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Report Overview
The India television market size was valued at USD 14.08 Billion in 2025. The industry is expected to grow at a CAGR of 12.23% during the forecast period of 2026-2035 to reach a value of USD 44.64 Billion by 2035. The market is being spurred by the convergence of traditional broadcasting with connected TV (CTV) and free ad-supported streaming formats, which aligns with consumers' changing content consumption habits and advertisers' evolving approaches to connecting with viewers.
The India television market growth is majorly influenced by the rapidly increasing penetration of smart TV along with the escalating digital content consumption. The growth of the premium segment is being supported by the increasing household preference for feature, rich smart TVs with high, resolution displays and advanced connectivity. In order to attract shifting audience behaviors and advertising opportunities, broadcasters are being forced to adapt their content distribution and monetization methods due to the emergence of OTT platforms and on-demand streaming. This involves merging linear TV with digital ecosystems.
As smart TVs with internet connectivity become more common in households, broadcasters and OTT platforms are tapping into these trends to grow their audience base and deepen viewer engagement, which is increasing the growth opportunities in the India television market. TV thus becomes a mass medium while maintaining the precision, customization, and ease of use of digital platforms. Market players are focusing more on content innovation, collaborations, and platform optimization to attract viewers who prefer on-demand, interactive, and free ad-supported entertainment.
Combining broadcast scale, OTT delivery, and data-driven advertising allows companies to cater to changing consumer tastes, increase advertising revenue, and reach a larger audience. For example, to take advantage of the growing CTV adoption and advertising opportunities, NDTV rolled out its Connected TV unit in January 2026. Also, Atrangii in July 2025 launched its Hindi FAST channels on LG and Xiaomi smart TVs to offer free, ad-supported content directly to the smart TV users.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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The smart TV shipment in India has reached around 93 per cent of the overall TV shipments in 2024.
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As per the industry reports, the television penetration in India stands at a level of 70 per cent with ample growth opportunities, due to the rising population.
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Cloud TV, a pioneer of smart TV operating systems, announced a software update, Cloud 3.0, in May 2024, which can enhance the experience of affordable smart TVs.
Compound Annual Growth Rate
12.23%
Value in USD Billion
2026-2035
*this image is indicative*
Key Trends and Recent Developments
Expansion of Smart TV Products with Advanced Features
Product innovation is one of the primary growth stimulators in the India television market, as manufacturers are launching various smart TVs with upgraded features of display, sound, and connectivity services to trigger consumer demand. Streaming and gaming on larger screens have increased the consequent demand for the best and latest devices immensely. Thus, companies have been persisting in a struggle phase of LED TVs only to finally come out with a variety of QLED, Google TV OS, and Dolby Atmos-enabled models. Such an idea is benefiting them in not only catching the attention of the technologically aware consumers but also in increasing the size of the market in general. A good example would be Thomson, which launched its Phoenix series 43-inch QLED TV in June 2025 trying to attract household consumers with features like HDR10, Dolby Atmos, and Google TV OS.
Market Entry and Re-Entry of Global Brands Through Licensing Partnerships
Global television brands are progressively making an entry or re-entry into the India television market landscape through local partnerships and licensing agreements, thus giving them a chance to access distribution networks, manufacturing facilities, and e-commerce channels. Such joint ventures lead to broadened product lines, enhanced competitive positioning, and the provision of customers with various options across different price points. The companies' growth is thus accelerated by these strategies, and at the same time, brands are given the opportunity to develop offerings that suit local preferences. For example, JVC announced plans to re-enter the Indian TV market in January 2025 through a brand-licensing deal with Super Plastronics that focuses on smart QLED TVs.
Strategic E Commerce Alliances to Widen Distribution
Television manufacturers are collaborating increasingly with e-commerce platforms as a means of extending their reach not only in urban but also in rural areas while at the same time capitalizing on the online shopping trend in the India television market. Online markets give the advantage of greater exposure, personalized advertising, and efficient handling of goods, thus helping to achieve quicker stock turnover and provision of better customer services. Through these joint ventures, companies can grow rapidly, access people from a variety of social groups, and fine-tune their marketing strategies. For instance, Blaupunkt teamed up with Amazon India in January 2024 to accelerate online TV sales and set a goal of reaching a market share of 4% by the end of fiscal 2025.
Emergence of New Screen Size Categories and Premium Displays
Consumer demand for bigger screen sizes and top-notch display technology is contributing to the surging demand in the India television market. Panel technology, immersive audio, and high-end specifications at low prices have persuaded manufacturers to launch bigger TVs, thus appealing to aspirational consumers and home-theater buffs. The availability of 4K and HDR content is another factor that has supported this trend, thereby pushing consumers to replace their current setups. For instance, in September 2025, Wobble Displays unveiled India's largest consumer television at 116.Google TV runs on a 5-inch screen, aimed at the luxury category.
Regulatory Approvals Supporting Broadcast Infrastructure Development
Broadcast infrastructure upgrades and regulatory support are very crucial for the growth of India television market, as they will help in the very basics of reliable transmission and extended geographic coverage. Licenses for satellite and direct broadcast services permit media companies to broadcast top-notch content not only to urban but also to the most secluded areas, thus paving the way for new business models and monetization strategies. These kinds of advancements generally lead to investments in technology upgrades and service innovation. In May 2025, Intelsat received approval from the Indian government to provide direct broadcast satellite services, increasing content distribution capacity across the country.
India Television Industry Segmentation
The EMR’s report titled “India Television Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Smart TV
- LCD, Plasma, and LED TVs
- Cathode-Ray Tube (CRT) and Rear-Projection TVs
Key Insights: The India television market scope comprises multiple display technologies, with growth primarily driven by the rapid adoption of Smart TVs alongside the sustained demand for LCD, plasma, and LED models. At the same time, the near disappearance of CRT and rear projection televisions reflects a clear shift in consumer preferences toward advanced, feature-rich, and higher-quality viewing technologies. While LED/LCD models continue to maintain the volume in the value sectors, Samsung, LG, Sony, Xiaomi, and Thomson Smart TVs are the top brands driving growth with cutting-edge features, high-end displays, and smart OS integrations. CRT and rear projection sets have mostly been discontinued because of their limited functionality, which is a compelling justification for the move toward networked, feature-rich TVs.
Market Breakup by Distribution Channel
- Offline
- Online
Key Insights: The India television market sales are mainly through offline retail and online channels, each with its distinctive tactics. Offline systems, which also consist of Samsung, LG, Hisense, and Super Plastronics licensed brand showrooms, provide consumers with shopping experiences and loans. Thus, the sales of premium and bigger-sized TVs are facilitated. Online marketplaces like Amazon and Flipkart feature value and budget segments, exclusive launches, and flash deals. Brands like Xiaomi and Blaupunkt are increasingly reaching both traditional and digital consumers through omnichannel marketing. As a result, they are expanding their client databases to include urban and emergent areas.
Market Breakup by Region
- North India
- East and Central India
- West India
- South India
Key Insights: Regional factors have an impact on the demand of North India, East & Central India, West India, and South India. North India takes the lead with more premium smart TV purchases from Samsung, LG, etc. brands. West India enjoys a robust retail network and a wide variety of offerings, including LED/LCD portfolio sales by TCL and Sony, which are some of the advantages of the region. South India's increased demand for smart TVs and OTT integration is evidenced by JioHotstar's significant investment in content. East & Central India show a constant increase as the development of facilities and the rise of the capacity to buy are some of the factors that make the broad adoption across types and price bands possible.
India Television Market Share
By type, smart TVs show notable uptake driven by feature innovation, interface improvements, and OTT expansion
Smart TVs continue to lead demand in the India television market as manufacturers push the boundaries of technology, drop features, improve smart interfaces, and expand OTT access to suit expanding consumer demand. Brands are spreading out the models over resolutions, screen sizes, and OS platforms to attract young tech buyers who are upgrading from basic sets. This transformation results in higher average selling prices and more replacement purchases. For instance, in January 2026, Haier India introduced its H5E Series 4K Ultra HD Google TVs on Flipkart, thus increasing the competitive value of priced smart choices across multiple screen sizes.
The LED/LCD TV continues to remain popular in the mid-range segment of the India television market, attributed to its value pricing and wide retail access, with brands gradually improving picture quality and smart integration to stay relevant. Manufacturers are updating their portfolios with refined panel technologies and HDR support that will appeal to the buyers who are upgrading from old models at a reasonable price. For instance, in August 2025, Panasonic expanded its product range with 21 new LED TVs, among which is the flagship ShinobiPro MiniLED series, thus providing an even greater choice in the budget range.
By distribution channel, the offline channel records significant product sales driven by strong in-store experience and brand partnerships
Offline retail is still the main factor for TV sales in India, as experience centers and store demonstrations let customers see the bigger screens and premium purchases before they buy. Retailers work with brands such as Samsung, LG, and Sony to display new models and offer customers financing with the possibility of a hands-on comparison before purchase. These tactics keep consumers interested in higher-priced items and increase consumer footfall. In May 2025, Sony unveiled its BRAVIA 2 II Series 4K LED TVs, focusing on the premium segment in stores with Google TV and advanced picture processing features.
Online channels play a significant role in the growth of TV distribution as e-commerce platforms facilitate exclusive product launches, flash deals, and targeted promotions, which are attractive to digital buyers. Brands take advantage of the online marketplace to launch new models extensively and cater to demand patterns identified through data. Blaupunkt introduced in India its SonicQ QLED TV series in November 2025, equipped with high-end QLED displays, Google TV, HDR10+, and Dolby Vision to appeal to online consumers who are looking for immersive entertainment at competitive prices.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
India Television Market Regional Analysis
By region, South India leads the market growth
The South India television market displays a resilient adoption of advanced TV technology and smart content consumption. On one hand, broadband penetration, and on the other, local content, are driving screen engagement. Manufacturers fit features, sizes, and smart capabilities not only for families but also for multimedia gamer segments. Also, digital distribution strategic partnerships help to increase the reach. Circuit House Technologies introduced its Lumio smart TV brand in India in February 2025, aiming at quality-focused buyers with Google TV integration and competitive pricing.
Meanwhile, the India television market is experiencing significant expansion in the West due to the existence of retail infrastructure. Consumer diversity is driving demand across both premium and budget segments. Brands are using regional marketing and offline experiences to attract a diverse customer base, while internet products expand reach. This balanced approach promotes strong unit sales and market penetration. In January 2025, JVC launched its premium smart QLED TV series in India, expanding product availability in important Western urban and growing markets.
Competitive Landscape
Major India television market players are prioritizing product innovation and premium offerings to boost growth. To capture the attention of tech-savvy urban consumers, companies are actively launching smart TVs equipped with larger screens, 4K/HDR support, and integrated OTT platforms. Brands add new features from time to time and, therefore, are able not only to open new markets but also to get the adoption of both premium and value-for-money segments.
Furthermore, broadcasters and television companies in India are using strategic alliances and digital distribution channels to raise their market profile. By partnering with e-commerce, OTT platforms, and smart TV manufacturers, they get the benefit of wider access, targeted promos, and better after-sales support. Moreover, by investing in content, FAST channels, and connected TV solutions, the industry players can merge advertising and streaming revenue streams, thus increasing audience engagement and boosting the India television market expansion.
Samsung Electronics Co., Ltd.
Samsung Electronics, established in 1969, is now a global leader in consumer electronics and appliance manufacture. Samsung has a worldwide reputation for its wide array of televisions, which it continuously innovates, making them smart and equipping their top-level display with the premium quality of QLED and Neo QLED models.
LG Corp.
LG, established in 1947, is a large South Korean company known principally for home appliances and consumer electronics. OLED TVs and LED smart TVs are the two categories of LG TVs that depict the company's continuous effort in display technologies, incorporation of AI, and better user experience.
Panasonic Holdings Corp.
Panasonic is a leading electronics company and major manufacturer of consumer electronics and home appliances established in 1918, and based in Osaka, Japan. The company makes smart LED and OLED TVs which stand out for the mix of dependable performance and innovative audio and video features.
Sony Group Corp.
Sony Group Corporation, established in 1946, is a diversified multinational company headquartered in Tokyo, Japan, and known mainly for its entertainment and electronic products. Sony's TV segment, which includes BRAVIA OLED and LED models, delivers immersive screen experiences plus sound sophistication, and smart connectivity or high, end consumers.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Toshiba Corporation, Hisense International Co., Ltd., Haier Smart Home Co. Ltd., Micromax Informatics Ltd., Sansui Electric Co., Ltd., and Vizio Holding Corp., among others.
Key Highlights of the India Television Market Report
- Comprehensive Historical Performance and Forecasts: The report offers a thorough analysis of the India television market that outlines the market's historical trends and the market's accurate projections through 2035 to help stakeholders understand the market growth and future potential clearly.
- Insights into Product Innovations: The report covers various aspects such as technology of the future, smart TV features, display upgrades, and premium audio and visual enhancements, illustrating the impact of innovation on market growth and consumer adoption.
- In-depth Competitive Landscape: A well-documented competitive landscape includes the comprehensive profiles of the top local and overseas television manufacturers with their strategies, products, market share, and recent moves, which provide a clear understanding of their competitive power.
- Regional Analysis Identifying Emerging Opportunities: The study divides the Indian market into four regions, namely North, South, East & Central, and West, and analyzes the regions in terms of consumer adoption, market potential, and new areas for business development.
- Investment-Focused Outlook: Strategic investment decisions can be supported by market data that includes market size, forecast growth, and the identification of the key opportunities for stakeholders, manufacturers, and investors who want to invest in the Indian television market.
Why Choose Expert Market Research?
- Reliable Information Derived from Thorough Primary Research: The report and its findings are based on accurate data from both primary and secondary sources.
- Trustworthy knowledge based on solid primary research: Findings based on primary and secondary research, ensuring their reliability.
- Information that is needed for better decision-making: The information is provided so that it may help manufacturers, distributors, investors, and other shareholders to make wise and well, informed decisions concerning the market and investments.
Call to Action
Explore the latest trends shaping the India Television Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on India television market trends 2026.
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 12.23% between 2026 and 2035.
Key strategies driving the market include product innovation, expansion of smart TV portfolios, multi-channel distribution, and strategic partnerships to enhance reach, brand presence, and consumer adoption.
The key trends aiding the market include the rapid growth of e-commerce, the rising launch of affordable smart TVs, and growth of the OLED technology.
Regions considered in the market are North India, East and Central India, West India, and South India.
Based on type, market segmentations include smart TV, LCD, plasma, and LED TVs, and cathode-Ray tube (CRT) and rear-projection TVs.
Different distribution channels are offline and online.
Smart TVs depict the highest growth potential in the Indian market.
The key players in the market include Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., Haier Smart Home Co. Ltd., Micromax Informatics Ltd., Sansui Electric Co., Ltd., Vizio Holding Corp., and other prominent manufacturers.
In 2025, the India television market reached an approximate value of USD 14.08 Billion.
Major challenges include intense competition, rapid technology changes, price sensitivity, and distribution and regulatory hurdles across urban and rural markets.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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