United States IoT Security Market Size, Share and Outlook - Growth Analysis Report and Forecast Trends (2026-2035)

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

United States IoT Security Market Growth

The financial market in the United States represents the largest and most liquid markets globally. In 2019, the nation exported financial services and insurance amounting to $151.9 billion, resulting in a surplus of $60 billion in this sector. By the conclusion of 2019, the U.S. banking system boasted assets totalling $18.6 trillion and a net income of $235.9 billion. The security of the Internet of things (IoT) is crucial in the financial sector as it protects payment systems, secures customer information, prevents fraudulent activities, and ensures the safe functioning of interconnected devices and infrastructure.

In 2022, the United States experienced the second-highest rate of victims per million internet users. In 2021, one in two internet users in North America experienced account breaches. Additionally, 89.7% of organisations in the United States faced at least one cybercrime incident in 2021. IoT cybersecurity is crucial for organisations and individuals as it is vital for safeguarding the increasing array of connected devices against cyber threats, including data breaches, ransomware, identity theft, and DDoS attacks. By facilitating secure communication, robust authentication, and effective data encryption, cybersecurity solutions play a crucial role in protecting IoT ecosystems across various sectors, thereby thwarting cybercriminals from taking advantage of vulnerabilities within these networks.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

United States IoT Security Market Trends

The rise in cyberattacks, particularly in the form of ransomware incidents, data breaches, and botnet assaults, targeting the Internet of things (IoT) devices has significantly heightened awareness among both businesses and consumers about the critical need for robust security protocols. This growing concern stems from the increasing frequency and sophistication of these attacks, which not only threaten the integrity of sensitive information but also jeopardise the overall functionality of systems that individuals and organisations rely on daily.

By prioritising cybersecurity measures, organisations can better protect their sensitive information and systems, while consumers can make informed choices about the devices they use and the data they share. This shift towards a more security-conscious mindset is essential in navigating the complexities of the digital age and safeguarding against the ever-evolving tactics of cybercriminals.

United States IoT Security Industry Segmentation

United States IoT Security Market Share

Based on the organisation size, the market is segmented into large enterprises and small and medium enterprise (SMEs). Small and medium enterprises (SMEs) are projected to grow at a CAGR of 26.2% during the forecast period of 2026-2035. The security of Internet of Things (IoT) systems is essential for small and medium-sized enterprises to safeguard sensitive information, avert financial losses, ensure the continuity of operations, and uphold a positive reputation.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

Leading Companies in the United States IoT Security Market

Major players are focusing on the adoption of artificial intelligence and machine learning to gain a competitive edge in the market.

• IBM Corporation
• Cisco Systems Inc.
• Broadcom Inc.
• Intel Corp.
• HP Inc.
• Fortinet Inc.
• AT&T Inc.
• Check Point Software Technologies Ltd.
• Palo Alto Networks Inc.
• Trustwave Holdings, Inc.
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Market Challenges, Restraints, and Opportunities

The United States IoT security market faces an increasingly complex threat environment as the proliferation of connected devices, AI agents, and non-human identities exponentially widens the enterprise attack surface. The growing presence of API keys, service accounts, and OAuth tokens used by AI agents across interconnected systems introduces identity-layer vulnerabilities that traditional security frameworks were not designed to address. Simultaneously, uneven manufacturer adoption of security-by-design principles leaves a substantial portion of deployed devices under-protected against evolving adversarial tactics.

Several structural factors restrain market development. The United States IoT security regulatory landscape remains dynamic, with the framework established by the IoT Cybersecurity Improvement Act still expanding, creating compliance uncertainty for manufacturers and enterprise buyers alike. Voluntary labeling programs, fragmented state-level mandates, and inconsistent federal procurement enforcement make it difficult for organizations to implement cohesive security strategies across heterogeneous device portfolios.

The opportunity environment is nevertheless expanding rapidly. The FCC's appointment of ioXt Alliance as Lead Administrator of the Cyber Trust Mark program signals structural maturation of the IoT security certification ecosystem. ServiceNow's completion of the Armis acquisition consolidates real-time asset discovery with automated remediation workflows, reflecting strong enterprise appetite for unified platforms that manage OT, IoT, and IT security within a single operational framework.