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North America Makeup Market Size, Share, Analysis, Growth: By Product: Powders, Gels, Lotions, Others; By Application Area: Face, Lips, Eyes, Nails; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
North America Makeup Market Outlook
The North America makeup market size was valued at USD 6.62 billion in 2023. The market is further projected to grow at a CAGR of 4.2% between 2024 and 2032, reaching a value of USD 9.61 billion by 2032.
Key Takeaways
- As per industry reports, North America accounts for 24% of the global cosmetics market, making it the second-largest market after North Asia, which represents 35% of the global beauty market.
- In terms of demographics, American women spend an average of USD 3,756 per year on beauty products and services, while American men spend nearly as much at USD 2,928 per year.
- Key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., HB USA Holdings, Inc., Chanel Limited, and Natura & Co.
- The use of face cleansers and other skincare products is on the rise, with around 2 in 5 US consumers using cleanser products.
The increasing awareness of the potential harm caused by certain chemicals in makeup products is leading to a surge in the development of eco-friendly makeup products. L'Oréal U.S.A. invested USD 140 million in a new research and innovation centre in Newark, New Jersey, focusing on beauty innovations across the hair, skin, and makeup categories.
The convergence of beauty and wellness is a growing trend in the market and is leading to the development of products infused with ingredients like probiotics, Ayurvedic components, and other wellness-promoting elements, driving North America makeup market growth. FENTY BEAUTY, a cosmetic brand founded by Rihanna, offers a range of makeup products infused with ingredients like hyaluronic acid, which is known for its skin-hydrating properties.
Moreover, social media influencers have a substantial impact on the makeup market by shaping consumer preferences, promoting product adoption, and driving brand loyalty. By collaborating with influencers, beauty brands can effectively tap into their loyal fan base, showcase products in action, and promote inclusivity and diversity. Influencers, particularly on platforms like Instagram, drive trends and create viral content that can propel beauty products to stardom overnight.
Among makeup products, loose powders, pressed powders, and mineral powders are a popular in North America, particularly for setting and mattifying makeup looks. The segment is expected to grow due to the increasing demand for long-lasting and lightweight makeup products. L'Oréal Paris, offers a range of powder products, including True Match Super-Blendable Powder and Infallible Pro-Matte Powder.
Gel-based makeup products, such as gel eyeliners, lip gels, and blush gels have a growing North America makeup market share due to their versatility and ease of use. Maybelline New York, a popular cosmetics brand, offers a range of gel-based makeup products, including the SuperStay Matte Ink Liquid Lipstick and the Master Chrome Highlighter.
Market Segmentation
North America Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Market Breakup by Country
- United States
- Canada
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- LVMH Moet Hennessy Louis Vuitton SA
- Revlon, Inc.
- Groupe Clarins
- Chanel Limited
- Coty Inc.
- HB USA Holdings, Inc.
- KIKO S.p.A.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application Area |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Makeup Market Overview
8.1 Key Industry Highlights
8.2 Global Makeup Historical Market (2018-2023)
8.3 Global Makeup Market Forecast (2024-2032)
8.4 Global Makeup Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Makeup Market Overview
9.1 Key Industry Highlights
9.2 North America Makeup Historical Market (2018-2023)
9.3 North America Makeup Market Forecast (2024-2032)
10 North America Makeup Market by Product
10.1 Powders
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Gels
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Lotions
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 North America Makeup Market by Application Area
11.1 Face
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Lips
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Eyes
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Nails
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 North America Makeup Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Specialty Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 North America Makeup Market by Country
13.1 United States of America
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Canada
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators of Demand
14.4 Key Indicators of Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code – 3304)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 L’Oréal S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Shiseido Co. Ltd.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Estee Lauder Companies Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Natura &Co (Avon Products, Inc.)
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 LVMH Moet Hennessy Louis Vuitton SA
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Revlon, Inc.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Groupe Clarins
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Chanel Limited
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Coty Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 HB USA Holdings, Inc.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 KIKO S.p.A.
17.2.11.1 Company Overview
17.2.11.2 Product Portfolio
17.2.11.3 Demographic Reach and Achievements
17.2.11.4 Certifications
17.2.12 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Makeup Market: Key Industry Highlights, 2018 and 2032
2. North America Makeup Market: Key Industry Highlights, 2018 and 2032
3. North America Makeup Historical Market: Breakup by Product (USD Billion), 2018-2023
4. North America Makeup Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. North America Makeup Historical Market: Breakup by Application Area (USD Billion), 2018-2023
6. North America Makeup Market Forecast: Breakup by Application Area (USD Billion), 2024-2032
7. North America Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. North America Makeup Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. North America Makeup Historical Market: Breakup by Country (USD Billion), 2018-2023
10. North America Makeup Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. North America Makeup Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 6.62 billion.
The market is expected to grow at a CAGR of 4.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 9.61 billion by 2032.
The market is being driven due to the availability of wide range of makeup products rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.
Key trends aiding the market expansion include influence of social media, the rising adoption of colour cosmetics made of vegan ingredients, and a growing number of men consumers using cosmetics.
Countries considered in the market are United States and Canada.
Makeup is applied on lips, eyes, face, and nails.
Based on product, the market segmentations include powders, gels, and lotions, among others.
Key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), LVMH Moet Hennessy Louis Vuitton SA, Revlon, Inc., Groupe Clarins, Chanel Limited, Coty Inc., HB USA Holdings, Inc., and KIKO S.p.A., among others.
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