Japan Television Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2026-2035)

Japan Television Market Growth

In Japan, curved OLED televisions are becoming increasingly popular as they eliminate the reflection of lighting while minimising specular reflections. Unlike LED displays, the individual pixels of OLED TVs do not require backlights for their functioning, which helps them in generating high quality imaged on screen. The increasing development of OLED panels, integrated with micro-lens technology and advanced AI processor, that can automatically optimise sound and picture quality is anticipated to fuel the market expansion in the forecast period.

Consumers are exhibiting a rising preference for innovative TV designs, such as vertical TVs, which are ideal for reading through social media posts and support OTT shows and gaming content. They are equipped with wheels for easy portability within interior spaces and consumers can adjust their orientation anytime through remote-control devices.

With the rising popularity of home entertainment in Japan, major market players are focusing on designing weather-resistant TVs, which can be installed on households’ terraces for a holiday-like experience. These devices boast enhanced brightness levels and are resilient to the impact of climatic conditions like snow, rain, and heat.

Changes in the traditional television designs, which favour the adoption of virtual reality headsets, are expected to revolutionise the market. The increasing consumer shift towards experiencing movies and TV shows in 3D is expected to propel the market forward in the coming years.

Japan Television Industry Segmentation

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Japan Television Market Share

Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as the leading market segments, as they support both cable television for older generations and streaming services for younger generations to view.

Leading Companies in the Japan Television Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• Samsung Electronics Co., Ltd.

• LG Corp.

• Panasonic Holdings Corp.

• Sony Group Corp.

• Toshiba Corporation

• Hisense International Co., Ltd

• Haier Smart Home Co. Ltd.

• Sansui Electric Co., Ltd.

• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)

• Others

Key players are developing OLED televisions that can automatically adjust details, colour, and brightness and optimise content according to the genre.