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Mexico Tea Market Report Overview
The Mexico tea market attained a value of USD 79.04 Million in 2025 and is projected to expand at a CAGR of 1.80% through 2035. The market is further expected to achieve USD 94.48 Million by 2035. Increasing demand for unique flavors and wellness-focused beverages is driving tea companies to develop unique herbal infusions, premium teas, and ready-to-drink products to position themselves in the retail market differently.
Key Market Trends and Insights
- Tea companies are expanding premium fruit-infused blends, botanical combinations, and specialty flavors to differentiate portfolios and attract consumers seeking distinctive beverage experiences.
- Manufacturers are strengthening online distribution, subscription offerings, and specialty retail partnerships to improve product accessibility and encourage repeat purchases across Mexico.
- Importers are diversifying sourcing partnerships while exploring Mexican-inspired herbal infusions and sustainable packaging to improve resilience and strengthen local market relevance.
Market Size & Forecast
- Market Size in 2025: USD 79.04 Million
- Projected Market Size in 2035: USD 94.48 Million
- CAGR from 2026 to 2035: 1.80%
There are two distinct trends that drive business potential in the Mexico tea market. On the one hand, premiumization is motivating manufacturers to develop unique blends of fruit-flavored, black tea, and other special products that would go beyond ordinary tea bags. Haathee's Gourmet line demonstrates such product-oriented strategy.
The specialty tea category in Mexico provides an opportunity for those who are engaged in the development of high-quality flavors and local ingredients. The Gourmet range from Mexican tea company Haathee Tés Selectos was launched in July 2024, which includes such products as Berry Jubilee (cherry, rosehip, blueberry and black teas) and Black Vanilla. Thus, this example shows how specialty tea companies can go beyond the classic tea bags and create unique flavor and consumption experiences.
Product differentiation in the Mexico tea market is an important factor as well, since both established players and specialty players need to capture consumers' attention. McCormick brand from Grupo Herdez continues to be active on this market, meanwhile, ACH Foods México is increasing the distribution of imported brands. Companies can enhance their market share with more variety of flavors, pack size flexibility, and occasion-oriented products. For example, in July 2026, Döhler inaugurated a new Mexican plant, strengthening its Latin American presence and expanding production capabilities for food and beverage ingredients.
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Key Trends and Recent Developments
Waterfulzero introduced its Zero mocktail concept for hotels, restaurants and cafés, where there is a requirement for sophisticated and non-alcoholic beverages. Brands in the Mexico tea market can therefore offer tea mocktails, herbal teas and high end iced tea to Mexican hotels, restaurants and cafes.
Saint James Iced Tea announced the launch of Saint James Yerba Mate in fruit varieties. The company offers organic beverages that contain natural caffeine and less sugar content. Mexican tea brands could market organic yerba mate, fruit iced tea and less sugar beverages.
Starbucks launched seasonal products throughout Latin America and the Caribbean region, which includes an Iced Cherry Chai Latte in addition to other summer beverages and coffees. Mexican tea companies have the potential to create seasonal chais, fruity iced teas, and coffee-specific flavors to add more value to their products and differentiate themselves in the premium beverage market.
McCormick increased its share in the Mexican company by buying 25%, which now makes its total ownership of the company 75%. This acquisition cost the company USD 750 million. Companies in the Mexico tea market can take advantage of such acquisitions and enter Mexico through existing distribution channels and partnerships.
Premiumization Through Innovative Flavor Development
Innovation in flavors in terms of premium flavors is opening up an avenue for differentiation in the Mexico tea market by moving beyond traditional black and green teas. Keurig Dr Pepper, in August 2025, entered into a deal to buy JDE Peet’s for EUR 15.7 billion. The two companies have separate divisions for their coffees and beverages in order to enhance their strategic concentration on their brand portfolios and product distributions.
Extension of Established Brands and Portfolio Diversification
Established brands in the Mexico tea market continue to enhance their product portfolio and increased customer base. McCormick tea brand of Grupo Herdez continues to be one of the major players in the industry. On the other hand, ACH Foods México is growing its share in the market through its Twinings and other imported brands. In January 2025, Jarritos launched JARRIBOBA, combining green tea, popping boba, and three fruity flavors to create a convenient, cross-cultural bubble tea experience.
Import Diversification and International Supplier Partnerships
International sourcing continues to play a vital role in the Mexico tea market value chain, giving opportunities to the exporters, importers and local packaging companies. This will help suppliers develop differentiating product offerings while local distributors minimize procurement risks through sourcing diversification. For example, in August 2023, Cronus Global partnered with Kung Fu Tea to license signature bubble tea flavors across food, beverages and lifestyle products.
Herbal Infusions and Localized Product Innovation
Herbal infusions and fruit-flavored blends are opening up opportunities for Mexico tea market companies to localize their product line without being dependent on regular teas only. Specialized Mexican brands can make use of various combinations including hibiscus, citrus, cinnamon and other popular flavors, while foreign suppliers can work with local distributors to create region-specific product mixes. For example, in November 2024, BioHarvest Sciences launched VINIA SuperFood Teas in four premium blends, combining traditional tea varieties with resveratrol for functional wellness benefits.
Regulatory Compliance and Transparent Product Positioning
Compliance with regulations is another factor that should be considered by any firm planning to introduce new blends of tea and infusions in Mexico. As per COFEPRIS, NOM-051-SCFI/SSA1-2010 is the regulation that applies to the commercial and sanitary labeling of food products and beverages not containing alcoholic substances. Therefore, it is necessary to examine product descriptions and ingredients before launching the products in the Mexico tea market. It is also essential to confirm the appropriateness of the ingredients for the blends as per Mexican regulations. In April 2026, RYL Tea partnered with Hershey to launch zero-sugar iced teas featuring Jolly Rancher’s Blue Raspberry, Green Apple and Cherry flavors across the nation.
Mexico Tea Industry Segmentation
The Expert Market Research's report titled “Mexico Tea Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Black Tea
- Green Tea
- Oolong Tea
- Others
Key Insight: The Mexico tea market report analyzes the growth trajectory across black tea, green tea, oolong tea, and other variants. The main advantages of black tea include easy brewing methods and suitability for everyday consumption in households. Green tea is preferred by those who are looking for something light and healthier, motivating producers to diversify their products with additional flavors. Oolong tea is consumed by a specific group of consumers attracted by the unique aroma and high quality of tea. In October 2026, Hadong K-matcha achieved USD 1 million in cumulative Latin American exports, leveraging improved cultivation technology and locally tailored products for regional consumers.
Market Breakup by Packaging
- Plastic Containers
- Paper Boards
- Tea Bags
- Loose Tea
- Aluminum Tin
- Others
Key Insight: As per the Mexico tea market report, plastic packaging provides a moisture barrier to the product if the right design is used. This type of packaging is suitable for some loose teas and specialty blends. Paperboard packaging facilitates easy transportation and presentation of product, and also positions the product in terms of use of recyclable material. Tea bags cater to customers who want convenience and control over the quantity of the brew, while the loose tea caters to those who want customization of the brew.
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Channels
- Others
Key Insight: Distribution channels in Mexico can be divided into hypermarkets, supermarkets, convenience stores, online sales platforms, among others, which cater to different purchase moments. The hypermarkets and supermarkets facilitate planned shopping because of their diverse product range, promotions, and accessibility, propelling demand growth in the Mexico tea market. The convenience stores serve the needs of shoppers who require immediate consumption, while online platforms enhance access to niche teas.
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Mexico Tea Market Share
By product type, black tea accounts for a substantial share of the market due to familiarity, affordability, and established retail availability
Black tea continues to have a strong foothold in the Mexico tea market due to the familiarity of taste, versatility of consumption methods, and presence through mainstream distribution channels. Well-known brands can leverage this segment to grow household reach by leveraging package size variations, flavor options, and quality products. Black tea also represents a commercially flexible choice for foodservice operators, hotels, and coffee shops looking for a reliable hot drink. In terms of differentiation, manufacturers can include vanilla, fruit, citrus, and spices to their portfolios and at the same time keep a distinct profile of the black tea. In September 2025, Bigelow Tea launched Simply Cinnamon Apple herbal tea and Sweet Cinnamon Dolce black tea, introducing limited-edition seasonal flavors for autumn and winter.
Green tea presents good growth potential for the Mexico tea market expansion as customers seek beverages of milder flavors and products associated with wellness practices. Green tea can be developed through various flavors, individual portions, and combinations of citrus, mint, and other botanical ingredients. Retailers can attract consumers who do not buy regular tea by offering premium shelf space and varied assortment. The green tea segment is also a good choice for international suppliers who want to offer their unique leaf grades and combinations through distributors.
Tea bags secure the dominant market position with advantages like portion control, convenient preparation, and consistent serving sizes
For the convenience of the average Mexican family, tea bags continue to be a useful form of packaging that provides ease of use, convenient portioning, and ease of preparation. With their fixed portion sizes, tea bags are perfect for regular consumption at home, at work, and in various hospitality facilities. Tea bags allow manufacturers to package their product efficiently, estimate its usage, and easily display it on retail shelves. Manufacturers in the Mexico tea market can differentiate products using individually wrapped tea bags, pyramid-shaped tea bags, and tea bags that contain fruits or botanicals. In June 2024, Lipton revamped its green tea portfolio with five reformulated varieties, including lemon, peach and honey ginger, targeting flavor-conscious wellness consumers.
The loose tea category also gains major momentum across the Mexico tea market scope owing to specialized consumers who appreciate customized packaging, unique aromas, and brewing strength of their beverages. Loose tea enables manufacturers to emphasize whole leaves, unique blends, and exotic botanicals that cannot be found in ordinary tea bags. Loose tea allows retailers to offer unique purchasing and tasting experience. Suppliers can differentiate products by means of ingredient transparency, reusable tins, and replenishment options.
Hypermarkets and supermarkets clock in the dominant share in the market owing to broad assortments, household shopping, and established shelf access
Hypermarkets and supermarkets continue to relevant distribution outlets for brands due to high visibility combined with regular purchasing routine among households, further contributing to the Mexico tea market value. It enables producers to distribute their affordable everyday tea blends, premium ones, herbal infusions, and imported products via shelf positioning, promotion displays, and multi-packs. Collaboration with supermarket chains could provide wider distribution and purchase volumes for suppliers.
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Online channels provide new possibilities for tea brands to attract consumers outside the geographic area covered by specialty stores. E-commerce allows suppliers to present imported teas, premium loose-leaf products, herbal infusions, and tea samplers using detailed descriptions of goods. Subscription services and ability to place orders repeatedly help retain customers. In May 2024, Del Monte Foods expanded JOYBA bubble tea production and nationwide distribution, increasing retail availability and offering eight flavors, including botanical and reduced-sugar varieties.
Competitive Landscape
The competition in the industry revolves around portfolio differentiation, import availability, convenient packaging, and the creation of specialty blends. Mexico tea companies are moving out of traditional black tea and focusing on fruit-flavored, herbal, gourmet loose leaf tea, and wellness drinks. Opportunities for developing unique flavors, sustainable sourcing, and packaging which not only preserves freshness but also minimizes waste are available in the market.
Partnerships with retail stores continue to be useful to increase the shelf space for products, while e-commerce helps to connect niche brands with customers looking for international teas. Mexico tea market players are also focusing on supplying to cafes, hotels, restaurants, and corporate catering service providers with bulk products and personalized selections. Brands that manage to balance low pricing with unique flavors and sourcing along with clear labeling have an opportunity to boost their distribution channel and foster customer loyalty.
Lipton Teas and Infusions
Established as an independent entity in 2021, Lipton Teas & Infusions' headquarters are located in Amsterdam, Netherlands. The firm promotes products such as Lipton, Pukka, T2, etc. The key areas of specialization include differentiation of blends, innovative product development based on research, and responsible sourcing of raw materials.
Bigelow Tea
Founded in 1945, Bigelow Tea's headquarters are located in Fairfield, Connecticut, United States. This family-owned company markets traditional, flavored, green, organic, herbal, and decaffeinated tea blends. The most popular product line includes the Constant Comment blend that consists of black tea combined with orange peel and spices. The firm's specialization areas include high-quality flavors, freshness, responsible business practices, and packaging innovations.
R. Twining and Company Limited
R. Twining & Co. Limited was set up in 1953 and is based in London, England. It manufactures products such as conventional black tea, green tea, herbal infusions, and unique tea blends. It addresses customers who look for proven tea varieties as well as those who want to try something special.
Traditional Medicinals & WorldPantry.com® LLC.
Traditional Medicinals is a company founded in 1974 and based in California, United States. It produces herbal teas which are created according to the principles of herbal traditions, organic and environmentally friendly ingredients, and responsible sourcing of raw materials. Products like Stress Ease represent the essence of such approach. WorldPantry.com acts as a customer service and order processing provider of the company.
Other key players in the market include Yogi Tea GmbH., Vahdam Teas Private Limited, and Ahmad Tea Ltd., among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Highlights of the Mexico Tea Market Report
- Evaluating product differentiation opportunities across black tea, green tea, oolong tea, and herbal infusions.
- Assessing packaging preferences, including convenient tea bags, premium loose-leaf formats, and reusable aluminum tins.
- Identifying retail and e-commerce opportunities for international brands and emerging specialty tea suppliers.
- Examining sourcing strategies and import dependencies affecting procurement resilience and product availability.
- Comparing competitive positioning, botanical innovation, and premiumization strategies across major tea companies.
- Highlighting opportunities in hospitality, corporate catering, specialty retail, and customized tea assortments.
Why Rely on Expert Market Research?
- Connecting consumer preferences with product development, distribution, and procurement decisions.
- Assessing how established brands differentiate their portfolios and pursue specialty tea opportunities.
- Evaluating sourcing dependencies and potential vulnerabilities in international tea procurement.
- Identifying distribution channels and product categories suitable for expansion into Mexico.
- Examining flavor development, botanical formulations, packaging formats, and changing retail strategies.
- Supporting portfolio planning, channel selection, and long-term business development through structured market intelligence.
Call to Action
Unlock the latest insights with our Mexico tea market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Frequently Asked Questions About This Report
In 2025, the market reached an approximate value of USD 79.04 Million.
The market is projected to grow at a CAGR of 1.80% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 94.48 Million by 2035.
The market is being driven due to increasing demand for green tea, relaxation provided by herbal teas, and improving quality and taste of tea products.
Key trends aiding the market expansion include increasing availability of different tea products, rising branding and marketing campaigns, and easy accessibility through various channels.
Based on packaging, the market segmentations include plastic containers, paper boards, tea bags, loose tea, and aluminium tin, among others.
Black tea, green tea, and oolong tea are considered in the report.
The key players in the market include Lipton Teas and Infusions, Bigelow Tea, R. Twining and Company Limited, Traditional Medicinals & WorldPantry.com® LLC., Yogi Tea GmbH., Vahdam Teas Private Limited, and Ahmad Tea Ltd., among others.
Companies are managing imported tea costs, supply-chain volatility, intense competition from coffee and other beverages, evolving consumer preferences, regulatory labeling requirements, and the challenge of differentiating premium products without compromising affordability.
Stakeholders are diversifying international sourcing, developing Mexican-inspired botanical blends, strengthening supermarket partnerships, expanding online subscriptions, improving packaging sustainability, and targeting hospitality buyers with customized assortments and reliable bulk supply.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
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| Breakup by Packaging |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
|
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