The Italy cosmetics market size reached USD 13.23 Billion in 2025. The market is expected to grow at a CAGR of 3.36% between 2026 and 2035, reaching USD 18.41 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per the Cosmetic Italia Statistics Department, exports continued to show significant growth potential in cosmetics, reaching a value of €4,800 million.
The Italian beauty sector employs 35,000 individuals, and the cosmetic supply chain in Italy encompasses 200,000 employees across 123,000 firms.
Brands are innovating with sustainable ingredients in the product formulation to cater to the growing demand for diversified products.
Compound Annual Growth Rate
3.36%
Value in USD Billion
2026-2035
*this image is indicative*
Skin and sun care products drive the Italy cosmetics market growth with formulations like moisturizers, serums, and creams enriched with retinol, hyaluronic acid, and antioxidants.
These components aid in diminishing wrinkles, fine lines, and age spots, enhancing skin's youthful glow. Skin and sun care products in the cosmetics market provide essential protection against UV damage, preventing sunburn and premature ageing. They offer anti-ageing benefits, hydration, acne treatment, and sensitivity care. New specialized treatments target skin concerns, promoting overall well-being with personalized regimens.
In October 2023, E.l.f.'s chief marketing officer facilitated the beauty brand's expansion into Italy through Douglas. After establishing an online presence, E.l.f. expanded to 105 Douglas stores, driven by consumer demand.
Hair care products in the cosmetics market are vital for maintaining healthy hair and catering to diverse hair types. They allow for versatile styling, repair damage from styling and the environment, and prioritize scalp health with specialized treatments. Colour protection products also preserve vibrancy, meeting various hair needs.
Italy Cosmetics Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Gender
Market Breakup by Price Range
Market Breakup by Distribution Channel
Market Breakup by Region
The Italy cosmetics market key players are:
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The market was valued at USD 13.23 Billion in 2025.
The market is projected to grow at a CAGR of 3.36% between 2026 and 2035.
The revenue generated from the cosmetics market is expected to reach USD 18.41 Billion in 2035.
The cosmetics market is categorised according to gender, which includes men, women and unisex.
The key players are Lush Limited, L’Oréal S.A., The Estée Lauder Companies Inc., Beiersdorf AG, Kao Corporation, Christian Dior Couture SA, Revlon, Inc., Shiseido Company, Limited, KIKO SpA and Collistar SpA among others.
Based on the price range, the market is divided into mass and premium.
The market is broken down into North-West, North-East, Central and South.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Gender |
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| Breakup by Price Range |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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