The North America natural and organic face care market attained USD 1287.74 Million in 2025. The market is expected to grow at a CAGR of 11.70% in the forecast period of 2026-2035 to attain USD 3893.68 Million by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
11.7%
Value in USD Million
2026-2035
*this image is indicative*
With rising recognition and the growing demand for luxury personal care labels, natural and organic face care products are gaining a lot of traction in North America. Moreover, increasing consumer awareness and understanding regarding the benefits of organic goods and services owing to the rising internet penetration and the emergence of social media is further contributing to the industry growth. In addition, due to the surging popularity of various ‘vegan,' ‘natural,' ‘organic,' ‘botanical,' and ‘free from' brand labels, consumers in the United States are increasing their consumption of herbal beauty products, particularly skin care and hair care products.
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Similar trends are seen in the Canadian market as well. The ease of access brought about by e-commerce is expected to push the market in the forecast period. Although the coronavirus pandemic and the consequent lockdown hampered the market as department stores and beauty stores went through temporary shutdowns, the market is expected to grow significantly in the forecast years owing to the rising prevalence of digital launches and the development of superior and innovative products by leading companies.
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Organic face care refers to products which are free of chemicals, artificial fertilisers, genetically modified organisms (GMOs), sulphates/parabens, and antibiotics. A natural face care product refers to the products that are made from a by-product of a plant, mineral, or animal. In recent years, natural and organic skin care brands have seen a surge in popularity.
The market is segmented in terms of type into:
The market is categorised on the basis of age into:
In terms of gender, the market is bifurcated into:
On the basis of community, the market is segregated into:
Regional markets of North America natural and organic face care:
As consumers in North America are aggressively searching for natural and organic substitutes due to increasing concerns about toxic additives in skin care products and toiletries, the market for natural and organic skin care products is witnessing significant growth. Moreover, retailers are widening their product lines to include more natural and organic options. Face care items that are natural and organic are becoming more readily available in speciality stores, department stores, hospitals, and supermarkets. Such factors are positively impacting the growth of natural and organic face care industry.
In addition, increasing public health consciousness and the emergence of a rising fitness community are also propelling the market growth. Further, the market is expected to witness robust growth owing to the rising skin-related issues such as acne, scars, and pimples, among others. Furthermore, the expansion of the online retail sector is increasing the accessibility and scope of the products offered by both the leading and emerging companies. This is anticipated to propel the growth of the natural and organic face care industry in the forecast period. A major constraint for these products is their high price and their shorter shelf life as compared to traditional counterparts. The emergence of pseudo-natural goods and associated pseudo-science, which is being vigorously debated, is also a major restriction that could stifle business growth.
The report gives a detailed analysis of the following key players in the North America natural and organic face care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
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In 2025, the market attained a value of nearly USD 1287.74 Million.
The market is estimated to grow at a CAGR of 11.70% between 2026 and 2035.
The market is projected to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 3893.68 Million by 2035.
The major market drivers include the growing demand for luxury personal care labels, the rising awareness regarding the benefits of organic products, and the increasing sales of organic and natural face care products on e-commerce platforms.
The growing concerns about toxic additives in skin care products, the rising accessibility to organic and natural face care products in diverse distribution channels, and growing beauty-consciousness are the key trends fuelling the market expansion.
The major regional markets for the product are the United States and Canada.
The major types of natural and organic face care products are moisturiser/cream/hydrators, facial cleanser, and face oil and serum, among others.
The significant segments based on the age include 0-14 years, 15-29 years, 30-45 years, and more than 45 years.
Female and male represent the different groups based on the gender.
The major players in the market are Vitelle Dermatology Laboratories Inc., Omorfee America LLC, and Caudalie USA, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Age |
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| Breakup by Gender |
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| Breakup by Community |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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