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Report Overview
The United States cosmetics market size reached USD 80.23 Billion in 2024. The market is expected to grow at a CAGR of 4.77% between 2025 and 2034, reaching USD 127.85 Billion by 2034.
2024
Base Year
2018-2024
Historical Period
2025-2034
Forecast Period
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As per the World Bank, women make up 50.5% of the total US population, increasing demand in the cosmetics market.
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According to the United States Census Bureau, retail trade sales rose by 0.8% from February 2024 and were 3.6% higher compared to the previous year.
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Prada introduces Color Cosmetics & Skincare in the US, including lipsticks to cleansers with sustainable packaging.
Compound Annual Growth Rate
Value in USD Billion
4.77%
2025-2034
United States Cosmetics Market Outlook
*this image is indicative*
Mass cosmetics play a significant role in boosting the United States cosmetics market growth by providing affordability.
They are generally priced lower than premium brands, making them accessible to a broader range of consumers, including those who are budget-conscious. Mass cosmetics, renowned for their affordability, are commonly stocked in supermarkets and drugstores. Their lower price points encourage regular usage, fostering customer loyalty. These products feature simple yet effective formulations suitable for diverse skin types, appealing to a wide consumer base, and ensuring brand stability in various economic climates.
Premium cosmetics differentiate themselves through top-tier ingredients and advanced formulas, delivering luxurious outcomes. Their upscale packaging enhances their exclusivity and prestige, appealing to consumers seeking sophistication. Tailored to specific needs like anti-ageing or vegan preferences, these products are marketed innovatively, leading to heightened profit margins for companies.
In February 2024, L’Oréal USA unveiled its 2024 Inclusive Beauty Fund, aimed at supporting small businesses and entrepreneurs in the beauty sector. Administered in collaboration with the NAACP’s Economic Empowerment Fund and Hispanic Federation, L’Oréal has partnered with Global Giving to award 40 one-time grants to beauty industry small businesses and entrepreneurs across the United States.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Market Segmentation
United States Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Hair Care
- Skin and Sun Care
- Makeup and Color Cosmetics
- Fragrances and Deodorants
- Others
Market Breakup by Gender
- Men
- Women
Market Breakup by Price Range
- Mass
- Premium
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Store
- Online
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
The United States cosmetics market key players are L’oreal S.A., The Estée Lauder Companies Inc., Procter & Gamble Co., Beiersdorf AG, Groupe Clarins, Unilever Plc, Kao Corp, Shiseido Co. Ltd., Revlon Inc., and Coty Inc. among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 80.23 Billion in 2024.
The market is projected to grow at a CAGR of 4.77% between 2025 and 2034.
The revenue generated from the cosmetics market is expected to reach USD 127.85 Billion in 2034.
The cosmetics market is categorised according to gender, which includes men, women and unisex.
The cosmetics market key players are L’oreal S.A., The Estée Lauder Companies Inc., Procter & Gamble Co., Beiersdorf AG, Groupe Clarins, Unilever Plc, Kao Corp, Shiseido Co. Ltd., Revlon Inc., and Coty Inc. among others.
Based on the price range, the market is divided into mass and premium.
The market is broken down into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Gender |
|
| Breakup by Price Range |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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