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Matcha Tea Market

Matcha Tea Market Size, Share, Trends, Analysis, Forecast: By Nature: Organic, Conventional; By Type: Regular, Flavoured; By Form: Powder, Liquid; By Distribution Channel: Hypermarkets and Supermarkets, Speciality Stores, Food Service, Online Stores, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032

Global Matcha Tea Market Size

The global matcha tea market reached approximately USD 3.21 billion in 2023. The market is projected to grow at a CAGR of 7% between 2024 and 2032, reaching a value of around USD 5.90 billion by 2032.

 

Matcha Tea Market Outlook

  • The demand for organic matcha is increasing as consumers become more environmentally conscious.
  • Social media platforms have played a crucial role in popularising matcha tea, particularly among younger demographics.
  • The convenience of ready-to-drink (RTD) matcha beverages caters to the busy lifestyles of modern consumers.

 

Match Tea Market Growth Rate

Matcha tea is a form of green tea, which is generally available in green powder. It has varied health benefits as it contains antioxidants and boosts the metabolism of the body. In addition to this, it has cancer-fighting properties and contains more caffeine in comparison to regular green tea. It is processed by finely grinding the young and nutrient-rich tea leaves into a green powder, which ensures that people are actually consuming tea leaves in a powdered form instead of drinking a tea-infused water-based concoction, which is true for most tea varieties available in the market.

 

The increasing awareness among the masses is leading to the greater popularity of matcha tea, fuelling the matcha tea market development. Consequently, the assumptions around it are built upon the health benefits that the product has to offer. Matcha tea contains vitamins A, C, E, K and B as well as minerals including zinc, chromium, magnesium, and others. Due to its antioxidant content, fat-burning benefits, and capacity to boost attention and energy, the market is expected to grow in the coming years. The consumers are overwhelmed by the choices that the product has to offer in terms of taste as well as nutrition. The availability of the product as both regular tea and flavoured tea, and also in terms of sugared or non-sugar variants are the fundamental options that the consumers tend to look for, which further contributes to the market growth.

 

Matcha Tea Market

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Key Trends and Developments

Culinary innovation; sustainability and ethical sourcing; incorporation in health supplements; and collaborations and cross-promotions are the major trends impacting the matcha tea market expansion

 

April 21st, 2024

Family Mart, a popular convenience store chain in Japan, introduced a new range of strong green tea sweets, catering to matcha enthusiasts.

 

January 23rd, 2024

"The GREEN TEA Room with Japanese Green Tea," is set to host a pop-up experience in New York City to offer a soothing "Matcha Moment".

 

Nov 22nd, 2023

Coca-Cola India announced that it has partnered with Luxmi Group's Makaibari to introduce a new iced green tea product.

 

Oct 18th, 2023

Cuzen Matcha introduced a new Matte Black Edition of its product which is designed to freshly grind high-quality matcha leaves.

 

Culinary innovation

Matcha is used in a wide variety of culinary products such as desserts, smoothies, and savoury dishes, expanding its appeal.

 

Sustainability and ethical sourcing

Brands in the matcha products market that successfully communicate their commitment to ethical sourcing and environmental stewardship are gaining a competitive edge.

 

Incorporation in health supplements

Matcha is increasingly being incorporated into dietary supplements for its potential health benefits, particularly those related to energy.

 

Collaborations and cross-promotions

There is a growing trend of collaborations between matcha brands and cafes, bakeries, and even cosmetic companies to promote matcha in various forms.

 

Matcha Tea Market Trends

Matcha, the finely ground green tea powder, has a distinctive flavour and vibrant green colour that make it a versatile ingredient for various culinary uses, thus broadening its appeal beyond traditional tea drinkers. One of the most popular uses of matcha in desserts, it imparts a rich, creamy texture with the distinct taste of matcha. From chiffon cakes to French macarons, matcha can be used as a flavouring in the batter or cream fillings, providing a subtle tea flavour and an appealing green hue.

 

Market players are launching innovative and high-flavour offerings. Family Mart, a popular convenience store chain in Japan, launched a new range of strong green tea sweets in April 2024, catering to matcha enthusiasts. The lineup includes various matcha-flavoured treats, such as matcha roll cakes, matcha puddings, and matcha soft-serve ice cream.

 

Global Matcha Tea Market by Segment

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Matcha Tea Industry Segmentation

“Matcha Tea Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Nature

  • Organic
  • Conventional

 

Market Breakup by Type

  • Regular
  • Flavoured

 

Market Breakup by Form

  • Powder
  • Liquid

 

Market Breakup by Distribution Channel

  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Food Service
  • Online Stores
  • Others

 

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Matcha Tea Market Share

Organic matcha tea accounts for a major share owing to its multiple health benefits

The rising demand for organic and natural products is the major factor contributing to the demand for organically sourced matcha tea. The growing shift towards organic products over artificial ones, which contain added preservatives and sugar, is aiding the market growth. Additionally, healthy beverages, which contain vitamins and provide energy to the body, are gaining more popularity among consumers and creating further awareness concerning their well-being. This, in turn, is expected to significantly enhance the demand for organic matcha tea over its counterpart in the forecast period.

 

Conventional matcha tea is anticipated to gain significant growth in the coming years as it is typically less expensive than organic matcha, making it more accessible to a broader range of consumers.

 

Regular matcha maintains its dominance in the market owing to its rising demand among health-conscious consumers

Regular matcha holds the highest share in the matcha tea market. This dominance is primarily due to its traditional appeal and the growing global appreciation for authentic, traditional matcha flavours. Regular matcha is pure matcha powder made from ground tea leaves with no additional flavours and appeals to traditionalists and purists who value the authentic experience of matcha's natural, slightly bitter, and grassy flavour.

 

Flavoured matcha is also becoming popular in the matcha tea market, particularly in Western markets. Flavoured matcha includes a variety of additional tastes such as vanilla, chocolate, berry, and even more exotic flavours like coconut or peppermint. This segment caters to consumers who may find the traditional taste of matcha too strong or bitter and prefer a sweeter or more familiar flavour profile.

 

Leading Companies in Matcha Tea Market

The market players are introducing novel products to stay ahead of the competition, further increasing their collaboration efforts to meet the evolving regulatory landscape

 

The AOI Tea Company is a leading supplier of premium matcha and Japanese green tea and has a rich heritage in traditional Japanese tea production.

 

Encha Life LLC is dedicated exclusively to organic matcha, sourced directly from farms in the Uji region of Japan, known for producing top-quality matcha.

 

Green Foods Corp specialises in natural, organic supplements and health products, including a significant focus on green tea and matcha powders.

 

Ikeda Tea World is a comprehensive matcha and Japanese green tea provider specialising in high-quality, authentic tea experiences.

 

Other major players in the matcha tea market are Ito En, Ltd., and Marukyu Koyamaen Co., Ltd., among others.

 

Global Matcha Tea Market by Region

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Matcha Tea Market Analysis by Region

The Asia Pacific accounts for a significant share of the market and the region is expected to witness healthy growth in the forecast period as well. The increased consumption of tea in countries like China and Japan as a part of the ancient tradition is the major factor contributing to the matcha tea market growth in the region. Moreover, due to the increasing consumer preference for a better lifestyle, wellness teas are expected to become more common in other countries of the Asia Pacific, thus, aiding the regional market growth. In addition, the manufacturers of matcha tea are focusing on innovating their existing portfolio to target potential customers. Over the forecast period, the unsweetened matcha tea variant is expected to witness increased demand due to factors like the growing prevalence of chronic diseases, including diabetes, and the rising consumer awareness regarding the ill effects associated with the consumption of sweetened beverages. Matcha tea is preferred by Asian consumers, which is stimulating industry development, and it is becoming more significant with the successful attempts of the major manufacturers to deliver customised matcha tea.

 

The demand for matcha tea market in North America has been growing significantly in recent years due to the rising interest in health and wellness. Matcha is rich in antioxidants, specifically catechins, which are known for their cancer-fighting properties and overall health benefits.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Nature
  • Type
  • Form
  • Distribution Channel
  • Region
Breakup by Nature
  • Organic
  • Conventional
Breakup by Type
  • Regular
  • Flavoured
Breakup by Form
  • Powder
  • Liquid
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Food Service
  • Online Stores
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The AOI Tea Company
  • Encha Life LLC
  • Green Foods Corp
  • Ikeda Tea World
  • Ito En, Ltd.
  • Marukyu Koyamaen Co., Ltd.
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

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Matcha Tea Market Report Snapshots

Matcha Tea Market Size

Matcha Tea Market Growth

Matcha Tea Market Trends

Matcha Tea Market Share

Matcha Tea Companies

Matcha Tea Market Regional Analysis

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Matcha Tea Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Matcha Tea Historical Market (2018-2023) 
    8.3    Global Matcha Tea Market Forecast (2024-2032)
    8.4    Global Matcha Tea Market by Nature
        8.4.1    Organic
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Conventional
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Matcha Tea Market by Type
        8.5.1    Regular
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Flavoured
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Matcha Tea Market by Form
        8.6.1    Powder
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Liquid
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Matcha Tea Market by Distribution Channel
        8.7.1    Hypermarkets and Supermarkets
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Specialty Stores
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Food Service
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Online Stores
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Others
    8.8    Global Matcha Tea Market by Region
        8.8.1    North America
            8.8.1.1    Historical Trend (2018-2023) 
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Europe
            8.8.2.1    Historical Trend (2018-2023) 
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Asia Pacific
            8.8.3.1    Historical Trend (2018-2023) 
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Latin America
            8.8.4.1    Historical Trend (2018-2023) 
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Middle East and Africa
            8.8.5.1    Historical Trend (2018-2023) 
            8.8.5.2    Forecast Trend (2024-2032) 
9    North America Matcha Tea Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Matcha Tea Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Matcha Tea Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Matcha Tea Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Matcha Tea Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    The AOI Tea Company
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Encha Life LLC
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Green Foods Corp
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Ikeda Tea World
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Ito En, Ltd.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Marukyu Koyamaen Co., Ltd.
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Others
17    Key Trends and Developments in the Market
 

List of Key Figures and Tables

1.    Global Matcha Tea Market: Key Industry Highlights, 2018 and 2032
2.    Global Matcha Tea Historical Market: Breakup by Nature (USD Billion), 2018-2023
3.    Global Matcha Tea Market Forecast: Breakup by Nature (USD Billion), 2024-2032
4.    Global Matcha Tea Historical Market: Breakup by Type (USD Billion), 2018-2023
5.    Global Matcha Tea Market Forecast: Breakup by Type (USD Billion), 2024-2032
6.    Global Matcha Tea Historical Market: Breakup by Form (USD Billion), 2018-2023
7.    Global Matcha Tea Market Forecast: Breakup by Form (USD Billion), 2024-2032
8.    Global Matcha Tea Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9.    Global Matcha Tea Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10.    Global Matcha Tea Historical Market: Breakup by Region (USD Billion), 2018-2023
11.    Global Matcha Tea Market Forecast: Breakup by Region (USD Billion), 2024-2032
12.    North America Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    North America Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Europe Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Europe Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Asia Pacific Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Asia Pacific Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Latin America Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Latin America Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Middle East and Africa Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Middle East and Africa Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Global Matcha Tea Market Structure

Key Questions Answered in the Report

In 2023, the global matcha tea market attained a value of nearly USD 3.21 billion.

The market is projected to grow at a CAGR of 7% between 2024 and 2032.

The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 5.90 billion by 2032.

The major market drivers include the increasing awareness regarding the health benefits of matcha tea, the growing demand for organic products, and surging innovations by key players supporting the availability of different types of matcha tea.

The growing availability of different types of matcha tea, rising health consciousness, the increasing popularity of unsweetened matcha tea, and the surging consumption of healthy beverages are the key trends augmenting the market demand.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Organic and conventional are the major segments based on the nature of the product considered in the market report.

The significant types available in the market include regular and flavoured matcha tea.

The major forms of matcha tea include powder and liquid. 

The major distribution channels of the product are hypermarkets and supermarkets, speciality stores, food service, and online stores, among others.

The major players in the market are The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.

Analyst Review

The global matcha tea market attained a value of USD 3.21 billion in 2023, driven by the growing awareness among consumers regarding the health benefits of matcha tea. Aided by the growing demand for organic products, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 7%. The market is projected to reach USD 5.90 billion by 2032.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its nature, the matcha tea industry can be segmented into conventional and organic. Based on form, the market is divided into powder and liquid. By type, it is segmented into regular and flavoured. On the basis of distribution channel, it is divided into hypermarkets and supermarkets, speciality stores, food service, and online stores, among others. The major regional markets for matcha tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

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