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The global market for couscous is witnessing expansion with the introduction of organic products. As a result of the rise in living standards owing to an increase in disposable incomes in many developed and developing countries, people are increasingly adopting healthy consumption habits, including organic, premium food products. The rising awareness regarding the benefits of organically produced couscous is generating increasing demand for the product, hence aiding the market growth. In addition, in the presence of prominent market players in the couscous industry, innovations in manufacturing practices like the introduction of flavoured couscous are further propelling the industry growth. Further, function-specific couscous products like gluten-free couscous products, available via prominent delivery channels, are additionally bolstering the industry growth of couscous.
Owing to the presence of online distribution channels like Amazon (NASDAQ: AMZN), couscous products by prominent players in the market, including US Durum Products Ltd, Ebro Foods, S.A., Dari, and Forafric Group, among others, are witnessing robust demand from consumers across the globe. Online retail channels are becoming increasingly popular with the outburst of coronavirus with features like no-contact and fast deliveries. In addition, due to long periods of lockdowns, permission to deliver essential food items like couscous via online channels sustained the couscous industry in 2020. Furthermore, key players in the market are adopting online distribution channels for wider reach and low-cost deliveries. Hence, sales via online retail channels are augmenting the industry growth of couscous globally.
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The major players in the global couscous market are US Durum Products Ltd, Ebro Foods, S.A., Dari, and Forafric Group, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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