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Mexico Beer Market Size, Share, Growth, Report, Analysis: By Product Type: Lager, Ale, Others; By Category: Standard Beer, Premium Beer; By Distribution Channel: On Trade, Off Trade; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
Mexico Beer Market Outlook
The Mexico beer market size is projected to grow at a CAGR of 6.4% between 2024 and 2032. The market is being driven by the rising popularity of Mexican craft beers in countries like the United States.
Key Takeaways
- The Mexico beer industry is present in 180 countries and its output constitutes 1.6% of the Mexican GDP.
- Mexican beer manufacturers generate a value addition of 47%, while the national average is 26%.
- Mexican brands account for 8/10 beer companies dominating the United States.
Increasing concerns for water conservation and waste recycling are prompting the Mexico beer market players to shift towards sustainable beer manufacturing practices. For instance, Group Modelo managed to prevent 351.4 million beer bottles from being discarded in 2022, which otherwise would have led to huge carbon dioxide emissions, equivalent to those produced by 15,000 ICE vehicles in a year.
The rise of strong and delicious craft beers is one of the key Mexico beer market trends. The country recorded a 12% increase in the production of craft beers from 2017 to 2022, which reached 8.8 million gallons. According to the Union Cervecera Independiente, craft beer brands like Hercules, Minerva, Loba, and Colima are available in the United States and their exports constitute 5% of the total production of craft beers in Mexico. Further expansion of craft beer production in Mexico is expected to accelerate the market expansion in the forecast period.
Moreover, the growing popularity of ready-to-drink alcoholic beverages and the increasing demand for convenience and affordability, especially among young customers, are favouring the Mexico beer market development. Customers are also willing to pay more for premium RTD beer that can be consumed on the go.
With the rise of social commerce, key players are adopting advanced technologies to effectively engage customers and brands and rapidly develop new products. They are also adopting innovative technologies and digital marketing strategies to surge sales and develop brand loyalty, driving the market development.
Market Segmentation
Mexico Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments
Market Breakup by Product Type
- Lager
- Ale
- Others
Market Breakup by Category
- Standard Beer
- Premium Beer
Market Breakup by Distribution Channel
- On Trade
- Off Trade
Market Breakup by Region
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
The key Mexico beer market players are Diageo Plc, Heineken Holding NV, Anheuser-Busch Inbev SA/NV, Constellation Brands, Inc., Grupo Cuauhtémoc Moctezuma, SA de CV, Baja Brewing Co., Cerveza Minerva SA de CV, Cervecería de Colima, Sierra Madre Brewing Company, and Beer Factory de México, SA de CV, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Category |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Beer Market Overview
8.1 Key Industry Highlights
8.2 Latin America Beer Historical Market (2018-2023)
8.3 Latin America Beer Market Forecast (2024-2032)
8.4 Latin America Beer Market Share by Country
8.4.1 Brazil
8.4.2 Mexico
8.4.3 Argentina
8.4.4 Others
9 Mexico Beer Market Overview
9.1 Key Industry Highlights
9.2 Mexico Beer Historical Market (2018-2023)
9.3 Mexico Beer Market Forecast (2024-2032)
10 Mexico Beer Market by Product Type
10.1 Lager
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Ale
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Others
11 Mexico Beer Market by Category
11.1 Standard Beer
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Premium Beer
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Mexico Beer Market by Distribution Channel
12.1 On Trade
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Off Trade
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Mexico Beer Market by Region
13.1 Baja California
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Northern Mexico
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 The Bajío
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Central Mexico
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Pacific Coast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Yucatan Peninsula
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyers Powers
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code: 2203)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Diageo Plc
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Heineken Holding NV
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Anheuser-Busch Inbev SA/NV
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Constellation Brands, Inc.
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Grupo Cuauhtémoc Moctezuma, SA de CV
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Baja Brewing Co.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Cerveza Minerva SA de CV
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Cervecería de Colima
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Sierra Madre Brewing Company
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Beer Factory de México, SA de CV
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Beer Market: Key Industry Highlights, 2018 and 2032
2. Mexico Beer Market: Key Industry Highlights, 2018 and 2032
3. Mexico Beer Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. Mexico Beer Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. Mexico Beer Historical Market: Breakup by Category (USD Billion), 2018-2023
6. Mexico Beer Market Forecast: Breakup by Category (USD Billion), 2024-2032
7. Mexico Beer Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. Mexico Beer Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. Mexico Beer Historical Market: Breakup by Region (USD Billion), 2018-2023
10. Mexico Beer Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. Mexico Beer Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 6.4% between 2024 and 2032.
The different distribution channels in the market include on trade and off trade.
The major categories of beer in the market are standard beer and premium beer.
The different product types considered in the market report are lager and ale, among others.
The major regions in the market include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.
The key market players are Diageo Plc, Heineken Holding NV, Anheuser-Busch Inbev SA/NV, Constellation Brands, Inc., Grupo Cuauhtémoc Moctezuma, SA de CV, Baja Brewing Co., Cerveza Minerva SA de CV, Cervecería de Colima, Sierra Madre Brewing Company, and Beer Factory de México, SA de CV, among others.
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