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Matcha Tea Market: By Nature: Conventional, Organic; By Type: Regular, Flavoured; By Form: Powder, Liquid; By Distribution Channel: Hypermarkets and Supermarkets, Speciality Stores, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Matcha Tea Market Outlook

The global matcha tea market stood at a value of around USD 2.62 billion in 2020. The market is further expected to grow at a CAGR of 7% in the forecast period of 2023-2028 to attain a value of USD 4.17 billion by 2026.

 

Matcha Tea Market

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Increasing Demand for Organic Matcha Tea to Augment the Matcha Tea Industry Growth

The rising demand for organic and natural products is the major factor contributing to the demand for organically sourced matcha tea. The growing shift towards organic products over artificial ones, which contain added preservatives and sugar, is aiding the market growth. Additionally, healthy beverages, which contain vitamins and provide energy to the body, are gaining more popularity among consumers and creating further awareness concerning their wellbeing. This, in turn, is expected to significantly enhance the demand for organic matcha tea over its counterpart in the forecast period.


The Asia Pacific to Provide Considerable Growth Opportunities to the Matcha Tea Industry

The Asia Pacific accounts for a significant share in the matcha tea industry and the region is expected to witness a healthy growth in the forecast period as well. The increased consumption of tea in countries like China and Japan as a part of the ancient tradition is the major factor contributing to the market growth in the region. Moreover, due to the increasing consumer preference for a better lifestyle, wellness teas are expected to become more common in other countries of the Asia Pacific, thus, aiding the regional market growth. In addition, the manufacturers of matcha tea are focusing on innovating their existing portfolio to target potential customers. Over the forecast period, the unsweetened matcha tea variant is expected to witness an increased demand due to factors like the growing prevalence of chronic diseases, including diabetes, and the rising consumer awareness regarding the ill effects associated with the consumption of sweetened beverages. Matcha tea is preferred by Asian consumers, which is stimulating industry development, and it is becoming more significant with the successful attempts of the major manufacturers to deliver customised matcha tea.


Matcha Tea: Market Segmentation

Matcha tea is a form of green tea, which is generally available in green powder. It has varied health benefits as it contains antioxidants and boosts the metabolism of the body. In addition to this, it has cancer-fighting properties. It contains more caffeine in comparison to regular green tea. It is processed by finely grinding the young and nutrient rich tea leaves into a green powder, which ensures that people are actually consuming tea leaves in a powdered form instead of drinking a tea-infused water-based concoction, which is true for most tea varieties available in the market.

 

Global Matcha Tea Market by Segment

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On the basis of nature, the market is divided into:

  •  Conventional
  •  Organic

By type, the market is divided into:

  •  Regular
  •  Flavoured

Based on form, the industry is separated into:

  •  Powder
  •  Liquid

The market is divided based on distribution channel into:

  •  Hypermarkets and Supermarkets
  •  Speciality Stores
  •  Food Service
  •  Online stores
  •  Others

The regional markets for matcha tea include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Matcha Tea Market by Region

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Increasing Awareness Amongst the Masses and the Availability of a Wide Range of Options to Strengthen the Growth of the Matcha Tea Industry 

The increasing awareness among the masses is leading to the greater popularity of the product. Consequently, the assumptions around it are built upon the health benefits that the product has to offer. Matcha tea contains vitamins A, C, E, K and B as well as minerals including zinc, chromium, magnesium, and others. Due to its antioxidant content, fat-burning benefits, and capacity to boost attention and energy, the market is expected to grow in the coming years. The consumers are overwhelmed by the choices that the product has to offer in terms of taste as well as nutrition. The availability of the product as both regular tea and flavoured tea, and also in terms of sugared or non-sugar variant are the fundamental options that the consumers tend to look for. Thus, the growing trend of health consciousness, especially after the outbreak of the COVID-19 pandemic, is expected to be one of the leading factors contributing to the growth of the matcha tea industry.


Key Industry Players in the Matcha Tea Market

The report presents a detailed analysis of the following key players in the global matcha tea market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions: 

  •  The AOI Tea Company
  •  Encha Life LLC
  •  Green Foods Corp
  •  Ikeda Tea World
  •  Ito En, Ltd
  •  Marukyu koyamaen Co., Ltd
  •  Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Nature, Type, Form, Distribution Channel, Regions
Breakup by Nature Organic, Conventional
Breakup by Type Regular, Flavoured
Breakup by Form Powder, Liquid
Breakup by Distribution Channel Hypermarkets and Supermarkets, Specialty Stores, Food Service, Online Stores, Others
Breakup by Regions North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles-Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd., Marukyu Koyamaen Co., Ltd., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Matcha Tea Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Matcha Tea Historical Market (2018-2022) 
    8.3    Global Matcha Tea Market Forecast (2023-2028)
    8.4    Global Matcha Tea Market by Nature
        8.4.1    Organic
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Conventional
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
    8.5    Global Matcha Tea Market by Type
        8.5.1    Regular
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Flavoured
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
    8.6    Global Matcha Tea Market by Form
        8.6.1    Powder
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Liquid
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
    8.7    Global Matcha Tea Market by Distribution Channel
        8.7.1    Hypermarkets and Supermarkets
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022)
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Specialty Stores
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022)
            8.7.2.3    Forecast Trend (2023-2028)
        8.7.3    Food Service
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2022)
            8.7.3.3    Forecast Trend (2023-2028)
        8.7.4    Online Stores
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2018-2022)
            8.7.4.3    Forecast Trend (2023-2028)
        8.7.5    Others
    8.8    Global Matcha Tea Market by Region
        8.8.1    North America
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2022) 
            8.8.1.3    Forecast Trend (2023-2028)
        8.8.2    Europe
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2022) 
            8.8.2.3    Forecast Trend (2023-2028)
        8.8.3    Asia Pacific
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2018-2022) 
            8.8.3.3    Forecast Trend (2023-2028)
        8.8.4    Latin America
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2018-2022) 
            8.8.4.3    Forecast Trend (2023-2028)
        8.8.5    Middle East and Africa
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2018-2022) 
            8.8.5.3    Forecast Trend (2023-2028) 
9    North America Matcha Tea Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Matcha Tea Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Matcha Tea Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Matcha Tea Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Matcha Tea Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    The AOI Tea Company
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Encha Life LLC
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Green Foods Corp
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Ikeda Tea World
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Ito En, Ltd.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Marukyu Koyamaen Co., Ltd.
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Others
17    Key Trends and Developments in the Market

List of Key Figures and Tables

1.    Global Matcha Tea Market: Key Industry Highlights, 2018 and 2028
2.    Global Matcha Tea Historical Market: Breakup by Nature (USD Billion), 2018-2022
3.    Global Matcha Tea Market Forecast: Breakup by Nature (USD Billion), 2023-2028
4.    Global Matcha Tea Historical Market: Breakup by Type (USD Billion), 2018-2022
5.    Global Matcha Tea Market Forecast: Breakup by Type (USD Billion), 2023-2028
6.    Global Matcha Tea Historical Market: Breakup by Form (USD Billion), 2018-2022
7.    Global Matcha Tea Market Forecast: Breakup by Form (USD Billion), 2023-2028
8.    Global Matcha Tea Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
9.    Global Matcha Tea Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
10.    Global Matcha Tea Historical Market: Breakup by Region (USD Billion), 2018-2022
11.    Global Matcha Tea Market Forecast: Breakup by Region (USD Billion), 2023-2028
12.    North America Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2022
13.    North America Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2023-2028
14.    Europe Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    Europe Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Asia Pacific Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Asia Pacific Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Latin America Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    Latin America Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Middle East and Africa Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2022
21.    Middle East and Africa Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2023-2028
22.    Global Matcha Tea Market Structure

Key Questions Answered in the Report

In 2020, the global matcha tea market attained a value of nearly USD 2.62 billion.

The market is projected to grow at a CAGR of 7% between 2021 and 2026.

The market is estimated to witness healthy growth in the forecast period of 2023-2028 to reach USD 4.17 billion by 2026.

The major drivers of the industry, such as the greater awareness among the masses regarding the benefits of matcha tea, growing demand for organic products, a wide range of choices that the product has to offer, and the growing innovations by the manufacturers to attract consumers, are expected to aid the market growth.

The key market trends guiding the growth of the industry include the availability of regular and flavoured tea products in both powdered and liquid form and the growing innovations by the manufacturers.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Organic and conventional are the major segments based on the nature of the product. 

The significant types available in the market include regular and flavoured matcha tea.

The major forms of matcha tea include powder and liquid. 

The major distribution channels of the product are hypermarkets and supermarkets, speciality stores, food service, and online stores, among others.

The major players in the industry are The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.

Analyst Review

The global matcha tea market attained a value of USD 2.62 billion in 2020, driven by the growing awareness among consumers regarding the health benefits of matcha tea. Aided by the growing demand for organic products, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 7%. The market is projected to reach USD 4.17 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its nature, the matcha tea industry can be segmented into conventional and organic. Based on form, the market is divided into powder and liquid. By type, it is segmented into regular and flavoured. On the basis of distribution channel, it is divided into hypermarkets and supermarkets, speciality stores, food service, and online stores, among others. The major regional markets for matcha tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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