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Global Strawberry Powder Market Witnessed a Healthy Growth During 2020-2025, Aided by the Growth in the Overall Fruit Powder Market

According to a new report by EMR titled, 'Global Strawberry Powder Market Report and Forecast 2020-2025', the global market for strawberry powder is expected to be supported by the growth of the overall fruit powder market, which is projected to grow at a CAGR of 4% between 2020 and 2025.

Europe is expected to be a significant market for strawberry powder. The region offers a substantial target market. The region is famous for a wide range of fruit-bearing plants and the adoption of advanced technologies. This, in turn, is facilitating the high yield of strawberry, which is furthering the market for strawberry powder. Moreover, the players in the region are making use of high-end technological improvements, such as horticulture, substrates, glass greenhouses, plastic tunnels, and others, that have improved the yield of strawberry all year long. All these factors are significantly contributing to the market growth of strawberry powder within Europe.

The market is expected to be driven by the rising demand from the food and beverage sector. One of the key players, namely, Saipro Biotech Private Limited, offers a wide range of fruit powders, including strawberry powder, to be used in the preparation of food products. The company’s strawberry powder, produced by the process of dehydration and spray drying, achieves a longer shelf life. Also, the company’s range of strawberry powder is acclaimed for its purity and is available at a competitive price. Additionally, e-commerce sites such as Amazon (NASDAQ: AMZN) provide these products at the consumer’s doorstep, with the additional feature of faster delivery available to its members. Thus, the easy availability and convenience of use of the product are promoting the growth of the strawberry powder industry.

Market Analysis by Type, Application, Distribution Channel, and Region:

  • The strawberry powder industry, on the basis of type, is bifurcated into organic and conventional.
  • On the basis of applications, the market is divided into cosmetics, food and beverages, pharmaceuticals, and nutraceuticals, among others.
  • Based on distribution channel, the market is divided into direct and indirect.
  • Regionally, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

  • The global strawberry powder industry is being driven by the changing lifestyle, increasing per capita incomes, and growing urbanisation.
  • The market is further aided by the rising demand for the product in the preparation of food products, such as chocolates, juices, ice creams, pies, milkshakes, and baked products, among others.
  • The product finds extensive use in the bakery industry as it is used to enrich the products with strawberry flavour. With the growing popularity of the strawberry flavour, the demand for strawberry powder is rising.
  • Further, the growing awareness regarding the health benefits associated with strawberry powder is significantly contributing to the market growth of the product.
  • The product is also added to health products, such as muesli and cornflakes. Thus, due to the growing momentum of health awareness, the market for strawberry powder is accelerating.
  • The product is also used in the cosmetic and pharmaceutical products, to enhance the taste and fragrance of these products. As a result, the booming cosmetic and pharmaceutical industries are strengthening the market growth of strawberry powder further.

Key Offerings of the Report:

  • The EMR report gives an overview of the global market for strawberry powder for the periods (2015-2019) and (2020-2025).
  • The report also offers the historical (2015-2019) and forecast (2020-2025) markets for the types, applications, distribution channels, and regional markets of strawberry powder. 
  • The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

Saipro Biotech Private Limited, LYO Food Sp. z.o.o., Aarkay Food Products Ltd, and Sunspray Food Ingredients (Pty) Ltd, among others, are the key players in the global strawberry powder market. The EMR report looks into the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.

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Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionab+le market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.

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