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Report Overview

The global vinyl flooring market reached a volume of about 1,288.43 million square metres in 2023. The market is further expected to grow at a CAGR of around 5% between 2024 and 2032 to reach a volume of nearly 1,998.75 million square metres by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Vinyl Flooring Market Growth

Global Vinyl Flooring Market Report Summary Description Value
Base Year Million Square Metres 2023
Historical Period Million Square Metres 2018-2023
Forecast Period Million Square Metres 2024-2032
Market Size 2023 Million Square Metres 1,288.43
Market Size 2032 Million Square Metres 1,998.75
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 5.0%
CAGR 2024-2032 - Market by Region Asia Pacific 5.4%
CAGR 2024-2032 - Market by Country India 5.5%
CAGR 2024-2032 - Market by Country Brazil 5.3%
CAGR 2024-2032 - Market by Product Type Luxury Vinyl Tile (LVT) 5.6%
CAGR 2024-2032 - Market by Sector Commercial 5.7%
Market Share by Country 2023 UK 3.7%

Vinyl flooring, also referred to as robust floors, is built by mixing natural and synthetic polymer materials. This is a durable synthetic flooring material that is water as well as stain resistant. Vinyl floors are cost-effective and have many qualities, like longevity, robust handling, and design capabilities that make them perfect in hospitals, schools, offices, and homes.

The vinyl flooring market dynamics and trends is boosted due to its practical benefits, such as ease of walking and noise reduction, alongside its low maintenance requirements. Modern printing and texturing technologies enable vinyl flooring to replicate various materials like hardwood, marble, and stone, enhancing its appeal.

Global Vinyl Flooring Market

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Global Vinyl Flooring Market Analysis

To survive the market competition, businesses are broadening their consumer base and using advancements in technology to print and launch groundbreaking graphical film layers as well as flexible vinyl flooring designs. Other factors that are promoting the growth on the vinyl flooring industry include population growth, rapid urbanisation, and industrialisation, growing availability of revenue, and increased customer interest in home decor.

Vinyl Flooring Industry Outlook

According to data provided by EPLF, total shipments of laminate flooring to North America were nearly 400 million square feet. This supports the vinyl acetate market revenue, as many vinyl flooring products are highly water and moisture-resistant, making them ideal for high-spill or humid areas like kitchens and bathrooms. The new home construction market, by comparison, accounted for approximately one-fifth of the laminate sales.

In 2023, the construction of new privately owned housing units in the United States demonstrated regional and overall growth, as reported by The U.S. Census Bureau and the U.S. Department of Housing and Urban Development. In June 2023, there were 1,693 thousand units under construction, including 993 thousand single-family homes. This figure increased to 1,702 thousand units in July, reflecting strong demand for new housing.

However, in 2024, the trend of robust construction continued, with January starting at 1,670 thousand units and maintaining strong numbers through the first half of the year. By June 2024, the total number of units under construction was projected to be 1,563 thousand. Regional stability persisted, with the South and West continuing to be the most active areas for housing construction. Overall, the data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, the robust housing construction market in 2023 and 2024 continues to attract laminate flooring producers. This trend boosts vinyl flooring industry revenue, as vinyl's high resistance to wear and tear makes it perfect for high-traffic areas in both commercial and residential buildings, reducing maintenance and replacement costs.

Vinyl flooring is generally more affordable than many other flooring options, making it a popular choice for budget-conscious consumers.

  • It is highly durable, resistant to scratches and stains, and requires minimal maintenance, appealing to both residential and commercial sectors.
  • Advanced printing and texture techniques allow vinyl to mimic high-end materials like wood and stone, broadening its market appeal.

Vinyl flooring is derived from PVC, which has raised environmental and health concerns regarding its production and disposal.

  • It may be perceived as less prestigious compared to premium flooring options, affecting its appeal in high-end markets.
  • Vinyl flooring market demand can be affected by changing design trends and consumer preferences.

Advances in technology can improve vinyl’s aesthetic appeal and performance, enhancing market attractiveness.

  • Growing urbanisation and infrastructure development in emerging economies present significant growth opportunities for the vinyl flooring market. 
  • Development of more sustainable and recyclable vinyl products could capture a larger market segment.

The market faces stiff competition from other flooring materials, such as laminate and hardwood.

  • Economic downturns can impact consumer spending on home and commercial renovations.
  • Increasing regulations on PVC use and environmental sustainability could impact production processes and costs.

Key Players in the Vinyl Flooring Market and Their Strategic Initiatives

Mohawk Industries, Inc.

  • Expanded product portfolio with eco-friendly vinyl flooring options. 
  • Enhanced distribution networks to increase market reach.

Tarkett S.A.

  • Launched innovative to meet the growing demand of the vinyl flooring market. 
  • Strengthened global presence through strategic acquisitions. 

AFI Licensing LLC

  • Introduced new luxury vinyl tile collections. 
  • Focused on R&D for next-generation flooring solutions.

Shaw Industries Group, Inc.

  • Invested in sustainable production practices.
  • Increased focus on customer-centric service improvements.

Global Vinyl Flooring Market By Sector

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Global Vinyl Flooring Industry Segmentation

“Global Vinyl Flooring Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Vinyl Sheet
  • Luxury Vinyl Tile (LVT)
  • Vinyl Composition Tile (VCT)

Market Breakup by Sector

  • Residential
  • Commercial

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
CAGR 2024-2032 - Market by Country
India 5.5%
Brazil 5.3%
USA 4.8%
Germany 4.7%
UK 4.5%
Canada XX%
France 4.3%
Italy XX%
China XX%
Japan XX%
Australia XX%
Saudi Arabia XX%
Mexico XX%

Global Vinyl Flooring Market By Region

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Vinyl Flooring Market Share

The growth of the vinyl flooring industry is expanding due to its advantages in both residential and commercial environments. For residential use, vinyl flooring is durable against scratches, stains, and dents, making it ideal for busy households with pets or children. It also resists water, making it suitable for areas like kitchens and bathrooms.

Additionally, it's easy to maintain, cost-effective, and comes in various designs that mimic higher-end materials. In commercial settings, its durability handles heavy foot traffic, and its straightforward installation reduces downtime. Its low-maintenance nature, affordability, and design flexibility make it well-suited for diverse commercial applications further driving the vinyl flooring demand growth.

Leading Companies in the Vinyl Flooring Market

The companies offer various flooring products, including carpets, rugs, laminate, vinyl, and ceramic tiles. Known for their innovation and quality, they serve both residential and commercial sectors, advancing flooring technology and design.

  • Mohawk Industries Inc.  
  • Tarkett S.A. 
  • AFI Licensing LLC 
  • Shaw Industries Group, Inc.  
  • Mannington Mills, Inc.  
  • Gerflor

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the global vinyl flooring market attained a volume of nearly 1288.43 million square metres.

The market is projected to grow at a CAGR of nearly 5% in the forecast period of 2024-2032.

The market is estimated to observe a healthy growth in the forecast period of 2024-2032 to reach a volume of around 1998.75 million square metres by 2032. 

The major drivers of the market are increasing construction activities, growing consumer interest in home décor, and the rising awareness of the benefits of vinyl flooring like simple installation and low maintenance costs.

The key trends guiding the growth of the market include the availability of new designs, increasing remodelling activities, and a rise in the demand for modified residential construction material.

The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

Based on product type, the market is broken down into luxury vinyl tile (LVT), vinyl sheet, and vinyl composition tile (VCT).

The market is broken down into residential and commercial.

The competitive landscape consists of Mohawk Industries Inc., Tarkett S.A., AFI Licensing LLC, Shaw Industries Group, Inc., Mannington Mills, Inc., and Gerflor, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Sector
  • Region
Breakup by Product Type
  • Vinyl Sheet
  • Luxury Vinyl Tile (LVT)
  • Vinyl Composition Tile (VCT)
Breakup by Sector
  • Residential
  • Commercial
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Mohawk Industries Inc. 
  • Tarkett S.A.
  • AFI Licensing LLC
  • Shaw Industries Group, Inc. 
  • Mannington Mills, Inc. 
  • Gerflor
  • Others
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30 North Gould Street, Sheridan, WY 82801

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124