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The United States Basmati rice market is being supported by the growing global production of basmati rice, which reached a volume of 11.81 MMT in 2023. The global production of basmati rice is expected to grow at a CAGR of 5.7% in the forecast period of 2024-2032.
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Based on distribution channel, the offline mode accounts for a significant share in the industry. This can be attributed to the presence of strong supply chains, in-store promotions, and the availability of high end infrastructure in the region. Meanwhile, a strong hold of the e-commerce industry, which provides consumer an ease of delivery and quality product is expected to further augment the basmati rice industry growth in the United States.
On the basis of pack size, the retail packaging accounts for a significant share in the market owing to the rising demand for premium packaged products and high consumer disposable incomes in the region. Meanwhile, on the basis of rice type, parboiled rice is expected to witness a significant demand in the United States due to its high protein and fibre content. Also, because of its high nutritional qualities, parboiled rice is one of the most preferred alternatives to white rice.
Basmati is a variety of long grain rice which has a delicate or aromatic fragrance. Traditionally grown in India, Pakistan, and Nepal, basmati rice develops a fluffy and soft texture when cooked. It is gluten-free, low in fat and comes with more fibre and more protein. It is a variety of rice which is low in cholesterol.
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Based on type of rice, the market is divided into:
Based on pack size, the industry can be segmented into:
Based on distribution channel, the industry can be segmented to:
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The market growth is augmented by the increasing consumer demand for basmati rice owing to its excellent taste and quality and the rising awareness about the nutritional benefits provided by parboiled rice. The parboiled rice is high in protein, fibres, and has low cholesterol levels. The superior quality, delicate fragrance, and quality taste of basmati rice, which is used in cooking lavish dishes, is propelling the demand for the product among consumers. The market is further aided by the high disposable incomes of people, a strong supply chain, and rising food and beverage industry in the United States.
The report gives a detailed analysis of the following key players in the United States basmati rice market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type of Rice |
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Breakup by Pack Size |
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Breakup by Distribution Channel |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
United States Basmati Rice Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the United States basmati rice market attained a volume of nearly 11.81 MMT.
The market is projected to grow at a CAGR of 5.7% between 2024 and 2032.
The major market drivers include the increasing consumer demand for basmati rice owing to its excellent taste and quality and the rising awareness about the nutritional benefits provided by parboiled rice.
High disposable incomes of people, a strong supply chain, and rising food and beverage market in the United States are key trends of the market.
Parboiled and raw are the two major types of basmati rice in the market in United States.
The leading pack sizes in the market are retail packaging and institutional packaging.
The key players in the United States basmati rice market are L.T. Food, KRBL Limited, Lundberg Family Farms, Kohinoor Food Ltd., and Riviana Foods Inc, among others.
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