The India pet grooming products market was valued at USD 311.26 Million in 2025. The market is expected to grow at a CAGR of 7.30% during the forecast period of 2026-2035 to reach a value of USD 629.68 Million by 2035. Increasing penetration of tech-enabled pet startups and subscription-based grooming models is accelerating consumer accessibility, driving recurring demand, and reshaping product loyalty patterns across urban and Tier-2 Indian households.
The market is witnessing an exceptional surge, with pet ownership reshaping consumption trends across the country. One of the strongest driving factors comes from the emotional reclassification of pets as family members, especially among millennials and Gen Z. According to the India pet grooming products market analysis, the country now hosts over 42 million pets, recording one of the world’s fastest ownership expansions. Moreover, nearly 70% of pet owners are first-time parents, a figure far above the global average of 47%. This generational shift is pushing demand for advanced, personalized grooming solutions while also normalizing spending on premium care items.
Another key aspect boosting the industry is the government’s indirect role in shaping organized retail and animal healthcare. India’s Department of Animal Husbandry and Dairying offers several schemes like the National Livestock Mission, which indirectly enhances veterinary infrastructure and awareness about pet health. Additionally, e-commerce adoption has exploded, with India’s digital pet care sales growing 95% YoY in FY25, boosting the India pet grooming products market growth. Platforms like Blinkit and Zepto now stock specialized shampoos, clippers, and wellness-based grooming kits.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
7.3%
Value in USD Million
2026-2035
*this image is indicative*
| India Pet Grooming Products Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | 311.26 |
| Market Size 2035 | USD Million | 629.68 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 7.30% |
| CAGR 2026-2035 - Market by Product Type | Shampoos and Conditioners | 14.6% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 14.8% |
Indian pet parents are increasingly becoming selective about what touches their pets’ skin. Sustainability and health-first grooming are no longer niche preferences but mainstream expectations. In recent years, eco-conscious grooming brands like Captain Zack and Papa Pawsome have expanded their offerings with sulfate-free shampoos, Ayurvedic conditioners, and biodegradable wipes. Bark Out Loud’s Aloe Vera and Chamomile leave-in conditioner, for instance, resonates with this trend in the India pet grooming products market. With pet parents equating natural care with safety, sustainable grooming solutions are now positioned as premium essentials.
The fusion of grooming retail with quick-commerce is creating new growth opportunities. For example, Heads Up For Tails (HUFT) took a major step in June 2024 by launching on Blinkit, while also targeting Zepto and Swiggy Instamart. This ensures that grooming products reach urban households in less than 30 minutes, directly meeting convenience-driven lifestyles boosting the India pet grooming products market opportunities. Zigly, on the other hand, is scaling a hybrid retail model by opening experience centers equipped with grooming spas alongside digital shopping.
Premium grooming products are becoming aspirational purchases in Indian homes, reflecting rising disposable incomes and global exposure. International brands are recognizing this India pet grooming products market trend, with Kanine’s August 2023 entry through Myntra being a landmark example. The collaboration introduced shampoos, perfumes, and brushes built with European standards, instantly gaining traction among India’s urban elite consumers. Similarly, Dyson’s innovation of cordless grooming vacuum kits highlights how global players are adapting technology for the local market.
Pet owners are increasingly demanding products that double as wellness solutions, addressing conditions like dermatitis, bacterial infections, and fungal outbreaks. A standout innovation is Vivaldis Viv Keto shampoo, formulated with ketoconazole and chlorhexidine to treat fungal and bacterial skin conditions while ensuring coat health, strengthening the India pet grooming care demand forecast. This aligns with the Indian Veterinary Association’s (IVA) emphasis on preventive pet care, which has been highlighted in its 2023 guidelines for companion animals.
With over 81,938 practitioners registered under the Veterinary Council of India (2023), the sector has wide penetration across urban and semi-urban regions. Clinics are promoting specialized shampoos, brushes, and clippers as part of routine hygiene protocols, ensuring safer product adoption. Many pet clinics are now tying up with domestic and global brands to stock curated grooming kits, further driving product trust, widening the India pet grooming products market scope. Their endorsement significantly influences first-time owners, who heavily rely on medical advice when selecting products.
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The EMR’s report titled “India Pet Grooming Products Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Key Insight: Conditioners and shampoos continue to be essential for hygiene and skin care, and combs and brushes are a necessity for everyday coat care and specific breed requirements. Scissors and clippers are witnessing their adoption spiking with home grooming enthusiasm and other accessories such as dental care products and wipes are growing steadily with convenience-driven demand.
Market Breakup by Distribution Channel
Key Insight: Across all the channels in the India pet grooming products market, pet stores maintain dominance through curated, trust-based retailing, while online platforms represent the most disruptive growth driving factor with digital-first offerings. Veterinary clinics provide credibility, often driving adoption of medicated and health-focused products. Hypermarkets and supermarkets, while secondary, support impulse buying and cater to convenience-driven consumers.
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By product type, Shampoos and Conditioners dominate the market due to hygiene awareness
Shampoos and conditioners, with pet parents investing heavily in them to address coat shine, hair fall, and infection-related needs, dominate the market. Breed-specific formulations are gaining traction, particularly for high-maintenance pets like Huskies and Shih Tzus. Increased urbanization and higher grooming frequency are further boosting demand. Manufacturers are responding to this trend with Ayurvedic, hypoallergenic, and pH-balanced ranges, broadening the India pet grooming products market expansion.
| CAGR 2026-2035 - Market by | Product Type |
| Shampoos and Conditioners | 14.6% |
| Combs and Brushes | XX% |
| Clippers and Scissors | XX% |
| Others | XX% |
The clippers and scissors category is evolving into one of the fastest-growing categories, fueled by urban households adopting at-home grooming practices. With pet salons charging anywhere between INR 800–2,000 per session, affordability has become a major driving factor for tool adoption. Modern innovations such as cordless trimmers, ergonomic scissor sets, and noiseless clippers are appealing to younger pet parents who prefer DIY solutions.
Pet stores dominate the distribution landscape through expert guidance and curated services
Pet stores represent the dominant distribution channel, currently holding the highest share in India pet grooming products market revenue. Their credibility lies in providing an entire ecosystem of grooming products, services, customized consultations, and breed-recommended advice. Most urban pet shops now have in-store grooming parlors, promoting customer loyalty and repeat purchases. Organized chains like HUFT and Zigly are aggressively growing into Tier-2 cities, pairing physical stores with online platforms.
| CAGR 2026-2035 - Market by | Distribution Channel |
| Online | 14.8% |
| Hypermarkets and Supermarkets | 13.9% |
| Pet Stores | XX% |
| Veterinary Clinics | XX% |
| Others | XX% |
Online shopping is a rapidly growing distribution channel, spurred by doorstep delivery convenience, discounts, and availability of premium brands that are not available offline. E-commerce giants like Amazon, Flipkart, and specialty sites like Heads Up for Tails are capitalizing on this trend. The development of q-commerce sites such as Zepto and Blinkit further fuel last-mile delivery speed, fulfilling the instant needs for grooming products.
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The sector is characterized by intense competition among foreign brands, domestic innovators, and technology-driven start-ups. India pet grooming products market players such as Dyson, Kanine, and Wahl are launching high-end innovations such as wireless grooming kits, breed-specific shampoos, and ergonomically designed tools customized for urban homes. Their arrival has elevated shopper expectations, particularly in metro cities, and has established new standards in terms of quality, safety, and technology.
India pet grooming products companies like Captain Zack, Zigly, and Heads Up For Tails are highlighting Ayurvedic formulations, cruelty-free products, and localized in-store experiences. Zigly offers 30 experience centers across India, consolidating grooming spas, pet healthcare, and digital platforms under a single roof. Such models are not only enhancing accessibility but also generating brand stickiness among young, first-time pet owners. Players such as Flipkart, Amazon, and niche websites are providing special tie-ups with grooming companies, while fast-commerce players like Blinkit and Zepto are revolutionizing delivery expectations.
Established in 1938 with headquarters in Bengaluru, Glenand Group of Companies is one of the oldest names in India's pet market. The company serves grooming requirements with a portfolio that includes herbal shampoos, coat conditioners, and grooming equipment. Glenand uses its well-established retail presence all over India, powered by online distribution and exclusive brand outlets.
Founded in 2013 and based in Delhi, Petacom entered India with high-end grooming accessories and tools. The brand focuses on ergonomic products and longevity, appealing to professional groomers as well as home users. Petacom's combs, brushes, and trimmers are designed to minimize grooming stress for dogs and cats, which is much appreciated by owners.
Operating in California, United States, since its establishment in 1989, Petkin Inc. is known for travel-sized grooming solutions. In India, Petkin is best recognized for its biodegradable grooming wipes, waterless shampoos, and coat sprays for on-the-go hygiene. The company capitalizes on the growing demand for environmentally friendly and chemical-free products by presenting naturally constituted solutions.
Founded in 1919 and based in Sterling, Illinois, United States, Wahl Clipper Corporation is a cutting-edge player in the field of grooming technology. It is well known in India for its professional level clippers, trimmers, and grooming kits. Wahl's noiseless and cordless grooming products directly address urban pet parents looking for convenience and ease of use for their pets.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Terrai Natural Products, and Scoobee Pet Products, among others.
Explore the latest trends shaping the India pet grooming products market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on India pet grooming products market trends 2026.
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The market is projected to grow at a CAGR of 7.30% between 2026 and 2035.
Companies are developing subscription kits, investing in breed-specific solutions, expanding into Tier-2 cities, collaborating with veterinarians, and leveraging quick commerce to ensure wider accessibility and recurring revenue growth across India.
The rising consumer awareness regarding pet health and their well-being and the rising concept of pet parenting are expected to be the key trends guiding the growth of the market.
The different product types of pet grooming available are shampoos and conditioners, combs and brushes, and clippers and scissors, among others.
Pet grooming has diverse distribution channels like hypermarkets and supermarkets, pet stores, veterinary clinics, and online, among others.
The key players in the market include Glenand Group of Companies, Petacom, Petkin Inc., Wahl Clipper Corporation, Terrai Natural Products, and Scoobee Pet Products, among others.
In 2025, the India pet grooming products market reached an approximate value of USD 311.26 Million.
High pricing of premium products, limited veterinarian-endorsed grooming solutions, fragmented distribution channels, and low awareness in semi-urban areas are the major challenges slowing consistent growth across the Indian grooming market.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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