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Mexico Toy Market Size, Share, Trends, Growth, Analysis: By Product Type: Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others; By Age Group: Up To 5 Years, Between 5 To 10 Years, Above 10 Years; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Mexico Toy Market Outlook
The Mexico toy market size is projected to grow at a CAGR of 2.9% between 2024 and 2032. The market is being aided by the rising demand for toys that promote learning while teaching values like diversity and inclusion.
Key Takeaways:
- Sports and outdoor toys are expected to constitute a major portion of the Mexico toy market share.
- Sustainability is one of the key trends shaping the market growth.
- Online distribution channels are expected to dominate the demand over the forecast period.
The usage of eco-friendly materials in toy manufacturing is driving the Mexico toy market growth. High-quality toys possess excellent heirloom qualities that can adapt to children’s age as they evolve and are highly appealing to new-age parents. Over the forecast period, brands that align with parents’ values and teach values like inclusion, equity, and diversity through toys are expected to become increasingly popular.
The re-emergence of mystery and horror movies in children’s genres is prompting a demand for supernatural toys, which can enable children to tap into their intellectual minds and make new discoveries. This is one of the key Mexico toy market trends.
As schools move towards play-based learning, the demand for innovative toys is expected to witness a significant growth. Toys that engage children in physical exercise while promoting the development of emotional intelligence are anticipated to drive the Mexico toy market expansion in the forecast period.
Moreover, toys which stimulate creativity and promote the ability to interact socially among children are also expected to become increasingly popular. The soaring appeal of anime among children is also prompting manufacturers to improve their existing products and launch new toys in the market.
As the stigma of playing with toys in old age disappears, it is expected that the demand for toys from kidults and the geriatric population is expected to record a significant increase as they provide relaxation and other mental health benefits.
Market Segmentation
Mexico Toy Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
Market Breakup by Age Group
- Up To 5 Years
- Between 5 To 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Convenience Stores
- Online
- Others
Market Breakup by Region
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
The key Mexico toy market players are Mattel, Inc., Hasbro, Inc., LEGO System A/S, GRUPO RUZ, Productos Infantiles Selectos, Sa De C.V., Spin Master Ltd., Hunan Sunny&Sandy Toys Manufacturer Co. Ltd., and Cueva del Peluche, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Toy Market Overview
8.1 Key Industry Highlights
8.2 Latin America Toy Historical Market (2018-2023)
8.3 Latin America Toy Market Forecast (2024-2032)
8.4 Latin America Toy Market Share by Country
8.4.1 Brazil
8.4.2 Mexico
8.4.3 Argentina
8.4.4 Others
9 Mexico Toy Market Overview
9.1 Key Industry Highlights
9.2 Mexico Toy Historical Market (2018-2023)
9.3 Mexico Toy Market Forecast (2024-2032)
10 Mexico Toy Market by Product Type
10.1 Action Figures
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Building Sets
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Dolls
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Games and Puzzles
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Sports and Outdoor Toys
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Plush
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Others
11 Mexico Toy Market by Age Group
11.1 Up To 5 Years
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Between 5 To 10 Years
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Above 10 Years
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Mexico Toy Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Speciality Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Convenience Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Mexico Toy Market by Region
13.1 Baja California
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Northern Mexico
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 The Bajío
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Central Mexico
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Pacific Coast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Yucatan Peninsula
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyers Powers
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code: 9503)
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Mattel, Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Hasbro, Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 LEGO System A/S
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 GRUPO RUZ
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Productos Infantiles Selectos, Sa De C.V.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Spin Master Ltd.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Hunan Sunny&Sandy Toys Manufacturer Co. Ltd.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Cueva del Peluche
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Toy Market: Key Industry Highlights, 2018 and 2032
2. Mexico Toy Market: Key Industry Highlights, 2018 and 2032
3. Mexico Toy Historical Market: Breakup by Product Type (USD Million), 2018-2023
4. Mexico Toy Market Forecast: Breakup by Product Type (USD Million), 2024-2032
5. Mexico Toy Historical Market: Breakup by Age Group (USD Million), 2018-2023
6. Mexico Toy Market Forecast: Breakup by Age Group (USD Million), 2024-2032
7. Mexico Toy Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. Mexico Toy Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. Mexico Toy Historical Market: Breakup by Region (USD Million), 2018-2023
10. Mexico Toy Market Forecast: Breakup by Region (USD Million), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. Mexico Toy Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 2.9% between 2024 and 2032.
The different product types in the market include action figures, building sets, dolls, games and puzzles, sports and outdoor toys, and plush, among others.
The different age groups considered in the market report are up to 5 years, between 5 to 10 years, and above 10 years.
The different distribution channels in the market are supermarkets and hypermarkets, speciality stores, convenience stores, and online, among others.
The major regions in the market include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.
The key market players are Mattel, Inc., Hasbro, Inc., LEGO System A/S, GRUPO RUZ, Productos Infantiles Selectos, Sa De C.V., Spin Master Ltd., Hunan Sunny&Sandy Toys Manufacturer Co. Ltd., and Cueva del Peluche, among others.
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