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Saudi Arabia Television Market Report Overview
The Saudi Arabia television market attained a value of USD 299.10 Million in 2025 and is projected to expand at a CAGR of 2.60% through 2035. The market is further expected to achieve USD 386.63 Million by 2035. Increased consumption of premium content, gaming, and home entertainment are pushing suppliers to increase their high refresh rate, large-screen, AI-enabled, and connected television range in Saudi Arabia’s fast-changing retail market.
Key Market Trends and Insights
- AI-powered televisions are gaining traction as manufacturers integrate intelligent picture processing, adaptive sound, voice controls, and personalized viewing experiences.
- Ultra-large OLED, QLED, and Mini LED televisions are expanding as brands target premium residences, hospitality projects, and immersive entertainment spaces.
- Gaming-focused televisions are evolving with higher refresh rates, low-latency modes, advanced processors, and enhanced connectivity for console-driven entertainment.
Market Size & Forecast
- Market Size in 2025: USD 299.10 Million
- Projected Market Size in 2035: USD 386.63 Million
- CAGR from 2026 to 2035: 2.60%
The Saudi Arabia television market is shifting beyond smart TV upgrades since TV manufacturers are implementing Artificial Intelligence-based image enhancement technologies, displays, and larger screen TVs designed for families. In April 2025, Samsung launched its AI TV series with Vision AI, delivering personalized visual and audio experiences through real-time content and environment analysis. The company offers a 98-inch Neo QLED and an 83-inch OLED in the Saudi portfolio.
The product differentiation in the Saudi Arabia television market focuses on display engineering and connected experience. TCL introduced its X11K QD-Mini LED in Saudi Arabia in August 2025 aiming to compete in the premium home entertainment with picture quality, sound, and design. The company Hisense is introducing its Mini LED, Quantum Dot, and 100-inch plus ULED TV products into the Saudi market building up a premium screen hierarchy for its retailers and distributors. Its Saudi portfolio has 100-inch ULED U7Q and RGB Mini LED display technologies.
There are two main reasons for development in the Saudi Arabia television market. Gaming-based demand is leading suppliers to include high refresh rate, low latency, and HDMI features in their televisions. Moreover, adoption of premium large screens is opening opportunities for distributors to diversify their offering of 75 inch, 85 inch, 98 inch, and 100 inch screens. The Hisense range in Saudi Arabia includes 100 inch ULED, while Samsung has 98-inch Neo QLED television in its range.
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Key Trends and Recent Developments
The Federal Communications Commission granted approval to the sovereign investments of Gulf countries in Paramount's acquisition of Warner Bros. Discovery. Companies should be able to look into the possibility of having content partnerships, distribution, and investments with Gulf capital expanding its reach in the media industry.
TCL released C7L, C8L, and the flagship X11L SQD-Mini LED television models in Saudi Arabia. The release was driven by premium large screen entertainment needs. Manufacturers in the Saudi Arabia television market can work on designing premium large screen televisions with high brightness, gaming capabilities, audio immersion, and AI.
The Saudi Research and Media Group secured a three-year deal to run Al Thaqafeya, which includes broadcasting, content creation, management, and marketing. Broadcasters can take up governmental and cultural media deals through providing localized content, digitization of the channel, production, and services tailored to the viewer.
wedotv released three regional FAST channels on Samsung TV Plus, taking the free ad-supported video streaming channels in Saudi Arabia and other regions in the Middle East. Content creators can produce Saudi-oriented FAST channels related to sports, cars, entertainment, and culture, widening the Saudi Arabia television market scope.
AI-Powered Television and Personalized Viewing Experiences
AI is increasingly being used as one of the main product differentiators in the Saudi Arabia television market, with various firms installing AI chips, adaptive picture controls, voice-controlled interfaces, and personalized content in their products. For instance, the 2025 Saudi portfolio of Samsung TVs is fitted with Vision AI technology that has been designed to include such features as AI upscaling, adaptive sound, Bixby, and Samsung Knox. The company’s AI-enabled TVs also feature 20 neural networks in NQ4 AI Gen2 processor. Moreover, in September 2026, LG Electronics opened its first Middle East B2B AI home experience space in Riyadh, targeting Saudi smart-building and premium housing projects.
Increasing Popularity of Large Screen and Premium Displays
Large-format TVs are increasingly becoming another important area of product development in the Saudi Arabia television market, with competition occurring in immersive viewing experience rather than through resolution upgrades. This area of TV manufacturing has already been incorporated by Samsung in its 2025 Saudi portfolio, which now includes such TV sizes as 85 and 98 inches, in addition to its OLED models. Its Q7F QLED line, on the other hand, also goes up to 98 inches. The development provides an opportunity for the country’s retailers, distributors, and residential tech integrators to develop premium screens range. In August 2026, Hisense TVs adopted Dolby Vision 2, introducing advanced picture optimization, content-aware adjustments, and improved visual performance for viewers.
Gaming-Optimized Television Product Development
Gaming is impacting the Saudi Arabia television market dynamics as the producers aim to produce televisions that have large screens with faster response and smooth playing experience. The 2025 OLED S90F of Samsung available in Saudi Arabia features G-Sync compatibility while having an AI processor that supports 4K upscaling and image processing. This fits in with Saudi Arabia’s national strategy on gaming and esports where the nation seeks to become a global leader in the gaming space. The 2025 Vision 2030 document shows that the Esports World Cup event saw more than 3 million people visiting with over 750 million views worldwide. This helps to strengthen the commercial ecosystem around gaming televisions. Moreover, in August 2026, Saudi Arabia’s PIF completed its USD 55 billion acquisition of Electronic Arts, strengthening the Kingdom’s presence in global gaming and entertainment.
Smart-TV Ecosystems and Connected Entertainment
Manufacturers in the Saudi Arabia television market are increasingly considering the screen as a connected entertainment platform as they integrate streaming capabilities, voice assistants, smart-home controls, security features, and free TV into their products. Samsung televisions in Saudi Arabia feature Vision AI, Bixby, Knox Security, adaptive sound, and free channels, showing that the television market in Saudi Arabia is moving to product differentiation based on ecosystem. In August 2026, LG webOS and stc tv launched Quick Access, enabling personalized content discovery and direct streaming access across GCC markets.
Premium OLED, Mini LED, and Quantum Dot Competition
Competition in the Saudi Arabia television market is leaning towards advanced display technologies as companies aim to distinguish premium television lines by way of contrast, brightness, color reproduction, and energy-saving backlighting. Samsung’s product lines for Saudi Arabia include OLED, Neo QLED, QLED, and 8K, and QLED devices use Quantum Dot technology while OLED devices make use of AI-enabled processing. Such segmentation in Samsung products provides the distributors several routes for premiumization depending on the cost and size of screens. On the other hand, the entertainment industry’s growth in Saudi Arabia is motivating companies to promote advanced display devices for gaming, sport viewing, streaming, and luxury residences. In August 2024, TCL unveiled its C855 QD-Mini LED TV in Saudi Arabia, pairing premium gaming features with an exclusive offline tournament.
Saudi Arabia Television Industry Segmentation
The Expert Market Research's report titled “Saudi Arabia Television Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Smart TV
- LCD, Plasma, and LED TVs
- Cathode-Ray Tube (CRT) and Rear-Projection TVs
Key Insight: The Saudi Arabia television market depends on the difference in buying preferences in the context of both smart and traditional TV use. The leading segment is represented by smart TVs as features such as operating system integration, the ability to stream content, AI capabilities, gaming options, and smart home functionality become the decisive factors for replacement. LCD, Plasma and LED TVs continue to be in demand in case affordability, ease of use, range of screen sizes, and reliable display performances matter. Among them, LED technology enjoys the combination of high brightness, slim design, power saving, and affordable prices.
Market Breakup by Distribution Channel
- Offline
- Online
Key Insight: Different channels cater to different needs of purchase in the Saudi Arabia television market. Physical retail is essential where consumers need to compare television screens physically, get professional advice on what to buy, set up the system, and even negotiate project-based purchases. This makes physical distribution crucial for high-end televisions, big-screen televisions, hospitality projects, and residential complexes. Online distribution is gaining ground due to the wider product visibility, technical comparison, discounted prices, and home delivery of the products. It is especially useful for standard products and repetitive purchases, while omnichannel marketing is useful in linking online product searches with offline demonstrations and after-sales support.
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Saudi Arabia Television Market Share
By type, smart TV dominates the market due to connected entertainment, streaming, and AI-enabled viewing features
Smart TVs stand out as the leading kind in the Saudi Arabia television market since individuals and organizations place high emphasis on streaming integration, voice commands, gaming capabilities, and smart home technology. Companies differentiate products by employing artificial intelligence for picture improvement, adaptive sound, advanced processors, and built-in content ecosystems. Large screens of smart TVs are important in premium residential projects, hospitality buildings, and entertainment settings where companies can integrate displays with sound systems and connected devices. Similarly, in July 2026, LG Channels expanded its UAE Korean entertainment portfolio, adding free FAST content from leading Korean networks directly to LG Smart TVs.
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LCD, Plasma, and LED TVs continue to generate maximum demand in the Saudi Arabia television market for replacement needs and value purchases, even though LED-based products continue to dominate in this segment. They have affordable prices, screen sizes, energy-efficient designs, and digital broadcasting capabilities that make them ideal for mainstream residential usage. Suppliers can provide various kinds of products that suit both retail customers and business clients who purchase them for offices, education centers, stores, and hospitality centers.
Offline distribution channel dominates the market due to showroom demonstrations, installation support, and large-screen purchase requirements
Offline channels largely contribute to the Saudi Arabia television market value since the sale of televisions requires assessment of the television screen sizes, brightness, sound system quality, design and connectivity among others prior to buying. Electronics stores and branded showrooms also offer installation services, warranty, deliveries and product demonstration services, which are particularly beneficial to high-end televisions and larger televisions. The offline distribution sales channel for B2B buyers provides additional services such as bulk buying, pricing, mounts, and after-sales services. In September 2026, Apple expanded iCloud+, bundling Apple TV and Apple Arcade at no additional cost, with access to over 200 games.
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The online distribution of televisions is growing at an accelerated pace as buyers become more confident with comparison of product specifications, pricing, reviews, warranty and competitors in the digital space. E-commerce websites make it possible for the manufacturer and distributor to showcase a wide range of products without having equivalent products in each location, propelling growth in the Saudi Arabia television market. The online sales channel is particularly suitable for standardized television sets, promotional bundles, and replacement of products.
Competitive Landscape
The market is becoming increasingly technology-driven, where Saudi Arabia television companies are concentrating on AI-enabled image processing, OLED & Mini LED screens, larger screen sizes, gaming optimized TVs, ecosystem connection, and premium audio-visual experience. Competitive positioning in the market is also moving towards software, where brands are creating customer value through proprietary platforms, voice assistants, content offerings, and home automation solutions for post-TV purchase. The Samsung Saudi Arabia portfolio reflects this market trend, with Vision AI enabled upscaling, adaptive sound, Bixby, and Knox security features.
Leading Saudi Arabia television market players are prioritizing large-screen displays, enterprise and hospitality solutions, gaming TV sets, localized experience, and installation package offerings. Energy-saving and user-friendly interfaces along with the superior outdoor display technology are also the areas of differentiation.
Samsung Electronics Co., Ltd.
Founded in 1969 and based in Suwon, South Korea, Samsung Electronics continues to diversify its television lineup with Neo QLED, OLED, QLED, and AI-powered televisions. In Saudi Arabia, for instance, its 2025 range includes Vision AI, AI upscaling, adaptive sound, Bixby, and Knox security technology.
LG Corporation
LG Electronics was founded in 1947 and is headquartered in Seoul, South Korea. LG Electronics serves Saudi customers with OLED, QNED, and smart televisions and follows a larger Smart Life Solution that integrates televisions with home entertainment, commercial display, platforms, and intelligent ecosystems.
Panasonic Holdings Corp.
Panasonic was founded in 1918 and is based in Kadoma, Osaka, Japan. The company works with the television industry through its display and home entertainment technology products using its general electronics experience. The company's engineering prowess gives it expansion opportunities in the high-end home entertainment and audio-visual niche.
Sony Group Corp.
Sony Group Corp. was founded in 1946 and is based in Tokyo, Japan. Sony addresses Saudi Arabia with its BRAVIA televisions which are geared towards picture processing, high-end displays, gaming, and integration in its entertainment system. The link to PlayStation assists in addressing gamers with televisions.
Other key players in the market include Toshiba Corporation, Hisense International Co., Ltd., Haier Smart Home Co. Ltd., Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), and Xiaomi Corp., among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Highlights of the Saudi Arabia Television Market Report
- Tracking the shift from conventional displays toward AI-enabled entertainment hubs and intelligent home interfaces.
- Examining ultra-large-screen opportunities across luxury residences, hospitality projects, entertainment venues, and commercial installations.
- Assessing OLED, QLED, Mini LED, and advanced backlighting technologies shaping premium product differentiation.
- Evaluating gaming-driven television development through high refresh rates, low-latency functions, and console-focused optimization.
Why Rely on Expert Market Research?
- Connecting technology launches with practical opportunities for manufacturers, distributors, retailers, and system integrators.
- Translating product-level innovation into commercially relevant market intelligence rather than relying on broad consumer trends.
- Combining company developments, industry movements, technology shifts, and channel dynamics to identify emerging opportunities.
Call to Action
Unlock the latest insights with our Saudi Arabia television market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Frequently Asked Questions About This Report
In 2025, the market reached an approximate value of USD 299.10 Million.
The market is projected to grow at a CAGR of 2.60% between 2026 and 2035.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 386.63 Million in 2035.
The different types of televisions in the market include smart TV, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.
The different distribution channels of television in the market include offline and online.
The key players in the market include Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., Haier Smart Home Co. Ltd., Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), and Xiaomi Corp., among others.
Companies are facing intense price competition, rapid technology cycles, expensive premium-panel development, changing consumer preferences, content-platform competition, supply-chain pressures, and difficulties differentiating televisions beyond increasingly similar smart features.
Stakeholders are expanding premium screen portfolios, integrating AI features, strengthening omnichannel distribution, developing gaming-focused products, bundling installation services, and building localized connected-entertainment ecosystems.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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