The North America snacks market reached around USD 400.06 Billion in 2025. The market is projected to grow at a CAGR of 3.40% between 2026 and 2035 to reach nearly USD 558.90 Billion by 2035.
Base Year
Historical Period
Forecast Period
Nearly 40% of US consumers prefer protein snacks with a good taste, leading to introduction of high-protein snacks.
Nearly 30% of US consumers use protein-based snacks for maintaining energy levels in the morning.
Around 42% of US consumers seek protein bars with fruit and nut flavour, driving fruit snacks segment’s growth.
Compound Annual Growth Rate
3.4%
Value in USD Billion
2026-2035
*this image is indicative*
| North America Snacks Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 400.06 |
| Market Size 2035 | USD Billion | 558.90 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 3.40% |
| CAGR 2026-2035 - Market by Country | United States | 3.3% |
| CAGR 2026-2035 - Market by Type | Fruit Snacks | 3.8% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channels | 5.7% |
| 2025 Market Share by Country | Canada | 9.3% |
As per the market analysis, an average American has around 52 minutes for meal preparation in a day. Nearly one-third of all consumers spend less than 30 minutes preparing their meals. In recent years, this trend has led to a 35% increase in the use of different snacks for meal preparation. Over 50% of all American consumers use snacks in no-prep dinners for once weekly. This has fuelled the North America snacks market expansion.
In 2024, protein is expected to emerge as the most crucial nutritional attribute in snacking products, followed by energy and taste. Nearly 60% of American consumers seek energy-boosting snacks, (which includes 72% of millennials), while 74% prefer taste over energy boost given by the snack. This trend was most prominent among baby boomers (84%) and Gen X (75%).
One of the key trends in the North America snacks market is the shift towards consumption of new snacking combinations since consumers believe it to be an art form (80%) while 65% exhibit a higher appeal for such combinations. Nearly 82% of Gen Z and 83% of millennials are expected to adopt a “snack savants” mindset, along with 77% of city dwellers. Nearly 32% of consumers rely on social media platforms for discovering new snack combinations, while 55% of them rely on the ingredients available in their pantry to prepare different snacks. This is expected to favourably shape the North America snacks market outlook.
| CAGR 2026-2035 - Market by | Country |
| United States | 3.3% |
| Canada | XX% |
Shift towards spicy snacks, growth in demand for bagel-size ready-to-cook pizza snacks; emergence of private label snack manufacturers, and rise of online shopping channels are factors impacting the growth of the North America snacks market
As per the North America snacks market analysis, the consumption of salty and spicy snacks in Canada has soared by 6% and 11% respectively. The increasing demand for Szechuan peppercorns, ghost peppercorns, and Perrotta chili flavours among the Gen Z and millennials are expected to drive the market growth.
Upon the market exit of Bagel Bites, the category witnessed a decline of 30%, since 81% of consumers stopped consuming such snacks. However, marketing by key players has revived the demand for portable and tasty snacks in the North America snacks market.
The soaring appeal for private label snack manufacturers can be attributed to their high degree of focus on hygiene and safety standards. The wide range of snacks offered by them, apart from their cost-effectiveness also makes them an attractive option for consumers.
Nearly 28% of the American population shops for groceries online for at least once in a month. Thus, online channels are expected to emerge as a popular medium for purchasing snacks for American families. This will also improve North America snacks market revenue.
In 2023, an average American household spend around USD 165 weekly on grocery shopping. As per the market analysis, nearly 5.3% of a household’s disposable income is spent on preparing meals at home, while 5.9% of it is spent dining outside. Moreover, in 2023, the average order value for online grocery shopping was USD 112, which accounted for 6% of all transactions on online platforms in 2023. Though supermarkets remain a dominant channel among North American consumers, online stores are expected to gain a larger North America snacks market share.
The EMR’s report titled “North America Snacks Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Country
Based on region, the market is segmented into the United States and Canada. Canada is projected to dominate the market, currently representing 9.3% of the overall market share. Over the forecast period, the United States is expected to grow at a CAGR of 3.3% because of the increasing demand for functional baked and frozen snacks.
| 2025 Market Share by | Country |
| Canada | 9.3% |
| United States | XX% |
Kellanova was founded in 1906 and is headquartered in Illinois, United States. It is engaged in manufacturing a wide range of snacks, including noodles, and cereals, among others.
Mondelez International Inc. was founded in 2012 and is headquartered in the Illinois, United States. It is the world’s leading biscuit and chocolate company. It’s wide-ranging product portfolio includes baked snacks, chewing gums, and powdered beverage products, among others.
General Mills, Inc. was founded in 1928 and is headquartered in Minnesota, United States. It is a public limited company which specialises in the production and marketing of consumer-packaged goods and food products.
Conagra Brands, Inc. was founded in 1919 and is headquartered in Chicago, United States. It is renowned for its iconic snack brands, such as Birds Eye, Healthy Choice, Reddi-wip, and Slim Jim, among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major market players are Pepsico, Inc., Nestle S.A., Grupo Bimbo S.A.B. de C.V., The J.M. Smucker Company, Tyson Foods, Inc., and Mars Incorporated, Inc., among others.
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In 2025, the market reached an approximate value of USD 400.06 Billion.
The market is projected to grow at a CAGR of 3.40% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 558.90 Billion by 2035.
The major countries covered in the market report are the United States and Canada.
The different types of snacks in the market are bakery snacks, confectionery snacks, frozen snacks, and fruit snacks, among others.
The different distribution channels in the market are hypermarkets/supermarkets, convenience stores, and online channels, among others.
The key market players are Pepsico, Inc., Mondelez International Inc., Kellanova, General Mills, Inc., Nestle S.A., Conagra Brands, Inc., Grupo Bimbo S.A.B. de C.V., The J.M. Smucker Company, Tyson Foods, Inc., and Mars Incorporated, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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