The Europe household appliances market size was valued at USD 98.24 Billion in 2025. The market is further projected to grow at a CAGR of 4.10% between 2026 and 2035, reaching a value of USD 146.82 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per industry reports, in 2023, around 83.1 million units of large appliances, including refrigerators, washing machines, and microwave ovens were sold in the EU.
There is a rising demand for energy-efficient and smart home appliances in Europe, as the country advances towards a sustainable lifestyle.
In 2023, steel was the primary material deployed for producing home appliances, accounting for around 36% of all the materials used.
Compound Annual Growth Rate
4.1%
Value in USD Billion
2026-2035
*this image is indicative*
According to the Europe household appliances market analysis, the household appliance sector is one of Europe’s largest manufacturing sectors. Players in the market are constantly engaging in innovation and digitalisation. There is a rising prevalence of smart homes in the country that are equipped with features to provide consumers with complete control of their energy usage. Smart household appliances allow consumers to use them during off-peak hours when energy costs are lower, adjusting them to reduce energy consumption, and using these appliances only when necessary. Smart appliances allow consumers to save money on energy bills and reduce their carbon footprint.
According to the Europe household appliances market report, investment in research and development is crucial to drive innovation and competitiveness in the household appliances market. Manufacturers are constantly developing cutting-edge products that have superior performance. In 2023, Germany led the region in research and development in the household appliance sector with 34.9%, followed by France with 16.1% and Italy with 6.5%. Technological advancement has helped players create energy-efficient washing machines. For instance, compared to the late 1990s, when each washing cycle demanded more than 1.15 kWh of energy, by 2022, this consumption had reduced to 0.59 kWh.
Europe Household Appliances Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments.
Market Breakup by Product
Market Breakup by Price Range
Market Breakup by Distribution Channel
Market Breakup by Region
The key players in the household appliances market in Europe are constantly investing in research to develop energy-efficient smart household appliances.
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In 2025, the market reached an approximate value of USD 98.24 Billion.
The market is expected to grow at a CAGR of 4.10% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach USD 146.82 Billion by 2035.
The most owned household appliances are microwaves, refrigerators, cookers/ovens, vacuum cleaners, and washing machines.
A home appliance or a household appliance is a machine that assists in household functions such as cooking, cleaning, and food preservation.
The major drivers of the market include a changing consumer lifestyle, the demand for household appliances to save time, and the development of smart home appliances.
Key trends aiding market expansion include advancement in appliance design, rising demand for energy-efficient products, and the expansion of the residential real estate market.
Major countries in the market are Germany, United Kingdom, France, Italy, others.
The distribution channels of household appliances are supermarkets and hypermarkets, specialty stores, online, and others.
Key players in the market are Electrolux AB, De’Longhi S.p.A., Samsung Electronics Co. Ltd., LG Electronics Inc., Whirlpool Corporation, Hisense Corporation, Hitachi, Ltd., Panasonic Holdings Corporation, Haier Group Corporation, Gree Electric Appliances, lnc., Robert Bosch GmbH, Koninklijke Philips N.V., Conair LLC, Midea Group Co. Ltd., and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Price Range |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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