Global Couscous Market is Expected to Grow at a Healthy Pace During 2021-2026, Aided by the Growth of the Overall Pasta and Couscous Industry

The global market for couscous is witnessing expansion with the introduction of organic products. As a result of the rise in living standards owing to an increase in disposable incomes in many developed and developing countries, people are increasingly adopting healthy consumption habits, including organic, premium food products. The rising awareness regarding the benefits of organically produced couscous is generating increasing demand for the product, hence aiding the market growth. In addition, in the presence of prominent market players in the couscous industry, innovations in manufacturing practices like the introduction of flavoured couscous are further propelling the industry growth. Further, function-specific couscous products like gluten-free couscous products, available via prominent delivery channels, are additionally bolstering the industry growth of couscous.

Owing to the presence of online distribution channels like Amazon (NASDAQ: AMZN), couscous products by prominent players in the market, including US Durum Products Ltd, Ebro Foods, S.A., Dari, and Forafric Group, among others, are witnessing robust demand from consumers across the globe. Online retail channels are becoming increasingly popular with the outburst of coronavirus with features like no-contact and fast deliveries. In addition, due to long periods of lockdowns, permission to deliver essential food items like couscous via online channels sustained the couscous industry in 2020. Furthermore, key players in the market are adopting online distribution channels for wider reach and low-cost deliveries. Hence, sales via online retail channels are augmenting the industry growth of couscous globally.

Market Analysis by Thickness, Distribution Channel, and Region:

• The market, on the basis of thickness, can be divided into fine couscous, medium couscous, and thick couscous. 
• The major distribution channels of couscous are supermarkets and hypermarkets, independent retailers, convenience stores, speciality stores, and online, among others.
• The major regional markets for couscous are North America, Latin America, Europe, the Asia Pacific, and the Middle East and Africa. 

Key Findings of the Report:

• The market for couscous is being driven by rising awareness regarding health benefits associated with its consumption.
• The increase in the number of working populations across the world is robustly driving the market demand for healthy, easy-to-cook, and easily available nutritious foods. 
• The extensive network of distribution channels, including the presence of convenience stores, individual retailers and online retail channels, is providing impetus to the market growth. 
• Innovations in manufacturing practices like the production of flavoured, organic, and premium couscous products are generating robust demand for the product, hence invigorating industry growth.

Key Offerings of the Report:

• The EMR report gives an overview of the couscous industry for the periods (2016-2020) and (2021-2026).
• The report also offers historical (2016-2020) and forecast (2021-2026) markets for thickness, distribution channels, and major regions of couscous.
• It assesses regional price trends for the (2016-2020) and (2021-2026) periods.
• The market report also analyses the trade data by covering the major importing and exporting countries. 
• The report analyses market dynamics, covering the key demand and price indicators in the market along with an assessment of the SWOT and Porter’s Five Forces Model.

The major players in the global couscous market are US Durum Products Ltd, Ebro Foods, S.A., Dari, and Forafric Group, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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