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The Indian religious and spiritual market reached approximately USD 58.56 billion in 2023. The market is further expected to grow at a CAGR of 10% during the forecast period of 2024-2032.
India Religious and Spiritual Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical period | USD Billion | 2018-2023 |
Forecast Period | USD Billion | 2024-2032 |
Market Size 2023 | USD Billion | 58.56 |
Market Size 2032 | USD Billion | 138.1 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 10.0% |
CAGR 2024-2032 - Market by Region | South India | 11.2% |
CAGR 2024-2032 - Market by Religion | Islam | 12.9% |
CAGR 2024-2032 - Market by Distribution Channel | Online | 16.5% |
Market Share by Region 2023 | West India | 27.8% |
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Indian religions, also known as Indic religions, include Hinduism, Islam, Buddhism, Jainism, and Sikhism. These religions are characterised by their diverse practices, such as temple ceremonies, pilgrimages, traditional rituals, and festivals, which play a central role in the daily lives of Indians. In contrast to religion, which involves a collective set of scriptures, rituals, and beliefs about the divine, spirituality deals with an individual's personal relationship with the transcendent aspects of human existence.
Religious tourism in India is a major part of the entire tourism market, with 60% of domestic tourists engaging in religious tourism. The increasing spiritual tourism in regions such as Puri, Varanasi, Tirupati, and Shirdi is expected to be one of the key factors significantly aiding the Indian religious and spiritual market expansion. Cities such as Puri and Varanasi not only provide a traditional religious experience but also help people rejuvenate themselves in yoga retreats and Ayurvedic spas, thus attracting a wider clientele.
Government initiatives to support spiritual tourism, introduction of digital platforms, and development of Indian railway are boosting the Indian religious and spiritual market growth
April 2024
Ayodhya has emerged as the most popular global religious tourism destination, surpassing even revered sites like Mecca and Vatican City. Since the consecration of the Ram Lalla deity, Ayodhya has welcomed an astounding 1.70 crore devotees, a figure unmatched by any other religious site worldwide.
April 2024
Thomas Cook India and SOTC Travel have introduced a spiritual tour offering helicopter darshans to Adi Kailash and Om Parvat in Uttarakhand, catering to the rising demand for spiritual tourism. This initiative, in partnership with the Uttarakhand Tourism Development Board, aims to attract spiritual travellers.
February 2024
The Indian government has identified 27 new sites for development under the PRASHAD (Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive) scheme. Additionally, 57 destinations have been selected for development under the revamped Swadesh Darshan 2.0 scheme, which aims to promote sustainable and responsible tourism.
Increasing religious tourism
India is home to numerous renowned religious and spiritual sites, such as the Taj Mahal in Agra, the Golden Temple in Amritsar, and the Varanasi ghats along the Ganges River, which are attracting a growing number of both domestic and international tourists, which is thereby propelling the overall Indian religious and spiritual market development.
Introduction of applications catering to spirituality
The introduction of innovative faith-tech solutions, such as the Isha Foundation's mobile app and the Paytm Puja booking platform, has also enabled greater accessibility and convenience for consumers, further driving market growth.
Government initiatives to support spiritual tourism
Several programmes, such as the PRASAD (Pilgrimage Rejuvenation and Spirituality Augmentation Drive) scheme, PPP (public-private partnership model), HRIDAY programme (Heritage City Development and Augmentation Yojana) and the Swadesh Darshan Yojana initiated by the Indian government have significantly enhanced the Indian religious and spiritual market value.
Diversification of product and service offerings
Market players are strategically tailoring their offerings to the specific beliefs, practices, and preferences of each community. For example, Himalayan Sattva offers a range of Ayurvedic and Tibetan Buddhist-inspired products, while Maulana Azad National Urdu University in Hyderabad caters to the educational and spiritual needs of the Muslim community.
The Ram Mandir inauguration is expected to draw an additional 50-100 million tourists to India annually, surpassing the annual visitor numbers of major sites like the Taj Mahal, Vatican City, and Mecca. This is a massive boost to India's tourism sector, which is predicted to grow to a USD 410 billion market by 2030. The religious significance of other major sites like the Tirupati Temple and Vaishno Devi Temple also contribute to the overall growth in India's spiritual tourism. The economic impact of this religious tourism is substantial as it generated over INR 1.34 lakh crore of revenue in 2022 alone. Beyond just tourism, the Ram Mandir is also fuelling the rise of "religion tech" startups and digital platforms, such as DigitalRamMandir. Such platforms offer features like virtual darshans and digital certificates.
Additionally, the development of the Indian railway systems is another factor that has aided Indian religious and spiritual market growth as it serves a pivotal role in linking some of the most remote Teertha Sthalas (sacred places) in India. Remarkable examples include The Ramayana Express, Jammu-Udhampur-Katra rail link, daily Shree Shakti Express from Delhi to Katra, bi-weekly Katra-Kalka Express, Jammu Mail, Uttar Sampark Kranti Express, Solapur-Tuljapur-Osmanabad New Line, Agartala-Deoghar Weekly Express, The Buddhist Circuit, The Panj Takht Express, and The Gurudwara Circuit. This improved railway connectivity has made it easier for pilgrims to access distant religious sites, contributing significantly to market growth by enhancing accessibility for a larger number of visitors.
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The EMR’s report titled “Indian Religious and Spiritual Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
CAGR 2024-2032 - Market by | Religion |
Islam | 12.9% |
Sikhism | 11.2% |
Hinduism | 10.5% |
Buddhism | XX% |
Christianity | XX% |
Others | XX% |
Market Breakup by Religion
Market Breakup by Income Source
CAGR 2024-2032 - Market by | Distribution Channel |
Online | 16.5% |
Direct from Religious Places | 11.3% |
Retail | XX% |
Market Breakup by Distribution Channel
CAGR 2024-2032 - Market by | Region |
South India | 11.2% |
East and Central India | 10.7% |
North India | XX% |
West India | XX% |
Market Breakup by Region
Market Share by | Region |
West India | 27.8% |
East and Central India | XX% |
South India | XX% |
North India | XX% |
Hinduism is the most followed religion in India as the county is home to about 94% of the world's Hindu
Hinduism is the largest religion in India, with North India being a prominent hub of Hindu residents. Meanwhile, around 220 million individuals in India identify as Muslims and this contributes to the demand for Islamic products and services in the market. Additionally, donations from the Muslim community in mosques form a significant income source for the Indian religious and spiritual market. Islam has a notable presence in areas like West India.
Moreover, as per industry reports, currently Sikhism is practiced by roughly 2.4 crore individuals in India. Sikhism has a strong presence in North India, particularly in states like Punjab. Religion’s significant following in India, contributes to the market’s diversity.
As per Indian religious and spiritual market analysis, around 1 crore people adhere to Buddhism due to its unique teachings and practices. This religion has a significant presence in regions like East India, where Buddhist heritage sites attract many visitors.
Religious tourism generates the highest revenue due to the presence of several holy shrines, temples, mosques, and churches in India
Religious tourism dominates the Indian religious and spiritual market share in terms of revenue. The Char Dham Yatra in Uttarakhand, which covers four sacred Hindu shrines, attracts millions of devotees annually, boosting demand for religious items, accommodations, and services along the pilgrimage route.
Donations is another crucial income stream as it provides financial support for religious institutions and activities. Examples include the offerings made by devotees at temples like the Tirumala Venkateswara Temple in Andhra Pradesh, one of the wealthiest temples in India. These contributions not only sustain the operations of religious organisations but also fund charitable initiatives, community services, and infrastructure development within religious premises.
Construction and infrastructure development play a crucial role in shaping the Indian religious and spiritual market outlook. Projects like the ongoing renovation of the Kashi Vishwanath Temple in Varanasi, aimed at improving facilities for devotees and preserving the heritage of the site, exemplify the importance of infrastructure investments in maintaining sacred places.
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Market players are focused on developing faith-tech solutions, such as mobile apps, online platforms, and e-commerce channels, to provide more convenient access to religious and spiritual services
Shri Mata Vaishno Devi Shrine Board was set up in 1986 and is in Jammu and Kashmir, India. The Shrine Board provides free Langar, Yatra registration, accommodation, refreshment units, Bhojanalyas, and online services for booking Panchmeva & Box Prasad.
ITC Limited was founded in 1910 and is headquartered in West Bengal, India. It is a diversified conglomerate with businesses in various sectors including FMCG, hotels, paperboards, packaging, agri-business, and information technology, among others.
Shree Siddhivinayak Ganapati Temple Trust was founded in 1801 and is headquartered in Maharashtra, India. The Trust manages daily poojas, ceremonies and festivals at the Siddhivinayak Temple. It also provides facilities and amenities for devotees visiting the temple.
Kalpnik Technologies Pvt Ltd, founded in 2016, is based in Karnataka, India. With a strong emphasis on cutting-edge technology, the company offers services such as 360-degree experiences, computer vision, and gestures to enhance the virtual experience for users.
Other key players in the Indian religious and spiritual market report include Sree Padmanabhaswamy Temple Trust (SPST), Shri Saibaba Sansthan Trust, Tirumala Tirupati Devasthanams (TTD), and Akal Takht, among others. The media companies are Sanskar Info TV Pvt. Ltd., T-Series Pvt. Ltd., and Vedic Broadcasting Limited, among others. The religious travel companies are Yatra Online Limited, Tour My India Pvt Ltd, Travel Planner, and Spiritual India Tours, among others whereas the merchandise companies include Moksh Agarbatti, NR Group, and One Point Six Technologies Pvt Ltd (Leadstart), among others. The online service providers include Rgyan and Templefolks, among others.
North, South, and West India leads the market due to their rich cultural heritage and largely followed religious practises by diverse population
In East and Central India, states like Bihar, Jharkhand, and Madhya Pradesh contributes to market growth due to its traditional practices and cultural diversity. Bodh Gaya in Bihar, the place where Buddha attained enlightenment, is a major Buddhist pilgrimage site attracting followers from around the world.
North India is expected to hold a sizable Indian religious and spiritual market share as destinations such as Varanasi, Amritsar, and Haridwar attract pilgrims and tourists. The Golden Temple in Amritsar is a significant Sikh pilgrimage site known for its spiritual significance and community kitchen serving free meals to visitors.
In South India, states like Tamil Nadu, Karnataka, and Kerala offer a distinct spiritual experience characterised by temple architecture, rituals, and classical arts. Tirupati in Andhra Pradesh, home to the renowned Venkateswara Temple, is one of the wealthiest and most visited Hindu temples in the world, attracting millions of devotees annually.
In addition, Maharashtra, Gujarat, and Rajasthan have a growing share in Indian religious and spiritual market. Shirdi in Maharashtra, the abode of the revered saint Sai Baba, draws devotees seeking blessings and spiritual solace. The Ajmer Sharif Dargah in Rajasthan, a Sufi shrine dedicated to Moinuddin Chishti, exemplifies the region's religious diversity.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Religion |
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Breakup by Income Source |
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Breakup by Distribution Channels |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Indian Religious and Spiritual Market Size
Indian Religious and Spiritual Market Growth
Indian Religious and Spiritual Market Trends
Indian Religious and Spiritual Market Share
Indian Religious and Spiritual Companies
Indian Religious and Spiritual Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Religious and Spiritual Market Overview
8.1 Key Industry Highlights
8.2 Global Religious and Spiritual Historical Market (2018-2023)
8.3 Global Religious and Spiritual Market Forecast (2024-2032)
8.4 Global Religious and Spiritual Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Indian Religious and Spiritual Market Overview
9.1 Key Industry Highlights
9.2 India Religious and Spiritual Historical Market (2018-2023)
9.3 India Religious and Spiritual Market Forecast (2024-2032)
10 Indian Religious and Spiritual Market by Religion
10.1 Hinduism
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Islam
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Sikhism
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Buddhism
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Christianity
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Indian Religious and Spiritual Market by Income Source
11.1 Religious Tourism
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.1.3 Breakup by Religion Type
11.1.3.1 Hinduism
11.1.3.2 Islam
11.1.3.3 Sikhism
11.1.3.4 Buddhism
11.1.3.5 Christianity
11.1.3.6 Others
11.2 Donations
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.2.3 Breakup by Religion Type
11.2.3.1 Hinduism
11.2.3.2 Islam
11.2.3.3 Sikhism
11.2.3.4 Buddhism
11.2.3.5 Christianity
11.2.3.6 Others
11.3 Media and Music
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Religious Items and Merchandise
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.4.3 Breakup by Product
11.4.3.1 Books and Literature
11.4.3.2 Idols
11.4.3.3 Flowers and Garlands
11.4.3.4 Candles and Incense Sticks
11.4.3.5 Others
11.5 Construction and Infrastructure
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Indian Religious and Spiritual Market by Distribution Channel
12.1 Direct from Religious Places
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Retail
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Indian Religious and Spiritual Market by Region
13.1 North India
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 East and Central India
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 West India
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South India
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 By Trust or Managing Bodies
15.2.1.1 Sree Padmanabha Swamy Temple Trust (SPST)
15.2.1.1.1 Company Overview
15.2.1.1.2 Service Portfolio
15.2.1.1.3 Demographic Reach and Achievements
15.2.1.1.4 Certifications
15.2.1.2 Shri Saibaba Sansthan Trust
15.2.1.2.1 Company Overview
15.2.1.2.2 Service Portfolio
15.2.1.2.3 Demographic Reach and Achievements
15.2.1.2.4 Certifications
15.2.1.3 Tirumala Tirupati Devasthanams (TTD)
15.2.1.3.1 Company Overview
15.2.1.3.2 Service Portfolio
15.2.1.3.3 Demographic Reach and Achievements
15.2.1.3.4 Certifications
15.2.1.4 Shri Mata Vaishno Devi Shrine Board
15.2.1.4.1 Company Overview
15.2.1.4.2 Service Portfolio
15.2.1.4.3 Demographic Reach and Achievements
15.2.1.4.4 Certifications
15.2.1.5 Shree Siddhivinayak Ganapati Temple Trust
15.2.1.5.1 Company Overview
15.2.1.5.2 Service Portfolio
15.2.1.5.3 Demographic Reach and Achievements
15.2.1.5.4 Certifications
15.2.1.6 Akal Takht
15.2.1.6.1 Company Overview
15.2.1.6.2 Service Portfolio
15.2.1.6.3 Demographic Reach and Achievements
15.2.1.6.4 Certifications
15.2.1.7 Others
15.2.2 By Media Companies
15.2.2.1 T-Series Pvt. Ltd.
15.2.2.1.1 Company Overview
15.2.2.1.2 Product Portfolio
15.2.2.1.3 Demographic Reach and Achievements
15.2.2.1.4 Certifications
15.2.2.2 Vedic Broadcasting Limited
15.2.2.2.1 Company Overview
15.2.2.2.2 Product Portfolio
15.2.2.2.3 Demographic Reach and Achievements
15.2.2.2.4 Certifications
15.2.2.3 Sanskar Info TV Pvt. Ltd.
15.2.2.3.1 Company Overview
15.2.2.3.2 Product Portfolio
15.2.2.3.3 Demographic Reach and Achievements
15.2.2.3.4 Certifications
15.2.2.4 Others
15.2.3 By Religious Travel Companies
15.2.3.1 Yatra Online Limited
15.2.3.1.1 Company Overview
15.2.3.1.2 Product Portfolio
15.2.3.1.3 Demographic Reach and Achievements
15.2.3.1.4 Certifications
15.2.3.2 Tour My India Pvt Ltd
15.2.3.2.1 Company Overview
15.2.3.2.2 Product Portfolio
15.2.3.2.3 Demographic Reach and Achievements
15.2.3.2.4 Certifications
15.2.3.3 Travel Planner
15.2.3.3.1 Company Overview
15.2.3.3.2 Product Portfolio
15.2.3.3.3 Demographic Reach and Achievements
15.2.3.3.4 Certifications
15.2.3.4 Spiritual India Tours
15.2.3.4.1 Company Overview
15.2.3.4.2 Product Portfolio
15.2.3.4.3 Demographic Reach and Achievements
15.2.3.4.4 Certifications
15.2.3.5 Others
15.2.4 By Merchandise Companies
15.2.4.1 Moksh Agarbatti
15.2.4.1.1 Company Overview
15.2.4.1.2 Product Portfolio
15.2.4.1.3 Demographic Reach and Achievements
15.2.4.1.4 Certifications
15.2.4.2 ITC Limited
15.2.4.2.1 Company Overview
15.2.4.2.2 Product Portfolio
15.2.4.2.3 Demographic Reach and Achievements
15.2.4.2.4 Certifications
15.2.4.3 NR Group
15.2.4.3.1 Company Overview
15.2.4.3.2 Product Portfolio
15.2.4.3.3 Demographic Reach and Achievements
15.2.4.3.4 Certifications
15.2.4.4 One Point Six Technologies Pvt Ltd (Leadstart)
15.2.4.4.1 Company Overview
15.2.4.4.2 Product Portfolio
15.2.4.4.3 Demographic Reach and Achievements
15.2.4.4.4 Certifications
15.2.4.5 Others
15.2.5 By Online Service Providers
15.2.5.1 Rgyan
15.2.5.1.1 Company Overview
15.2.5.1.2 Product Portfolio
15.2.5.1.3 Demographic Reach and Achievements
15.2.5.1.4 Certifications
15.2.5.2 Kalpnik Technologies Pvt Ltd
15.2.5.2.1 Company Overview
15.2.5.2.2 Product Portfolio
15.2.5.2.3 Demographic Reach and Achievements
15.2.5.2.4 Certifications
15.2.5.3 Templefolks
15.2.5.3.1 Company Overview
15.2.5.3.2 Product Portfolio
15.2.5.3.3 Demographic Reach and Achievements
15.2.5.3.4 Certifications
15.2.5.4 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Religious and Spiritual Market: Key Industry Highlights, 2018 and 2032
2. India Religious and Spiritual Market: Key Industry Highlights, 2018 and 2032
3. India Religious and Spiritual Historical Market: Breakup by Religion (USD Million), 2018-2023
4. India Religious and Spiritual Market Forecast: Breakup by Religion (USD Million), 2024-2032
5. India Religious and Spiritual Historical Market: Breakup by Income Source (USD Million), 2018-2023
6. India Religious and Spiritual Market Forecast: Breakup by Income Source (USD Million), 2024-2032
7. India Religious and Spiritual Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. India Religious and Spiritual Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. India Religious and Spiritual Historical Market: Breakup by Region (USD Million), 2018-2023
10. India Religious and Spiritual Market Forecast: Breakup by Region (USD Million), 2024-2032
11. India Religious and Spiritual Market Structure
In 2023, the Indian religious and spiritual market reached a value of USD 58.56 billion in 2023.
The market is expected to grow at a CAGR of 10% between 2024 and 2032.
The major drivers of the market include rising disposable incomes, increasing population, expanding online distribution channels, and the rising pilgrimage tourism in India.
Key trends aiding market expansion include the government initiatives to promote religious tourism, introduction of digital platforms, and development of Indian railway to support the seamless travel of devotees.
Regions considered in the market are North India, East and Central India, West India, and South India.
The major religions considered in the market include Hinduism, Islam, Sikhism, Buddhism, and Christianity, among other religions.
The leading income sources in the market can be divided into religious tourism, donations, media and music, religious items and merchandise, construction and infrastructure, among others.
The major distribution channels in the market include direct from religious place, retail, and online.
The leading trust or managing bodies are Sree Padmanabhaswamy Temple Trust (SPST), Shri Saibaba Sansthan Trust, Tirumala Tirupati Devasthanams (TTD), Shri Mata Vaishno Devi Shrine Board, Shree Siddhivinayak Ganapati Temple Trust, and Akal Takht, among others. The media companies are T-Series Pvt. Ltd., Sanskar Info TV Pvt. Ltd., and Vedic Broadcasting Limited, among others. The religious travel companies are Yatra Online Limited, Tour My India Pvt Ltd, Travel Planner, and Spiritual India Tours, among others whereas the merchandise companies include Moksh Agarbatti, ITC Limited, NR Group, and One Point Six Technologies Pvt Ltd (Leadstart), among others. The online service providers include Rgyan, Kalpnik Technologies, and Templefolks, among others.
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