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Report Overview

The Brazil tea market was valued at USD 623.13 Million in 2025. The industry is expected to grow at a CAGR of 9.30% during the forecast period of 2026-2035 to attain a valuation of USD 1516.28 Million by 2035.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • Brazilians drink an average of 10 cups of Camellia sinensis per year.

  • Brazil hosted Tea Culture Week from August 1-7, 2022, attended by some of the most eminent retailers, marketers, tea educators, and volunteer enthusiasts.

  • In August of 2023, JDE Peet’s, the top coffee and tea company globally in terms of revenue, finalised a deal to purchase Maratá’s coffee and tea operations in Brazil from JAV Group.

Compound Annual Growth Rate

9.3%

Value in USD Million

2026-2035


*this image is indicative*

Brazil Tea Market Report Summary Description Value
Base Year USD Million 2025
Historical Period USD Million 2019-2025
Forecast Period USD Million 2026-2035
Market Size 2025 USD Million 623.13
Market Size 2035 USD Million 1516.28
CAGR 2019-2025 Percentage XX%
CAGR 2026-2035 Percentage 9.30%
CAGR 2026-2035 - Market by Region Minas Gerais 8.5%
CAGR 2026-2035 - Market by Region Bahia 7.8%
CAGR 2026-2035 - Market by Type Herbal Tea 10.2%
CAGR 2026-2035 - Market by Distribution Channel Online 10.5%
Market Share by Region Bahia 4.4%

Brazil Tea Market Growth

Brazil is famous for its renowned shincha green tea, a distinction that highlights the country's unique tea market. This exceptional green tea is cultivated in the Yamamotoyama Brazilian tea gardens, which are situated in two highland regions in the central part of the country. These gardens thrive at an altitude of 2,000 to 2,500 feet, where the elevation plays a crucial role in the quality of the tea produced.

The market in Brazil is experiencing notable growth due to various factors like evolving consumer preferences, health awareness, cultural influences, and market dynamics. As the largest country in Latin America, Brazil showcases diverse tea cultures across different regions. While some areas favour all types of oolong tea, others prefer mint and lemongrass infusions. Furthermore, Yerba mate is a widely consumed tea in various parts of Brazil, known for its light and fresh taste with hints of bitterness and toastiness. With around 400 companies and 500 mate brands in the country, Brazil produces over 500 thousand tons of yerba mate annually, showing potential for further growth. Moreover, approximately 80% of this production is consumed domestically.

Moreover, the market is witnessing the trend of herbal and organic tea as consumers are increasingly becoming health-conscious and recognise the benefits of tea consumption, including antioxidants, metabolism boost, and mental well-being support.

Brazil Tea Industry Segmentation

“Brazil Tea Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Black Tea
  • Green Tea
  • Herbal Tea
  • Others

Market Breakup by Form

  • Leaf Tea
  • CTC (Crush, Tear, Curl)

Market Breakup by Distribution Channel

  • Hypermarket and Supermarket
  • Convenience Stores
  • Online
  • Others

Market Breakup by Region

  • São Paulo
  • Minas Gerais
  • Rio de Janeiro
  • Bahia
  • Rio Grande do Sul
CAGR 2026-2035 - Market by Type
Herbal Tea 10.2%
Black Tea 8.9%
Green Tea XX%
Others XX%
CAGR 2026-2035 - Market by Distribution Channel
Online 10.5%
Hypermarket and Supermarket 10.0%
Convenience Stores XX%
Others XX%
CAGR 2026-2035 - Market by Region
Minas Gerais 8.5%
Bahia 7.8%
São Paulo 7.0%
Rio de Janeiro XX%
Rio Grande do Sul XX%
Others XX%

Brazil Tea Market Share

Based on the type, black tea, green tea, and herbal tea, among others. Herbal tea is projected to grow at a CAGR of 10.2% during the forecast period of 2026-2035. Herbal teas contain high levels of antioxidants that play a crucial role in combating free radicals within the body. Free radicals are known to be unstable molecules that can result in oxidative stress and harm cells, ultimately contributing to the development of chronic illnesses and the ageing process.

Market Share by Region
Bahia 4.4%
São Paulo XX%
Minas Gerais XX%
Rio de Janeiro XX%

Leading Companies in the Brazil Tea Market

Major players are focusing on the production of organic and natural tea products to gain a competitive edge in the market.

  • Herboflora
  • HELIO AMAYA CIA LTDA
  • Yamamotoyama Inc.
  • Dr. August Oetker Nahrungsmittel KG  
  • The Coca-Cola Company (Leão)
  • Sítio Shimada
  • The Mate Factor, LLC
  • MB-Holding GmbH & Co. KG (Martin Bauer)
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is estimated to grow at a CAGR of 9.30% between 2026 and 2035.

The market is being driven by changing consumer preferences and the expansion of local tea production.

The key trends aiding the market expansion include the rising demand for herbal tea and expanding e-commerce platforms.

The major regions considered in the market are São Paulo, Minas Gerais, Rio de Janeiro, Bahia, and Rio Grande do Sul.

The different forms of tea include Leaf Tea and CTC (Crush, Tear, Curl).

The major players in the market are Herboflora, HELIO AMAYA CIA LTDA, Yamamotoyama Inc., Dr. August Oetker Nahrungsmittel KG, The Coca-Cola Company (Leão), Sítio Shimada, The Mate Factor, LLC, and MB-Holding GmbH & Co. KG (Martin Bauer), among others.

In 2025, the market attained a value of nearly USD 623.13 Million.

The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 1516.28 Million by 2035.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Form
  • Distribution Channel
  • Region
Breakup by Type
  • Black Tea
  • Green Tea
  • Herbal Tea
  • Others
Breakup by Form
  • Leaf Tea
  • CTC (Crush, Tear, Curl)
Breakup by Distribution Channel
  • Hypermarket and Supermarket
  • Convenience Stores
  • Online
  • Others
Breakup by Region
  • São Paulo
  • Minas Gerais
  • Rio de Janeiro
  • Bahia
  • Rio Grande do Sul
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Herboflora
  • HELIO AMAYA CIA LTDA
  • Yamamotoyama Inc.
  • Dr. August Oetker Nahrungsmittel KG
  • The Coca-Cola Company (Leão)
  • Sítio Shimada
  • The Mate Factor, LLC
  • MB-Holding GmbH & Co. KG (Martin Bauer)
  • Others

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