Sale

Sake Market

Global Sake Market Size, Share, Trends, Analysis, Forecast: By Product Type: Ordinary Sake, Junmai, Honjozo, Junmai Ginjo, Ginjo, Others; By Age Group: 20-40 Years Old, 40-60 Years Old, Above 60 Years Old; By Distribution Channel: Hypermarkets and Supermarkets, Specialty Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Sake Market Outlook

The global sake market size is expected to grow at a CAGR of 4.8% during the period of 2024-2032. North America, Europe and Asia Pacific are likely to be key markets.

 

While in English, “sake” represents the alcoholic fermented rice beverage from Japan, in Japanese, “sake” denotes all alcoholic drinks in general, including beer, wine, whisky, shochu, and the beverage commonly called “sake” in English.

 

The different types of sake include:

Junmai - Junmai refers to pure rice (non-additive) sake. Further, the junmai classification implies that the rice used has been polished to at least 70 per cent. Junmai sake normally has a rich full body with an intense, slightly acidic flavour. This type of sake is preferred warm or at room temperature.

 

Honjozo - Honjozo also employs rice that has been polished to at least 70 per cent; it, by definition, however, carries a small amount of distilled brewer’s alcohol, which is added to smooth out the flavour and aroma of the sake. Honjozo sakes may be enjoyed chilled as well as warm and are generally light and easy to drink.

 

Ginjo and Junmai Ginjo - Ginjo is premium sake that employs rice polished to at least 60 per cent. It is brewed with the help of special yeast and fermentation techniques. It generally has a light, fruity, and complex, fragrant flavour. It is easy to drink and often served chilled.

 

Daiginjo and Junmai Daiginjo - Daiginjo is super premium sake. It warrants precise brewing methods and employs rice polished to at least 50 per cent. Daiginjo sakes are generally comparatively expensive. These are normally served chilled to bring out their light, complex flavours and aromas.

 

Futsushu – Also called table sake; uses rice polished somewhere between 70 and 93 per cent.

 

Other types of sake include Shiboritate, Nama-zake, Nigori, and Jizake.

 

sake-market

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Popular sake brands include:

Kanpai London, FIZU Sparkling Sake, Japan - Dry hopped, naturally fermented sparkling Sake 'made with a craft beer attitude' by the London-based Kanpai brewery. Perfumed nose of lemon soda, rosewater and soya on the nose.

 

Akashi-Tai, Junmai Sparkling Sake, Japan - The Junmai (pure rice) sparkling Sake from Akashi-Tai was naturally fermented in the bottle to create fizz. Freshly steamed sticky rice and jasmine blossom on the nose, followed by a crisp palate of citrus and ripe pears, with acidity to balance.

 

Asahi Shuzo, Dassai 23 Junmai Daiginjo, Japan - Dassai produces only junmai daiginjo in three key styles - 23, 39 and 50, reflecting their respective polishing ratios. The aromatic daiginjo displays intense, fragrant floral and melon notes.

 

Shichiken, Junmai Daiginjo Sake, Japan - Shichiken (meaning 'seven sages' in Japanese) brewery uses fresh water from Hakushu to make their sake. The product has a generous nose of citrus, pineapple, and ripe melon.

 

Hatsumago, Densho Kimoto Honjozo Sake, Japan - The producer is known for the traditional Kimoto method of Sake brewing.

 

Other brands include Four Fox Sake, Junmai Daiginjo, Japan; Sohomare, Karakuchi Junmai, Japan; Dewazakura, Oka Cherry Bouquet, Japan; Shirakabegura, Junmai Daiginjo Sake, Japan; Nanbu Bijin, Tokubetsu Junmai Sake, Japan;  Kozaemon, Tokubetsu Junmai Shinano Miyamanishiki Jikagumi; Tosatsuru, Azure Ginjo Sake, Japan; and others.

 

Rising Popularity of Sake Internationally is Expected to Drive the Market Growth

The global sake market growth is expected to be driven by the rising popularity of sake in international markets. Over the years, sake has been gaining popularity in markets like the USA and China. Rising international interest in sake is expected to boost the global market. The majority of sake exports are towards Asian nations such as Taiwan, China, Hong Kong, and Singapore. Trends suggest that rising demand for sake outside Japan exceeds supply. There is also a strong potential for growth in Europe.

 

sake-market-by-segmentation

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Sake Market Segmentation

By product type, the market is segmented into:

  • Ordinary Sake
  • Junmai
  • Honjozo
  • Junmai Ginjo
  • Ginjo
  • Others

 

Junmai sake is made purely from rice, water, yeast, and koji (rice malt). Unlike other types of sake, Junmai does not contain added alcohol or sugar. This purity often appeals to sake enthusiasts who appreciate the traditional brewing methods and the pure expression of rice flavours in their sake. There has been a growing global interest in traditional and artisanal products, such as Junmai as consumers seek authentic, culturally rich experiences.

 

The international interest in Japanese cuisine and culture has led to a wider distribution and availability of sake, including Junmai, outside Japan. Breweries and distributors have been making efforts to educate consumers about the different types of sake, leading to a better appreciation and increased demand for Junmai sake.

 

By age group, the market is classified into:

  • 20-40 Years Old
  • 40-60 Years Old
  • Above 60 Years Old

 

The 40-60 age group occupies the majority of the sake market share. Individuals in the 40-60 age range often have more developed and sophisticated palates. They tend to appreciate the nuances of different sake types, including premium varieties like Junmai Daiginjo or aged sakes. This age group is generally more willing to pay for higher-quality products.

 

As people become more health-conscious with age, they might prefer beverages with perceived health benefits or lower alcohol content. Sake, especially varieties like Junmai which do not have added alcohol, can appeal to this health-conscious mindset. Generally, the 40-60 age group has more disposable income than younger demographics. This financial stability allows them to explore and purchase more expensive and premium sake varieties.

 

By distribution channel, the market is divided into:

  • Hypermarkets and Supermarkets
  • Speciality Stores
  • Online Channels
  • Others

 

The speciality stores play a crucial role in the distribution and promotion of this traditional Japanese beverage, further supporting the sake market demand. Speciality sake stores typically offer a broader and more diverse range of sake than general retailers. This includes limited edition brews, regional varieties, premium grades like Junmai Daiginjo, and aged sakes.

 

Staff in speciality sake stores usually possess extensive knowledge about sake. They can provide customers with detailed information about the brewing process, flavour profiles, serving suggestions, and food pairings. They further provide an excellent platform for breweries, especially smaller or regional ones, to showcase their products. These stores can also help in building brand awareness and loyalty among a discerning customer base.

 

By region, the market is classified into:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

sake-market-by-region

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Sake Market Analysis

Sake has been gaining popularity outside Japan, driven by a growing interest in Japanese cuisine and culture. This global interest has led to an increased distribution and availability of sake in various regions. There's a noticeable trend towards premium sake varieties, such as Junmai Daiginjo and aged sake. Consumers, especially in Western countries, are showing a willingness to pay more for high-quality, artisanal sake.

 

One of the key sake market trends is the diversification in sake types, with innovation in flavours, brewing techniques, and even sparkling sake varieties, catering to a broader range of consumer preferences. As consumers become more environmentally conscious, breweries that adopt sustainable and ethical production practices may find a competitive advantage.

 

Market Share by Region

The popularity of Japanese cuisine in Europe, including sushi, ramen, and other dishes, has significantly contributed to the rising interest in sake. As consumers become more familiar with Japanese food, they also develop an interest in traditional Japanese beverages like sake. Increased cultural exchange and tourism between Europe and Japan have exposed more Europeans to Japanese culture and food habits. People who travel to Japan often return with a newfound appreciation for sake, driving demand in their home countries.

 

There is a trend in Europe towards premium alcoholic beverages. Sake, especially high-quality varieties like Junmai Daiginjo, appeals to this market segment. Consumers are willing to pay a premium for authentic and high-quality products. Furthermore, influential chefs and sommeliers in Europe who advocate for sake and include it in their menus have played a role in promoting its popularity.

 

Key Players in the Market

The report presents a detailed analysis of the following key players in the global sake market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

 

  • Ozekisake
  • AsahiShuzo Co Ltd.
  • Tatsuuma-Honke Brewing Co. Ltd. 
  • Gekkeikan Sake Co., Ltd
  • Hakutsuru Sake Brewing Co., Ltd.
  • ARAMASA Shuzo
  • Others

 

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Age Group
  • Distribution Channel
  • Region
Breakup by Product Type
  • Ordinary Sake
  • Junmai
  • Honjozo
  • Junmai Ginjo
  • Ginjo
  • Others
Breakup by Age Group
  • 20-40 Years Old
  • 40-60 Years Old
  • Above 60 Years Old
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Online Channels
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Ozekisake
  • AsahiShuzo Co Ltd.
  • Tatsuuma-Honke Brewing Co. Ltd. 
  • Gekkeikan Sake Co., Ltd
  • Hakutsuru Sake Brewing Co., Ltd.
  • ARAMASA Shuzo
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface 
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions   
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments  
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Region
7    Opportunities and Challenges in the Market
8    Global Sake Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Sake Historical Market (2018-2023) 
    8.3    Global Sake Market Forecast (2024-2032)
    8.4    Global Sake Market by Product Type
        8.4.1    Ordinary Sake
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Junmai
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Honjozo
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Junmai Ginjo
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Ginjo
            8.4.5.1    Historical Trend (2018-2023)
            8.4.5.2    Forecast Trend (2024-2032)
        8.4.6    Others
    8.5    Global Sake Market by Age Group
        8.5.1    20-40 Years Old
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    40-60 Years Old
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Above 60 Years Old
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
    8.6    Global Sake Market by Distribution Channel
        8.6.1    Hypermarkets and Supermarkets
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Specialty Stores
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Online Channels
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Others    
    8.7    Global Sake Market by Region
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032)
9    North America Sake Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe  Sake Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Sake Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Sake Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Sake Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Ozekisake
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    AsahiShuzo Co Ltd.
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Tatsuuma-Honke Brewing Co. Ltd.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Gekkeikan Sake Co., Ltd 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Hakutsuru Sake Brewing Co., Ltd. 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    ARAMASA Shuzo 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Sake Market: Key Industry Highlights, 2018 and 2032
2.    Global Sake Historical Market: Breakup by Type (USD Million), 2018-2023
3.    Global Sake Market Forecast: Breakup by Type (USD Million), 2024-2032
4.    Global Sake Historical Market: Breakup by Age Group (USD Million), 2018-2023
5.    Global Sake Market Forecast: Breakup by Age Group (USD Million), 2024-2032
6.    Global Sake Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
7.    Global Sake Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
8.    Global Sake Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Sake Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Sake Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Sake Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Sake Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Sake Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Sake Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Sake Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Sake Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Sake Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Sake Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Sake Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Global Sake Market Structure.

Key Questions Answered in the Report

The global sake market is projected to grow at a CAGR of 4.8% between 2024 and 2032.

The major drivers of the market include the increasing number of Japanese restaurants, development of sake infused products, increasing demand for organic products across the globe, and increase in the export of sake.

The rising popularity of sake in international markets and rising consumption of alcoholic beverages are the key industry trends propelling the market's growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The different product types in the market are divided into ordinary sake, Junmai, honjozo, junmai ginjo, and ginjo, among others.

Based on age group, the market is classified into 20-40 years old, 40-60 years old, and above 60 years old.

The several distribution channels of the market are hypermarkets and supermarkets, speciality stores, and online channels, among others.

Sake is a clean tasting, mildly sweet beverage with a well-balanced salty and astringent flavour. It has a less fruity and nutty fragrance than wine.

Sake is a brewed alcohol. Sake normally contains 15% alcohol by volume, which is significantly less than common spirits like tequila, whiskey, and gin.

The major players in the industry are Ozekisake, AsahiShuzo Co Ltd., Tatsuuma-Honke Brewing Co. Ltd., Gekkeikan Sake Co., Ltd, Hakutsuru Sake Brewing Co., Ltd., and ARAMASA Shuzo, among others.

Purchase Full Report

Mini Report

$ 2199     $1999
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Single User License

$ 3299     $2999
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
most popular

Five User License

$ 4399     $3999
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Corporate License

$ 5499     $4999
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

NEWSLETTER