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Global Digital Marketing Market Size, Share, Growth, Analysis: By Digital Channel: Email Marketing, Search Engine Optimisation (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting, Social Network Marketing, Mobile Marketing, Others; By End User; Regional Analysis; Competitive Landscape; 2024-2032

Global Digital Marketing Industry Size

The global digital marketing market reached a value of nearly USD 363.05 billion in 2023. The market is projected to grow at a CAGR of 13.1% between 2024 and 2032, reaching a value of around USD 1099.33 billion by 2032.

 

Key Takeaways

  • Short-term video content is the most popular content strategy and 91% of businesses use video marketing for advertising.
  • Around 56% of businesses globally are planning on increasing their TikTok marketing budget, due to its surging popularity.
  • The Asia Pacific is expected to be an emerging market for digital marketing, owing to increasing social media penetration.

 

Digital marketing is the digital promotion of products or services, primarily through the internet, but also include mobile phones, advertisement displays, and any other new digital medium.  Some common aspects of digital marketing include search engine optimisation (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, display advertising, and social media advertising (SEM) that facilitate customer engagement with the brand’s offerings and solutions. In addition, digital marketing now also applies to non-internet platforms that provide digital media, such as mobile phones (SMS and MMS), call-backs, and on-site mobile ring tones.

 

Increased penetration of the internet across the globe is one of the major factors driving the digital marketing industry growth. This growth is further aided by the proliferation of smartphones and other smart devices that allow widespread internet access to users and provide ample digital marketing opportunities. The rising usage of social media is another crucial factor boosting the market expansion, as social media platforms offer businesses and enterprises a direct platform to engage and interact with their target audience. Therefore, several businesses have established social media pages on Instagram and Facebook for direct communication with their existing as well as potential customers.

 

Digital Marketing Market Report Snapshots

Digital Marketing Market Size

Digital Marketing Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface 
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions   
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments  
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Region
7    Opportunities and Challenges in the Market
8    Global Digital Marketing Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Digital Marketing Historical Market (2018-2023) 
    8.3    Global Digital Marketing Market Forecast (2024-2032)
    8.4    Global Digital Marketing Market by Digital Channel
        8.4.1    Email Marketing
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Search Engine Optimisation (SEO)
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Interactive Consumer Website
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Online/Display Advertising
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Blogging and Podcasting (Including Microblogging)
            8.4.5.1    Historical Trend (2018-2023)
            8.4.5.2    Forecast Trend (2024-2032)
        8.4.6    Social Network Marketing
            8.4.6.1    Historical Trend (2018-2023)
            8.4.6.2    Forecast Trend (2024-2032)
        8.4.7    Mobile Marketing
            8.4.7.1    Historical Trend (2018-2023)
            8.4.7.2    Forecast Trend (2024-2032)
        8.4.8    Viral Marketing
            8.4.8.1    Historical Trend (2018-2023)
            8.4.8.2    Forecast Trend (2024-2032)
        8.4.9    Digital OOH Media
            8.4.9.1    Historical Trend (2018-2023)
            8.4.9.2    Forecast Trend (2024-2032)
        8.4.10    Online Video Marketing
            8.4.10.1    Historical Trend (2018-2023)
            8.4.10.2    Forecast Trend (2024-2032)
        8.4.11    Others 
    8.5    Global Digital Marketing Market by End Use
        8.5.1    Automotive
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    BFSI
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Education
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Government
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Healthcare
            8.5.5.1    Historical Trend (2018-2023)
            8.5.5.2    Forecast Trend (2024-2032)
        8.5.6    Media and Entertainment
            8.5.6.1    Historical Trend (2018-2023)
            8.5.6.2    Forecast Trend (2024-2032)
        8.5.7    Others
    8.6    Global Digital Marketing Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023) 
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023) 
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023) 
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023) 
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023) 
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Digital Marketing Market Analysis
    9.1    Market by Digital Channel
    9.2    Market by End Use
    9.3    Market by Country
        9.3.1    United States of America 
            9.3.1.1    Historical Trend (2018-2023) 
            9.3.1.2    Forecast Trend (2024-2032)
        9.3.2    Canada
            9.3.2.1    Historical Trend (2018-2023) 
            9.3.2.2    Forecast Trend (2024-2032)
10    Europe Digital Marketing Market Analysis
    10.1    Market by Digital Channel
    10.2    Market by End Use
    10.3    Market by Country
        10.3.1    United Kingdom
            10.3.1.1    Historical Trend (2018-2023) 
            10.3.1.2    Forecast Trend (2024-2032)
        10.3.2    Germany
            10.3.2.1    Historical Trend (2018-2023) 
            10.3.2.2    Forecast Trend (2024-2032)
        10.3.3    France
            10.3.3.1    Historical Trend (2018-2023) 
            10.3.3.2    Forecast Trend (2024-2032)
        10.3.4    Italy
            10.3.4.1    Historical Trend (2018-2023) 
            10.3.4.2    Forecast Trend (2024-2032)
        10.3.5    Others
11    Asia Pacific Digital Marketing Market Analysis
    11.1    Market by Digital Channel
    11.2    Market by End Use
    11.3    Market by Country
        11.3.1    China
            11.3.1.1    Historical Trend (2018-2023) 
            11.3.1.2    Forecast Trend (2024-2032)
        11.3.2    Japan
            11.3.2.1    Historical Trend (2018-2023) 
            11.3.2.2    Forecast Trend (2024-2032)
        11.3.3    India
            11.3.3.1    Historical Trend (2018-2023) 
            11.3.3.2    Forecast Trend (2024-2032)
        11.3.4    ASEAN
            11.3.4.1    Historical Trend (2018-2023) 
            11.3.4.2    Forecast Trend (2024-2032)
        11.3.5    Australia
            11.3.5.1    Historical Trend (2018-2023) 
            11.3.5.2    Forecast Trend (2024-2032)
        11.3.6    Others
12    Latin America Digital Marketing Market Analysis
    12.1    Market by Digital Channel
    12.2    Market by End Use
    12.3    Market by Country
        12.3.1    Brazil
            12.3.1.1    Historical Trend (2018-2023) 
            12.3.1.2    Forecast Trend (2024-2032)
        12.3.2    Argentina
            12.3.2.1    Historical Trend (2018-2023) 
            12.3.2.2    Forecast Trend (2024-2032)
        12.3.3    Mexico
            12.3.3.1    Historical Trend (2018-2023) 
            12.3.3.2    Forecast Trend (2024-2032)
        12.3.4    Others
13    Middle East and Africa Digital Marketing Market Analysis
    13.1    Market by Digital Channel
    13.2    Market by End Use
    13.3    Market by Country
        13.3.1    Saudi Arabia
            13.3.1.1    Historical Trend (2018-2023) 
            13.3.1.2    Forecast Trend (2024-2032)
        13.3.2    United Arab Emirates
            13.3.2.1    Historical Trend (2018-2023) 
            13.3.2.2    Forecast Trend (2024-2032)
        13.3.3    Nigeria
            13.3.3.1    Historical Trend (2018-2023) 
            13.3.3.2    Forecast Trend (2024-2032)
        13.3.4    South Africa
            13.3.4.1    Historical Trend (2018-2023) 
            13.3.4.2    Forecast Trend (2024-2032)
        13.3.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Accenture Plc
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    IBM Corporation
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Dentsu Group Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Havas Group
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    WebFX
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    RAPP Worldwide Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Disruptive Advertising
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Thrive Internet Marketing Agency
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    TopSpot Internet Marketing
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    PB&J Promotions LLC
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2.    Global Digital Marketing Historical Market: Breakup by Digital Channel (USD Million), 2018-2023
3.    Global Digital Marketing Market Forecast: Breakup by Digital Channel (USD Million), 2024-2032
4.    Global Digital Marketing Historical Market: Breakup by End User (USD Million), 2018-2023
5.    Global Digital Marketing Market Forecast: Breakup by End User (USD Million), 2024-2032
6.    Global Digital Marketing Historical Market: Breakup by Region (USD Million), 2018-2023
7.    Global Digital Marketing Market Forecast: Breakup by Region (USD Million), 2024-2032
8.    North America Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
9.    North America Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Europe Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
11.    Europe Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Asia Pacific Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Asia Pacific Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Latin America Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Latin America Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Middle East and Africa Digital Marketing Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Middle East and Africa Digital Marketing Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Global Digital Marketing Market Structure.

Key Questions Answered in the Report

The market was valued at USD 363.05 billion in 2023.

The market is projected to grow at a CAGR of 13.1% between 2024 and 2032.

The revenue generated from the digital marketing market is expected to reach USD 1099.33 billion in 2032.

Growing artificial intelligence, the rise of interactive content, the emergence of mobile creators and the focus on niche content are the major trends impacting the digital marketing industry growth rate.

The market is categorised according to the digital channel, which includes email marketing, SEO, interactive consumer websites, online/display advertising, blogging, and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital out-of-home (OOH) media, online video marketing, and various others.

The market key players are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, WebFX, RAPP Worldwide Inc., Disruptive Advertising, Thrive Internet Marketing Agency, TopSpot Internet Marketing, and PB&J Promotions LLC, among others.

The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

The Asia-Pacific region is the fastest-growing region in the global digital marketing market, driven by rising demand across education, BFSI and media and entertainment.

The top five companies in the digital marketing market are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, and WebFX.

The market is categorised according to the end use, automotive, BFSI, education, government, healthcare, media and entertainment and others.

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