people are actually consuming tea leaves in a powdered form instead of drinking a tea-infused water-based concoction, which is true for most tea varieties available in the market.

On the basis of nature, the market is divided into:

  •  Conventional
  •  Organic

By type, the market is divided into:

  •  Regular
  •  Flavoured

Based on form, the industry is separated into:

  •  Powder
  •  Liquid

The market is divided based on distribution channel into:

  •  Hypermarkets and Supermarkets
  •  Speciality Stores
  •  Food Service
  •  Online stores
  •  Others

The regional markets for matcha tea include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.


Increasing Awareness Amongst the Masses and the Availability of a Wide Range of Options to Strengthen the Growth of the Matcha Tea Industry 

The increasing awareness among the masses is leading to the greater popularity of the product. Consequently, the assumptions around it are built upon the health benefits that the product has to offer. Matcha tea contains vitamins A, C, E, K and B as well as minerals including zinc, chromium, magnesium, and others. Due to its antioxidant content, fat-burning benefits, and capacity to boost attention and energy, the market is expected to grow in the coming years. The consumers are overwhelmed by the choices that the product has to offer in terms of taste as well as nutrition. The availability of the product as both regular tea and flavoured tea, and also in terms of sugared or non-sugar variant are the fundamental options that the consumers tend to look for. Thus, the growing trend of health consciousness, especially after the outbreak of the COVID-19 pandemic, is expected to be one of the leading factors contributing to the growth of the matcha tea industry.


Key Industry Players in the Matcha Tea Market

The report presents a detailed analysis of the following key players in the global matcha tea market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions: 

  •  The AOI Tea Company
  •  Encha Life LLC
  •  Green Foods Corp
  •  Ikeda Tea World
  •  Ito En, Ltd
  •  Marukyu koyamaen Co., Ltd
  •  Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Nature, Type, Form, Distribution Channel, Regions
Breakup by Nature Organic, Conventional
Breakup by Type Regular, Flavoured
Breakup by Form Powder, Liquid
Breakup by Distribution Channel Hypermarkets and Supermarkets, Specialty Stores, Food Service, Online Stores, Others
Breakup by Regions North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles-Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd., Marukyu Koyamaen Co., Ltd., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Matcha Tea Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Matcha Tea Historical Market (2016-2020) 
    8.3    Global Matcha Tea Market Forecast (2021-2026)
    8.4    Global Matcha Tea Market by Nature
        8.4.1    Organic
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Conventional
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
    8.5    Global Matcha Tea Market by Type
        8.5.1    Regular
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Flavoured
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
    8.6    Global Matcha Tea Market by Form
        8.6.1    Powder
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Liquid
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
    8.7    Global Matcha Tea Market by Distribution Channel
        8.7.1    Hypermarkets and Supermarkets
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    Specialty Stores
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
        8.7.3    Food Service
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2016-2020)
            8.7.3.3    Forecast Trend (2021-2026)
        8.7.4    Online Stores
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2016-2020)
            8.7.4.3    Forecast Trend (2021-2026)
        8.7.5    Others
    8.8    Global Matcha Tea Market by Region
        8.8.1    Market Share
            8.8.1.1    North America
            8.8.1.2    Europe
            8.8.1.3    Asia Pacific
            8.8.1.4    Latin America
            8.8.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    The AOI Tea Company
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Encha Life LLC
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Green Foods Corp
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Ikeda Tea World
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Ito En, Ltd.
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Marukyu Koyamaen Co., Ltd.
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Others
13    Industry Events and Developments


List of Figures and Tables

1.    Global Matcha Tea Market: Key Industry Highlights, 2016 and 2026
2.    Global Matcha Tea Historical Market: Breakup by Nature (USD Billion), 2016-2020
3.    Global Matcha Tea Market Forecast: Breakup by Nature (USD Billion), 2021-2026
4.    Global Matcha Tea Historical Market: Breakup by Type (USD Billion), 2016-2020
5.    Global Matcha Tea Market Forecast: Breakup by Type (USD Billion), 2021-2026
6.    Global Matcha Tea Historical Market: Breakup by Form (USD Billion), 2016-2020
7.    Global Matcha Tea Market Forecast: Breakup by Form (USD Billion), 2021-2026
8.    Global Matcha Tea Historical Market: Breakup by Distribution Channel (USD Billion), 2016-2020
9.    Global Matcha Tea Market Forecast: Breakup by Distribution Channel (USD Billion), 2021-2026
10.    Global Matcha Tea Historical Market: Breakup by Region (USD Billion), 2016-2020
11.    Global Matcha Tea Market Forecast: Breakup by Region (USD Billion), 2021-2026
12.    North America Matcha Tea Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    North America Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Europe Matcha Tea Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Europe Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Asia Pacific Matcha Tea Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Asia Pacific Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Latin America Matcha Tea Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Latin America Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Middle East and Africa Matcha Tea Historical Market: Breakup by Country (USD Billion), 2016-2020
21.    Middle East and Africa Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2021-2026
22.    Global Matcha Tea Market Structure

Key Questions Answered in the Report

In 2020, the global matcha tea market attained a value of nearly USD 2.62 billion.

The market is projected to grow at a CAGR of 7% between 2021 and 2026.

The market is estimated to witness healthy growth in the forecast period of 2021-2026 to reach USD 4.17 billion by 2026.

The major drivers of the industry, such as the greater awareness among the masses regarding the benefits of matcha tea, growing demand for organic products, a wide range of choices that the product has to offer, and the growing innovations by the manufacturers to attract consumers, are expected to aid the market growth.

The key market trends guiding the growth of the industry include the availability of regular and flavoured tea products in both powdered and liquid form and the growing innovations by the manufacturers.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Organic and conventional are the major segments based on the nature of the product. 

The significant types available in the market include regular and flavoured matcha tea.

The major forms of matcha tea include powder and liquid. 

The major distribution channels of the product are hypermarkets and supermarkets, speciality stores, food service, and online stores, among others.

The major players in the industry are The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.

Analyst Review

The global matcha tea market attained a value of USD 2.62 billion in 2020, driven by the growing awareness among consumers regarding the health benefits of matcha tea. Aided by the growing demand for organic products, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 7%. The market is projected to reach USD 4.17 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its nature, the matcha tea industry can be segmented into conventional and organic. Based on form, the market is divided into powder and liquid. By type, it is segmented into regular and flavoured. On the basis of distribution channel, it is divided into hypermarkets and supermarkets, speciality stores, food service, and online stores, among others. The major regional markets for matcha tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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