India Television Market Growth Analysis - Forecast Trends and Outlook (2026-2035)

Rising disposable income encourages consumers to invest in high-end home entertainment products, raising the demand for high-end television. This includes televisions with 4K and 8K resolutions, larger screen sizes, and enhanced display technologies like QLED and OLED. Moreover, an increased purchasing power allows customers to use multiple television screens at home for the convenience of family members. According to the Press Information Bureau (PIB), the gross National Disposable Income (GNDI) at current prices in 2022-23 was estimated at INR 273.99 lakh crore a growth of 14.5 per since the previous year. Growing employment, industrialization, and urbanisation are expected to nudge the growth further, raising the demand for high-end television products in the country.

The growing popularity of Over-the-Top (OTT) platforms like Netflix, Amazon Prime, and Disney+ Hotstar is boosting the demand for TVs with integrated OTT connectivity features in India. OTT platforms offer a wide variety of content that can be watched on multiple large-screen and small-screen devices including televisions, through easy Bluetooth or Wifi connectivity. Realising their growing preference, key players are investing in the development of smart televisions with multiple technological advancements. For instance, LG Electronics, one of the largest electronic products suppliers in India, launched a new range of Smart TVs equipped with integrated Chromecast and Apple AirPlay, allowing customers to cast content from their devices to the large television screen. Such introductions are expected to provide a competitive edge for smart televisions in the market.

The integration of home theatre systems in luxury homes has raised the demand for premium quality, ultra-large screen televisions with high-quality audio systems to provide an immersive cinematic experience to users, eliminating the need for visiting cinematic theatres for the same. Eyeing high-profit margins, industry leaders are introducing these products in the Indian television market, especially targeting high-income consumers in the run. Sony launched BRAVIA Theatre-U, a home theatre system in September 2024, which can easily be connected to Bravia TVs, providing vibrant 4K HDR imagery and an immersive sound experience. Such launches are expected to boost the revenue of the Indian television market in the long term.

Integrated technological features in televisions are reshaping the development of the television industry in India. These primarily include AI-based features and Google TV. While AI integration allows TVs to recommend content based on viewing habits, optimize picture quality in real-time, and support voice-activated controls through virtual assistants like Google Assistant or Alexa, Google TV's seamless integration with the Google ecosystem enhances smart home compatibility, delivering a user-friendly interface for accessing content and apps. For instance, the newly launched Google TV Streamer 4K in August 2024, throughout the world, including India, has enhanced the productivity of the Indian television market. The Google TV is also equipped with Google AI features that offer personalised recommendations, and easy access to detailed summaries, reviews, and season breakdowns, enabling users to create personalised watchlists for each family member.