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Italy Cosmetics Market Size, Share, Growth, Analysis, Trends: By Product: Hair Care, Skin and Sun Care, Fragrances and Deodrants, Makeup and Color Cosmetics, Others; By Gender: Men, Women, Unisex; By Price Range: Mass, Premium; By Distribution Channel: Supermarkets/Hypermarkets, Others; Regional Analysis; Competitive Landscape; 2024-2032
Italy Cosmetics Market Outlook
The Italy cosmetics market size reached USD 12.80 billion in 2023. The market is expected to grow at a CAGR of 3.36% between 2024 and 2032, reaching USD 17.16 billion by 2032.
Key Takeaways:
- As per the Cosmetic Italia Statistics Department, exports continued to show significant growth potential in cosmetics, reaching a value of €4,800 million.
- The Italian beauty sector employs 35,000 individuals, and the cosmetic supply chain in Italy encompasses 200,000 employees across 123,000 firms.
- Brands are innovating with sustainable ingredients in the product formulation to cater to the growing demand for diversified products.
Skin and sun care products drive the Italy cosmetics market growth with formulations like moisturizers, serums, and creams enriched with retinol, hyaluronic acid, and antioxidants.
These components aid in diminishing wrinkles, fine lines, and age spots, enhancing skin's youthful glow. Skin and sun care products in the cosmetics market provide essential protection against UV damage, preventing sunburn and premature ageing. They offer anti-ageing benefits, hydration, acne treatment, and sensitivity care. New specialized treatments target skin concerns, promoting overall well-being with personalized regimens.
In October 2023, E.l.f.'s chief marketing officer facilitated the beauty brand's expansion into Italy through Douglas. After establishing an online presence, E.l.f. expanded to 105 Douglas stores, driven by consumer demand.
Hair care products in the cosmetics market are vital for maintaining healthy hair and catering to diverse hair types. They allow for versatile styling, repair damage from styling and the environment, and prioritize scalp health with specialized treatments. Colour protection products also preserve vibrancy, meeting various hair needs.
Market Segmentation
Italy Cosmetics Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Hair Care
- Skin and Sun Care
- Fragrances and Deodrants
- Makeup and Color Cosmetics
- Others
Market Breakup by Gender
- Men
- Women
- Unisex
Market Breakup by Price Range
- Mass
- Premium
Market Breakup by Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Channels
- Others
Market Breakup by Region
- North-West
- North-East
- Central
- South
The Italy cosmetics market key players are Lush Limited, L’Oréal S.A., The Estée Lauder Companies Inc., Beiersdorf AG, Kao Corporation, Christian Dior Couture SA, Revlon, Inc., Shiseido Company, Limited, KIKO SpA and Collistar SpA among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Gender |
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| Breakup by Price Range |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Cosmetics Market Overview
8.1 Key Industry Highlights
8.2 Europe Cosmetics Historical Market (2018-2023)
8.3 Europe Cosmetics Market Forecast (2024-2032)
8.4 Europe Cosmetics Market Share by Region
8.4.1 United Kingdom
8.4.2 Germany
8.4.3 France
8.4.4 Italy
8.4.5 Others
9 Italy Cosmetics Market Overview
9.1 Key Industry Highlights
9.2 Italy Cosmetics Historical Market (2018-2023)
9.3 Italy Cosmetics Market Forecast (2024-2032)
10 Italy Cosmetics Market by Product
10.1 Hair Care
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Skin and Sun Care
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Fragrances and Deodrants
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Makeup and Color Cosmetics
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Italy Cosmetics Market by Gender
11.1 Men
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Women
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Unisex
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Italy Cosmetics Market by Price Range
12.1 Mass
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Premium
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Italy Cosmetics Market by Distribution Channel
13.1 Supermarkets/Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Specialty Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Online Channels
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 Italy Cosmetics Market by Region
14.1 North-West
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 North-East
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Central
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 South
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Trade Data Analysis (HS Code - 3304)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Lush Limited
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 L’Oréal S.A.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 The Estée Lauder Companies Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Beiersdorf AG
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Kao Corporation
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Christian Dior Couture SA
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Revlon,Inc.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Shiseido Company, Limited
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 KIKO SpA
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Collistar SpA
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Cosmetics Market: Key Industry Highlights, 2018 and 2032
2. Italy Cosmetics Market: Key Industry Highlights, 2018 and 2032
3. Italy Cosmetics Historical Market: Breakup by Product (USD Billion), 2018-2023
4. Italy Cosmetics Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. Italy Cosmetics Historical Market: Breakup by Gender (USD Billion), 2018-2023
6. Italy Cosmetics Market Forecast: Breakup by Gender (USD Billion), 2024-2032
7. Italy Cosmetics Historical Market: Breakup by Price Range (USD Billion), 2018-2023
8. Italy Cosmetics Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
9. Italy Cosmetics Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Italy Cosmetics Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Italy Cosmetics Historical Market: Breakup by Region (USD Billion), 2018-2023
12. Italy Cosmetics Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. Major Importing Countries by Volume
14. Major Exporting Countries by Volume
15. Major Importing Countries by Value
16. Major Exporting Countries by Value
17. Italy Cosmetics Market Structure
Key Questions Answered in the Report
The market was valued at USD 12.80 billion in 2023.
The market is projected to grow at a CAGR of 3.36% between 2024 and 2032.
The revenue generated from the cosmetics market is expected to reach USD 17.16 billion in 2032.
The cosmetics market is categorised according to gender, which includes men, women and unisex.
The key players are Lush Limited, L’Oréal S.A., The Estée Lauder Companies Inc., Beiersdorf AG, Kao Corporation, Christian Dior Couture SA, Revlon, Inc., Shiseido Company, Limited, KIKO SpA and Collistar SpA among others.
Based on the price range, the market is divided into mass and premium.
The market is broken down into North-West, North-East, Central and South.
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